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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 81

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Which of the following statements regarding Ben & Jerry's is most accurate?

A) Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
B) Ben & Jerry's is a privately owned ice cream producer.
C) Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D) Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
E) Ben & Jerry's has only been in business for twenty years and is already the industry leader in premium ice cream.

F) B) and E)
G) A) and E)

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Question 82

Multiple Choice

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Organizations that develop similar offerings,when grouped together,create a(n)

A) conglomerate.
B) merger.
C) industry.
D) sector.
E) monopoly.

F) A) and E)
G) B) and C)

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Question 83

Multiple Choice

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2 in the planning phase of the strategic marketing process consists of

Figure 2-1 -Figure 2-1 above,"B" represents the

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Figure 2-1 -Figure 2-1 above,"D" represents the

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has the LOWEST YTD revenue compared to its target?

Diversification refers to the marketing strategy of

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

Social entrepreneurs are usually structured as __________.

of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

marketing,the philosophical reason for a firm's existence is referred to as its organizational __________.

business model

Figure 2-2 -Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.

organization's __________ are the fundamental,passionate,and enduring principles that guide its conduct over time.

Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

Figure 2-7 -Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in a loss of power.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and doesn't want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The need to rely on another company to supply the survival kits would fall in which quadrant(s) of the SWOT analysis grid?

Figure 2-3a -According to Figure 2-3a above,which of the following is the largest "Website Traffic Source?"

Figure 2-7 -Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has EXCEEDED its YTD (Year to Date) revenue target?