Question 1

When a firm produces only a single product or service and attempts to sell it to two or more market segments,it avoids __________.

Accepted Answer

A)  the extra cost of developing and producing additional versions of the product
B)  creating a customer service gap
C)  indirect distribution and logistics problems
D)  restructuring the firm's strategic planning
E)  amortization costs of product enhancementsF) A) and D)
G) A) and C)

Question 2

All of the following are criteria used for forming market segments EXCEPT:

Accepted Answer

A)  difference of needs of buyers among segments.
B)  potential for increased profit.
C)  cost of reaching the segment.
D)  potential of a marketing action to reach a segment.
E)  simplicity and cost-effectiveness of assigning potential buyers to segments.F) C) and E)
G) A) and C)

Question 3

Market segmentation helps business firms to respond more effectively to the wants of groups of potential buyers in order to

Accepted Answer

A)  maintain market share.
B)  increase sales and profits.
C)  assume social responsibility.
D)  use the firm's resources most efficiently.
E)  provide the best quality products on the market.F) A) and E)
G) C) and E)

Question 4

During its market segmentation process for the Nike LeBron X basketball shoe,which sells for $200+ a pair,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

Accepted Answer

A)  selecting target market segments to reach.
B)  forming products to be sold into groups.
C)  developing a market-product grid and estimating size of markets.
D)  taking marketing actions to reach target markets.
E)  forming prospective buyers into segments.F) All of the above
G) A) and D)

Question 5

Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin.This is an example of

Accepted Answer

A)  mass customization.
B)  multiple marketing.
C)  target marketing.
D)  product clustering.
E)  repositioning.F) All of the above
G) A) and D)

Question 6

Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today,you can buy Original Alka-Seltzer,Extra Strength Alka-Seltzer,Alka-Seltzer Morning Relief (for morning headaches and fatigue) ,and Alka-Seltzer Heartburn Relief.Each Alka-Seltzer product has a unique formulation to relieve a specific malady that makes them more specialized than competing products.The maker of Alka-Seltzer is using

Accepted Answer

A)  product variation.
B)  product differentiation.
C)  market sectioning.
D)  product segmentation.
E)  product base development.F) A) and B)
G) A) and C)

Question 7

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

Accepted Answer

A)  behavioral
B)  demographic
C)  lifestyle
D)  geographic
E)  psychographicF) A) and D)
G) D) and E)

Exam 9: Market Segmentation, Targeting, and Positioning

Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin.This is an example of

Correct Answer
verified

Market segmentation helps business firms to respond more effectively to the wants of groups of potential buyers in order to

Correct Answer
verified

When a firm produces only a single product or service and attempts to sell it to two or more market segments,it avoids __________.

Correct Answer
verified

All of the following are criteria used for forming market segments EXCEPT:

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

During its market segmentation process for the Nike LeBron X basketball shoe,which sells for $200+ a pair,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

Correct Answer
verified

Exam 9: Market Segmentation, Targeting, and Positioning

Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin.This is an example of

Correct AnswerverifiedShow Answer

Market segmentation helps business firms to respond more effectively to the wants of groups of potential buyers in order to

Correct AnswerverifiedShow Answer

When a firm produces only a single product or service and attempts to sell it to two or more market segments,it avoids __________.

Correct AnswerverifiedShow Answer

All of the following are criteria used for forming market segments EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During its market segmentation process for the Nike LeBron X basketball shoe,which sells for $200+ a pair,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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