Question 1

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational
B)  life cycle
C)  age
D)  timeE) B) and D)
F) B) and C)

Question 2

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Accepted Answer

The answer of Define both central and peripheral routes to...

Question 3

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Accepted Answer

A)  liking
B)  similarity
C)  consistency
D)  physical appealE) A) and B)
F) All of the above B

Question 4

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Accepted Answer

It would be best to present a persuasive...

Question 5

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational
B)  life cycle
C)  age
D)  timeE) C) and D)
F) None of the above

Question 6

What is the effect of a fear-arousing communication?

Accepted Answer

A)  Fear renders a communication ineffective.
B)  Generally the more frightened people are,the more they respond.
C)  Evoking a low level of fear is effective,but producing a high level of fear is not.
D)  Fear appeals are effective with women but boomerang with men.E) None of the above
F) B) and C)

Question 7

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Accepted Answer

A)  arouse a small amount of fear.
B)  put him in a good mood.
C)  convince him her arguments are strong.
D)  argue her own self-interests.E) B) and C)
F) All of the above

Question 8

Fear-arousing messages are most effective when they

Accepted Answer

A)  cause only mild fear.
B)  involve pleasurable activities.
C)  offer a protective strategy.
D)  are overwhelming.E) A) and D)
F) B) and D)

Question 9

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enhance their perceived credibility in several ways. Firstly, they may demonstrate expertise by having in-depth knowledge about the products they are selling, including technical specifications, features, and comparisons with other similar products. This can be done through providing detailed explanations and answering any questions the customer may have.

Secondly, the salesperson may also seek to enhance their trustworthiness by being transparent and honest in their interactions. This can include being upfront about any limitations or drawbacks of the products, as well as providing accurate information about pricing, warranties, and return policies.

Additionally, the salesperson may also seek to enhance their perceived credibility by providing social proof, such as customer testimonials or reviews, to demonstrate the satisfaction of previous customers with the products they are selling.

Overall, by demonstrating expertise, trustworthiness, and providing social proof, a television salesperson can enhance their perceived credibility in the eyes of potential customers.

Question 10

found that voting preferences in the United States could be reasonably predicted from voters'

Accepted Answer

A)  political party of choice.
B)  geographical residence.
C)  beliefs about the candidates' traits and likely behaviors.
D)  emotional reactions to the candidates.E) A) and B)
F) A) and C)

Question 11

Sally is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) All of the above
F) A) and D)

Question 12

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Accepted Answer

A)  delayed reaction
B)  short-term memory
C)  sleeper
D)  longevityE) None of the above
F) B) and C)

Question 13

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Accepted Answer

A)  the speaker is young and vibrant.
B)  the speaker seems to have ulterior motives.
C)  the speaker has apparently good motives.
D)  paid to do so.E) None of the above
F) B) and C)

Question 14

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Accepted Answer

A)  honest
B)  guileless
C)  honorable
D)  credibleE) C) and D)
F) A) and C)

Question 15

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Accepted Answer

A)  her parents are forewarned of her intent to convince them.
B)  she has the trip coordinator call to reassure them.
C)  her parents are not particularly analytical.
D)  her parents have a moderate level of self-esteem.E) B) and C)
F) None of the above

Question 16

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Accepted Answer

To construct a fear-appeal that is maxim...

Question 17

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Accepted Answer

A)  An ad that reads "AIDS kills",along with a suggestion that condom X prevents it.
B)  An ad that reads "AIDS kills",along with a suggestion that condom Y does not prevent it.
C)  An ad that suggests condom X prevents AIDS.
D)  An ad that suggests condom Y does not prevent AIDS.E) All of the above
F) B) and D)

Question 18

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Accepted Answer

A)  dissimilar
B)  expert
C)  similar
D)  disinterestedE) C) and D)
F) B) and D) C

Question 19

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) A) and B)
F) A) and C)

Question 20

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational
B)  life cycle
C)  age
D)  timeE) None of the above
F) All of the above

Exam 15: Two Routes to Persuasion

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Correct Answer
verified

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Correct Answer
verified
B

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified

What is the effect of a fear-arousing communication?

Correct Answer
verified

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Correct Answer
verified

Fear-arousing messages are most effective when they

Correct Answer
verified

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

found that voting preferences in the United States could be reasonably predicted from voters'

Correct Answer
verified

Correct Answer
verified

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct Answer
verified

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Correct Answer
verified

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Correct Answer
verified

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Correct Answer
verified

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Correct Answer
Answered by ExamLex AI
To construct a fear-appeal that is maxim...
View Answer

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct Answer
verified

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Correct Answer
verified
C

Correct Answer
verified

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Correct Answer
verified

Exam 15: Two Routes to Persuasion

In surveys conducted on groups of younger and older people over several years,the results supported the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Correct AnswerverifiedShow Answer

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Correct AnswerverifiedB

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present a persuasive...View AnswerShow Answer

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

What is the effect of a fear-arousing communication?

Correct AnswerverifiedShow Answer

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Correct AnswerverifiedShow Answer

Fear-arousing messages are most effective when they

Correct AnswerverifiedShow Answer

Describe the ways in which a television sales person will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

found that voting preferences in the United States could be reasonably predicted from voters'

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct AnswerverifiedShow Answer

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Correct AnswerverifiedShow Answer

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Correct AnswerverifiedShow Answer

Darla wants to persuade her parents to help pay for a study trip abroad.She will have a more difficult time succeeding if

Correct AnswerverifiedShow Answer

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Correct AnswerAnswered by ExamLex AITo construct a fear-appeal that is maxim...View AnswerShow Answer

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Correct AnswerverifiedShow Answer

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Correct AnswerverifiedC

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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B

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
To construct a fear-appeal that is maxim...
View Answer

Correct Answer
verified

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
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