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Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.


A) transparency
B) asymmetry
C) complexity
D) discrimination
E) competition

F) B) and D)
G) A) and C)

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Website tracking software can log the path a customer took through the website, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

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Student answers will vary, but should in...

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Indirect goods are not involved firsthand in the production process.

A) True
B) False

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YouTube uses a form of dynamic pricing.

A) True
B) False

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Traditional online marketing, such as display ads, have been replaced by video ads.

A) True
B) False

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Which of the following companies uses the subscription revenue model?


A) Expedia
B) ETrade
C) Facebook
D) Netflix
E) Dropbox

F) A) and E)
G) C) and E)

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What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

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Student answers will vary. A sample answ...

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List and describe the top five methods of online marketing and advertising formats, in terms of estimated 2018 revenue.

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The top five methods of online advertisi...

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E-commerce refers to the use of the Internet and the web to transact business.

A) True
B) False

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Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?


A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity
E) Social technology

F) C) and D)
G) B) and D)

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Amazon.com is known primarily for its use of which of the following business models?


A) Content provider
B) Portal
C) Market creator
D) E-tailer
E) Transaction broker

F) B) and E)
G) C) and D)

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Which of the following best illustrates the transaction fee revenue model?


A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C) Pandora provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
E) Netflix charges customers a monthly fee for access to its library of movies.

F) A) and E)
G) A) and C)

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What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

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Advertising, subscriptions, selling coll...

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________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.


A) Behavioral targeting
B) Crowdsourcing
C) Native advertising
D) Demand prediction software
E) Lead generation marketing

F) A) and C)
G) A) and E)

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As described in the opening case, what is YouTube's revenue model?


A) Advertising
B) Transaction fee
C) Subscription
D) Freemium
E) Affiliate

F) B) and C)
G) A) and D)

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What event marked the beginning of e-commerce?


A) The first product sold online
B) The first domain name registered
C) The first e-mail sent
D) The first paid advertisements placed on a website
E) The first product advertised online

F) C) and D)
G) C) and E)

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Yahoo is an example of the portal business model.

A) True
B) False

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Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?


A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity
E) Information density

F) A) and C)
G) B) and C)

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All of the following are examples of "on demand" companies except:


A) Uber.
B) Airbnb.
C) Lyft.
D) Sidecar.
E) Instagram.

F) A) and E)
G) B) and D)

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Compared to digital markets, traditional markets have:


A) lower search costs.
B) stronger network effects.
C) higher delayed gratification effects.
D) reduced asymmetry.
E) higher transaction costs.

F) A) and C)
G) B) and E)

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