Question 1

Younger families with no children are a good market for durable goods such as automobiles and furniture.

Accepted Answer

A) True 
 B)False

Question 2

A marketing manager for a new brand of bar soap decides to mail free samples to consumers. The logic for using this approach is best explained by

Accepted Answer

A)   the "economic buyer" model.
B)   the stimulus-response model.
C)   the typical consumer's adoption process.
D)   the need to reduce dissonance.
E)   the high level of problem solving required with such a product.F) A) and C)
G) A) and B)

Question 3

The amount of income a family has left after paying taxes and paying for its necessities is called its ______________ income.

Accepted Answer

A)   personal
B)   discretionary
C)   marginal
D)   family
E)   modifiedF) A) and B)
G) A) and D)

Question 4

_____ is a social influence that affects a person's buying behavior.

Accepted Answer

A)   Perception
B)   Family
C)   Motivation
D)   Learning
E)   AttitudeF) B) and E)
G) B) and D)

Question 5

When Ariat gave boots away to popular rodeo riders, other riders began asking for the Ariat brand and Western stores were eager to sell the boots. Ariat used _____________ groups to influence consumer behavior.

Accepted Answer

A)   social
B)   family
C)   reference
D)   cultural
E)   opinionF) None of the above
G) B) and E)

Question 6

"Discretionary income:"

Accepted Answer

A)   is a family's income AFTER taxes.
B)   is a measure of a family's total purchasing power.
C)   is the amount of income spent on durable goods.
D)   is a family's income AFTER paying taxes and paying for necessities.E) A) and C)
F) None of the above

Question 7

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)   Social
B)   Safety
C)   Physiological
D)   PersonalE) A) and B)
F) All of the above

Question 8

Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:

Accepted Answer

A)   a physiological need.
B)   dissonance.
C)   need satisfaction.
D)   selective exposure.
E)   a consumer expectation.F) None of the above
G) B) and C)

Question 9

Regarding consumer motivation, the text states that:

Accepted Answer

A)   wants are the basic forces which motivate people to do something.
B)   all needs and wants are caused by drives.
C)   wants are learned needs.
D)   the terms "needs" and "wants" mean the same thing.
E)   None of these alternatives is correct.F) C) and D)
G) A) and E)

Question 10

Identify the INCORRECT observation about Asian Americans.

Accepted Answer

A)   Asian Americans are the largest and fastest-growing ethnic group in the United States.
B)   The number of Asian Americans has more than tripled since 1980.
C)   Asian Americans have the highest median family income of the major ethnic groups.
D)   In 2010 they spent over $500 billion.
E)   Because of their income, a lot of companies are targeting these consumers.F) C) and D)
G) None of the above

Question 11

Which of the following is LEAST likely to be an example of routinized response behavior?

Accepted Answer

A)   Buying a Coke.
B)   Purchasing a new pair of shoes.
C)   Buying soap at a convenient supercenter.
D)   Buying a burrito at Taco Bell.
E)   Filling the car with gasoline.F) C) and D)
G) A) and D)

Question 12

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?

Accepted Answer

A)   Young single
B)   Young married without children
C)   Young divorced with children
D)   Middle-aged married without dependent children
E)   Young married with childrenF) B) and E)
G) A) and B)

Question 13

An "economic buyer" is a person who:

Accepted Answer

A)   Makes buying decisions based on behavioral needs rather than economic needs.
B)   Logically compares choices to get the greatest satisfaction from expenditures of time and money.
C)   Always buys the product that has the lowest price.
D)   Is not willing to pay extra for convenience.
E)   All of these are characteristics of an "economic buyer."F) D) and E)
G) B) and C)

Question 14

Wants

Accepted Answer

A)   are an effort to satisfy a drive.
B)   are more basic than needs.
C)   are strong stimuli that encourage action to reduce a need.
D)   are needs that are learned during a person's life.
E)   remain the same during a person's life.F) B) and E)
G) None of the above

Question 15

In ethnic markets within the U.S., the median age is higher and the birthrate is lower than the overall population.

Accepted Answer

A) True 
 B)False

Question 16

This type of problem solving is typical for a low-involvement purchase.

Accepted Answer

A)   Extensive problem solving.
B)   Critical problem solving.
C)   Limited problem solving.
D)   Intensive problem solving.
E)   Routinized response behavior.F) A) and C)
G) A) and B)

Question 17

That "new car" smell that includes an aroma of leather and wood is an example of using a positive cue.

Accepted Answer

A) True 
 B)False

Question 18

_____ are concerned with making the best use of a consumer's time and money-as the consumer judges it.

Accepted Answer

A)   Economic needs
B)   Psychological needs
C)   Social influences
D)   Behavioral influences
E)   Perceptual needsF) A) and B)
G) B) and E)

Question 19

Parents who spent years limiting purchases to home necessities and kids' entertainment often embrace more luxury-oriented buying patterns later in life. This phenomenon is related to:

Accepted Answer

A)   changes in purchase situation.
B)   selective retention.
C)   reinforcement.
D)   changed physiological needs.
E)   empty nester behavior.F) A) and E)
G) B) and C)

Question 20

In light of the relationships between consumer expectations and satisfaction, it's usually best for promotion to slightly "over promise" what the firm can actually deliver.

Accepted Answer

A) True 
 B)False

Exam 5: Final Consumers and Their Buying Behavior

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?

Correct AnswerverifiedShow Answer

Which of the following is LEAST likely to be an example of routinized response behavior?

Correct AnswerverifiedShow Answer

In light of the relationships between consumer expectations and satisfaction, it's usually best for promotion to slightly "over promise" what the firm can actually deliver.

Correct AnswerverifiedShow Answer

Regarding consumer motivation, the text states that:

Correct AnswerverifiedShow Answer

In ethnic markets within the U.S., the median age is higher and the birthrate is lower than the overall population.

Correct AnswerverifiedShow Answer

_____ is a social influence that affects a person's buying behavior.

Correct AnswerverifiedShow Answer

Wants

Correct AnswerverifiedShow Answer

Identify the INCORRECT observation about Asian Americans.

Correct AnswerverifiedShow Answer

Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:

Correct AnswerverifiedShow Answer

Parents who spent years limiting purchases to home necessities and kids' entertainment often embrace more luxury-oriented buying patterns later in life. This phenomenon is related to:

Correct AnswerverifiedShow Answer

Younger families with no children are a good market for durable goods such as automobiles and furniture.

Correct AnswerverifiedShow Answer

When Ariat gave boots away to popular rodeo riders, other riders began asking for the Ariat brand and Western stores were eager to sell the boots. Ariat used _____________ groups to influence consumer behavior.

Correct AnswerverifiedShow Answer

The amount of income a family has left after paying taxes and paying for its necessities is called its ______________ income.

Correct AnswerverifiedShow Answer

That "new car" smell that includes an aroma of leather and wood is an example of using a positive cue.

Correct AnswerverifiedShow Answer

"Discretionary income:"

Correct AnswerverifiedShow Answer

This type of problem solving is typical for a low-involvement purchase.

Correct AnswerverifiedShow Answer

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

An "economic buyer" is a person who:

Correct AnswerverifiedShow Answer

A marketing manager for a new brand of bar soap decides to mail free samples to consumers. The logic for using this approach is best explained by

Correct AnswerverifiedShow Answer

_____ are concerned with making the best use of a consumer's time and money-as the consumer judges it.

Correct AnswerverifiedShow Answer

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