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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

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Question 31

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2007,Gap Inc.ended its relationship with 23 foreign production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events,the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct.This is an example of

A) cause marketing.
B) profit responsibility.
C) utilitarianism.
D) moral idealism.
E) social responsibility.

F) B) and D)
G) C) and D)

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Question 32

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Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

A) outstanding.
B) above average.
C) similar to other professions.
D) typical of businesspeople around the world.
E) fair or poor.

F) A) and E)
G) C) and D)

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Question 33

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Toyota employs all of the following business practices as part of "The Toyota Way" EXCEPT:

Figure 4-4 -There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"A" represents __________ responsibility.

Source Perrier S.A.,the supplier of Perrier bottled water,exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles.The recall cost the company $35 million,and the profit from $40 million in lost sales.Even though the chemical was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product."

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products.This is an example of

first step in any social audit is to

did 3M stop production of Scotchgard fabric protector?

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is that moral standards

formal statement of ethical principles and rules of conduct is referred to as a(n)

Moral idealism refers to

Society's values and standards that are enforceable in the courts are referred to as

Anheuser-Busch established its Corporate Social Responsibility (CSR) Department to

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose; and (4) to be heard.

recent study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.

of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose; and (4) to be heard.

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

FTC established the Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today,a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Economic espionage refers to