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Exam 12: Product and Distribution Strategies

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Question 91

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The major goal of logistics management is to improve the speed at which goods, services, and information flow through the supply chain.

A) True
B) False

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Question 92

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Trademark protection extends to pictorial designs and slogans.

A) True
B) False

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Question 93

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A child care centre is an example of a consumer service.

Exclusive distribution is well suited for ______.

Stores like Costco which sell to members only are an example of a ______.

A major cause of product failure is lack of promotional support.

Briefly discuss the four stages of a product life cycle and explain what strategies you are likely to adopt to promote and sustain the demand for a new product?

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Yvonne does?

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Marketing intermediaries provide a number of services to producers, including financing.

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but NOT yet at the stage of brand preference.

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ______.

Agents and brokers may take possession of the goods they handle, but they NEVER take title.

Vending machines are an example of automatic merchandising.

A new refrigerator falls into which of the following classifications of goods?

A shopping product for one person may be a convenience product for someone else.

Many large retailers sell both a private brand and a manufacturer's brand, which are produced by the same manufacturer.

Outline the six stages of new product development and explain why they are important to an entrepreneur thinking about entering a new market.

Most products experience the fastest sales growth during their introductory stages.