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A firm in a competitive market has the following cost structure: A firm in a competitive market has the following cost structure:   If the market price is $16, this firm will A)  produce 4 units of output in the short run and exit in the long run. B)  produce 5 units of output in the short run and exit in the long run. C)  produce 5 units of output in the short run and face competition from new market entrants in the long run. D)  shut down in the short run and exit in the long run. If the market price is $16, this firm will


A) produce 4 units of output in the short run and exit in the long run.
B) produce 5 units of output in the short run and exit in the long run.
C) produce 5 units of output in the short run and face competition from new market entrants in the long run.
D) shut down in the short run and exit in the long run.

E) A) and C)
F) A) and B)

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The accountants hired by the Brookside Racquet Club have determined total fixed cost to be $75,000, total variable cost to be $130,000, and total revenue to be $125,000. Because of this information, in the short run, the Brookside Racquet Club should


A) shut down because staying open would be more expensive.
B) lower their prices to increase their profits.
C) stay open because shutting down would be more expensive.
D) stay open because the firm is making an economic profit.

E) A) and B)
F) A) and C)

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Describe the difference between average revenue and marginal revenue. Why are both of these revenue measures important to a profit-maximizing firm?

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Average revenue is total revenue divided...

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If a competitive firm is currently producing a level of output at which marginal cost exceeds marginal revenue, then


A) a one-unit increase in output will increase the firm's profit.
B) a one-unit decrease in output will increase the firm's profit.
C) total revenue exceeds total cost.
D) total cost exceeds total revenue.

E) A) and C)
F) A) and B)

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Scenario 14-1 Assume a certain firm in a competitive market is producing Q = 1,000 units of output. At Q = 1,000, the firm's marginal cost equals $15 and its average total cost equals $11. The firm sells its output for $12 per unit. -Refer to Scenario 14-1. At Q = 1,000, the firm's profits equal


A) -$200.
B) $1,000.
C) $3,000.
D) $4,000.

E) A) and D)
F) A) and B)

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Suppose that a firm operating in perfectly competitive market sells 300 units of output at a price of $3 each. Which of the following statements is correct?


A) (i) only
B) (iii) only
C) (i) and (ii) only
D) (i) , (ii) , and (iii)

E) B) and C)
F) A) and D)

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If a profit-maximizing firm in a competitive market discovers that, at its current level of production, price is greater than marginal cost, it should


A) shut down.
B) reduce its output but continue operating.
C) continue to produce at the current levels.
D) increase its output.

E) C) and D)
F) B) and C)

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Which of these types of costs can be ignored when an individual or a firm is making decisions?


A) sunk costs
B) marginal costs
C) variable costs
D) opportunity costs

E) All of the above
F) B) and D)

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A firm in a competitive market currently produces and sells 500 doorknobs for a price of $10 per doorknob. Which of the following events would decrease the firm's average revenue?


A) The firm increases its output above 500 doorknobs.
B) The firm decreases its output below 500 doorknobs.
C) The market price of doorknobs rises above $10.
D) The market price of doorknobs falls below $10.

E) A) and B)
F) A) and C)

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A popular resort restaurant will maximize profits if it chooses to stay open during the less­crowded "off season" when its total revenues exceed its variable costs.

A) True
B) False

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When new entrants into a competitive market have higher costs than existing firms,


A) accounting profits will be the primary determinant of entry into the market.
B) sunk costs become an important determinant of the short-run entry strategy.
C) market price will rise.
D) long-run supply is constant.

E) B) and D)
F) A) and B)

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Table 14-10 Suppose that a firm in a competitive market faces the following revenues and costs: Table 14-10 Suppose that a firm in a competitive market faces the following revenues and costs:   -Refer to Table 14-10. This firm should continue to produce and sell units as long as the marginal cost of production is less than or equal to A)  $3. B)  $5. C)  $7. D)  $9. -Refer to Table 14-10. This firm should continue to produce and sell units as long as the marginal cost of production is less than or equal to


A) $3.
B) $5.
C) $7.
D) $9.

E) B) and C)
F) A) and B)

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In a perfectly competitive market, the process of entry and exit will end when


A) (i) and (ii) only
B) (ii) and (iii) only
C) (ii) and (iv) only
D) (i) , (ii) , (iii) , and (iv)

E) None of the above
F) A) and B)

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If firms are competitive and profit maximizing, the price of a good equals the


A) marginal cost of production.
B) fixed cost of production.
C) total cost of production.
D) average total cost of production.

E) A) and C)
F) B) and D)

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Which of the following statements regarding a competitive market is not correct?


A) There are many buyers and many sellers in the market.
B) Firms can freely enter or exit the market.
C) Price equals average revenue.
D) Price exceeds marginal revenue.

E) B) and D)
F) A) and B)

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Suppose a firm in a competitive market produces and sells 150 units of output and earns $1,800 in total revenue from the sales. If the firm increases its output to 200 units, total revenue will be


A) $2,000.
B) $2,400.
C) $4,200.
D) We do not have enough information to answer the question.

E) A) and B)
F) C) and D)

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A firm in a competitive market has the following cost structure: A firm in a competitive market has the following cost structure:   If the market price is $8, how many units of output should the firm produce to maximize profit? A)  5 units B)  6 units C)  7 units D)  8 units If the market price is $8, how many units of output should the firm produce to maximize profit?


A) 5 units
B) 6 units
C) 7 units
D) 8 units

E) A) and B)
F) A) and C)

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When marginal revenue equals marginal cost, the firm


A) should increase the level of production to maximize its profit.
B) may be minimizing its losses rather than maximizing its profit.
C) must be generating positive economic profits.
D) must be generating positive accounting profits.

E) A) and B)
F) A) and C)

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Table 14-13 Diana's Dress Emporium Table 14-13 Diana's Dress Emporium   -Refer to Table 14-13. What is the marginal cost of the 1st unit? A)  $50 B)  $75 C)  $80 D)  $150 -Refer to Table 14-13. What is the marginal cost of the 1st unit?


A) $50
B) $75
C) $80
D) $150

E) All of the above
F) A) and B)

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A firm is currently producing 100 units of output per day. The manager reports to the owner that producing the 100th unit costs the firm $5. The firm can sell the 100th unit for $5. The firm should continue to produce 100 units in order to maximize its profits (or minimize its losses).

A) True
B) False

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