Question 1

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

Accepted Answer

A)  are made of similar components
B)  made from the same formulations
C)  require high levels of R&D
D)  have one SKU number
E)  are distributed through the same type of outletsF) B) and E)
G) A) and D)

Question 2

Services can be classified according to whether they are delivered by people or equipment,__________,or government agencies.

Accepted Answer

A)  national or global
B)  use independent contractors
C)  privately owned or publicly owned
D)  owned by individuals or corporations
E)  for profit or nonprofit organizationsF) A) and E)
G) C) and D)

Question 3

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Accepted Answer

A)  the price.
B)  the extent of media promotion.
C)  the degree of potential product cannibalization.
D)  the presence of "feature bloat."
E)  the degree of learning involved.F) C) and D)
G) A) and E)

Question 4

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)  Secret antiperspirant
B)  Fuji disposable camera
C)  BP gasoline
D)  Marchesa wedding gown
E)  Sony HDTVF) B) and E)
G) All of the above D

Question 5

Commercialization is the stage in the new-product process

Accepted Answer

A)  at which the product is positioned and launched in full-scale production and sales.
B)  during which the firm performs its final evaluations of the new-product.
C)  when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)  when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)  at which the product generates the greatest sales and profits.F) A) and B)
G) A) and C)

Question 6

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Accepted Answer

A)  scones with coffee-flavored cream frosting
B)  an Omega-3 enriched SKU for the Philadelphia cream cheese line
C)  tube-shaped bagels filled with Philadelphia cream cheese
D)  deep fried chicken skins for people who cannot eat pork
E)  a crispy baked macaroni and cheese snack that can be eaten out of a bag like CheetosF) A) and B)
G) D) and E)

Question 7

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

Accepted Answer

A)  product line
B)  product item
C)  product mix
D)  product industry
E)  product classF) B) and E)
G) A) and B) A

Question 8

The Federal Trade Commission (FTC) considers a product "new" only

Accepted Answer

A)  for a period of one year after it enters regular distribution.
B)  if it is functionally different from a competitor's product.
C)  until a new and improved version of the same product is produced.
D)  for a period of six months after it enters regular distribution.
E)  for a period of seventeen years at which time patent rights are returned to the public domain.F) B) and C)
G) All of the above

Question 9

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 10

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  evolutionary innovation.
E)  progressive innovation.F) B) and C)
G) B) and D)

Question 11

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Accepted Answer

A)  laboratory test market
B)  concept test market
C)  simulated test market
D)  controlled test market
E)  standard test marketF) C) and D)
G) A) and E)

Question 12

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These activities are addressed at every stage except new-product strategy development.F) A) and B)
G) D) and E) A

Question 13

Open innovation may enhance the __________ stage of the new-product process.

Accepted Answer

A)  open innovation
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) None of the above
G) B) and D)

Question 14

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A)  good.
B)  service.
C)  product concept.
D)  new idea.
E)  artifact.F) A) and E)
G) D) and E)

Question 15

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  B2B product.F) A) and E)
G) A) and D)

Question 16

Services can be classified according to whether they are __________,for-profit or nonprofit organizations,or government agencies.

Accepted Answer

A)  national or global
B)  use independent contractors
C)  privately owned or publicly owned
D)  delivered by people or equipment
E)  owned by individuals or corporationsF) C) and D)
G) A) and B)

Question 17

There have been pasta sauces on the market for years.These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  evolutionary innovation.
D)  disruptive innovation.
E)  dynamically continuous innovation.F) C) and D)
G) A) and C)

Question 18

Services are

Accepted Answer

A)  the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)  the activities provided to complement a tangible good,such as technical support for a computer.
C)  the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D)  any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)  the human (nonmechanical) component that is part of the manufacturing process.F) All of the above
G) None of the above

Question 19

Which of the following products at the time of its introduction was the BEST example of a discontinuous innovation?

Accepted Answer

A)  DVD player
B)  disposable lighters
C)  instant light charcoal
D)  liquid laundry detergent
E)  automatic dishwashersF) C) and E)
G) A) and D)

Question 20

Describe the different ways to classify a "new" product.

Accepted Answer

The term "new" in relation to a new prod...

Exam 10: Developing New Products and Services

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are delivered by people or equipment,__________,or government agencies.

Correct AnswerverifiedShow Answer

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Correct AnswerverifiedShow Answer

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct AnswerverifiedD

Commercialization is the stage in the new-product process

Correct AnswerverifiedShow Answer

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

Correct AnswerverifiedA

The Federal Trade Commission (FTC) considers a product "new" only

Correct AnswerverifiedShow Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Correct AnswerverifiedShow Answer

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Correct AnswerverifiedShow Answer

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Correct AnswerverifiedA

Open innovation may enhance the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Correct AnswerverifiedShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are __________,for-profit or nonprofit organizations,or government agencies.

Correct AnswerverifiedShow Answer

There have been pasta sauces on the market for years.These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Correct AnswerverifiedShow Answer

Services are

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the BEST example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

Describe the different ways to classify a "new" product.

Correct AnswerverifiedThe term "new" in relation to a new prod...View AnswerShow Answer

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