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For innovation team members to work enthusiastically on innovation projects,it is important to separate the performance of individual team members from the performance of the innovation itself.

A) True
B) False

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One of the important questions the corporation must address in assessing the effectiveness of its venturing initiatives is that of the sustainability of its basis of competitive advantage.

A) True
B) False

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Exit champions are often reluctant to gather hard data about a venture because it might kill the project.

A) True
B) False

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Dispersed approaches to corporate entrepreneurship are often found in organizations with a strong spirit of entrepreneurship.

A) True
B) False

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Product champions


A) are typically senior executives.
B) are usually inventors of some sort.
C) scavenge for resources and encourage others to back promising new ideas.
D) are strong supporters of the status quo.

E) None of the above
F) A) and D)

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One of the following is not a type of risks that executives must address.Which is it?


A) business risk taking
B) financial risk taking
C) personal risk taking
D) product-market risk taking

E) A) and B)
F) A) and C)

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A manager might insist that separating a decision into multiple parts will guarantee that the decisions made will turn out well.This allows for an assessment of the project at each stage,lessening the likelihood the project will fall prey to which of the following?


A) incremental investment
B) illusion of control
C) escalation of commitment
D) paralysis by analysis

E) A) and C)
F) B) and C)

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The costly Motorola global satellite telecom project known as Iridium provides a useful illustration of the ________.Even though problems with the project existed during the lengthy development process,Motorola refused to pull the plug.Only after investing 5 billion USD and years of effort was the project abandoned.


A) overdependence on the exit champion
B) lack of a product champion
C) overdependence on the product champion
D) lack of an exit champion

E) All of the above
F) B) and D)

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Common features of a dispersed approach to corporate entrepreneurship include all the following except


A) semi-autonomous new venture groups.
B) use of product champions.
C) a top-down approach to supporting entrepreneurial behavior.
D) an entrepreneurial culture.

E) A) and D)
F) C) and D)

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Whereas ________ are willing to violate procedures and operate outside normal channels,________ gather hard data and develop a strong case for why a project should be killed.


A) senior managers; entrepreneurial leaders
B) strategic managers; financial managers
C) exit champions; product champions
D) product champions; exit champions

E) B) and C)
F) A) and D)

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What is real options analysis (ROA)as it applies to entrepreneurship and when is it appropriate to be used in this context?

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Real options analysis (ROA)is an investm...

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________ produce fundamental changes that can transform a company or even revolutionize an industry,while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.


A) Technological breakthroughs; product-market breakthroughs
B) New technologies; new paradigms
C) Incremental innovations; radical innovations
D) Radical innovations; incremental innovations

E) A) and D)
F) B) and C)

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Which habit is most directly related to the innovative process that managers should acquire as they start to build the innovative DNA needed to be more successful innovators in the future?


A) writing down product goals regularly
B) never sleeping over five hours at a time
C) networking across functions and organizations
D) motivating the team to work longer hours

E) All of the above
F) B) and C)

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Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?


A) business risk taking
B) financial risk taking
C) personal risk taking
D) technological risk taking

E) A) and B)
F) All of the above

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According to the text,________,which support fledgling startups are often used to pursue specific entrepreneurial ventures developed by ________.


A) collaboration partners; strategic partners
B) business incubators; new venture groups
C) product champions; corporate venture capitalists
D) lower-level managers; upper-level managers

E) A) and D)
F) A) and C)

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One of the potential pitfalls of real options analysis is that managers may have the incentive and know-how to game the system.

A) True
B) False

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If a company regularly imitates rivals by copying new products,marketing messages,or other aspects of their strategy,this is an example of


A) innovativeness.
B) proactiveness.
C) competitive aggressiveness.
D) autonomy.

E) B) and C)
F) A) and C)

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What kind of innovation do Hulu,Amazon Prime Video,and Airbnb represent?


A) incremental
B) disruptive
C) radical
D) sustaining

E) A) and D)
F) C) and D)

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From watching his wife struggle to keep track of the family finances,Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills,bank accounts,and investments.This is an example of which innovator DNA trait?


A) experimenting
B) associating
C) observing
D) networking

E) None of the above
F) A) and B)

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According to researchers from Drexel University and Rutgers University as presented in the Journal of Management,in industries that rely heavily on intellectual capital,such as technology,life sciences,or the arts,the loss of talented employees may have an unexpected benefit for the organization.While turnover of star scientists did disrupt innovation related to existing lines of research in the companies,it also increased the rate of innovation in previously unexplored areas.Companies adapt to the loss of talent by exploring products,brands,and methods they may not have otherwise considered.Which of the following statements is not a key takeaway from this research?


A) The loss of talented employees disrupts innovation related to established products.
B) The loss of talented employees allows fresh perspectives and ideas to emerge.
C) Companies adapt to star turnover by innovating in formerly unexplored areas.
D) Employee turnover broadly hurts an organization.

E) A) and D)
F) A) and C)

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