Question 1

Bakery items,dairy products,and meat that are sold for cash directly from trucks in their original packages are traditionally sold by which type of wholesaler?

Accepted Answer

A)   rack jobbers
B)   drop shippers
C)   cash and carry wholesalers
D)   truck jobbers
E)   general merchandise wholesalersF) A) and B)
G) B) and E)

Question 2

acronym RFID stands for

Accepted Answer

A)   retail franchise identification designation.
B)   required financial identification.
C)   radar frequency identification.
D)   radio frequency identification.
E)   retail federation of independent department stores.F) A) and E)
G) B) and D)

Question 3

requiring its toy suppliers to trim one square-inch of packaging from its lines,Walmart reduced packaging by __________ tons.

Accepted Answer

A)   3,000
B)   3,500
C)   4,000
D)   4,500
E)   5,000F) C) and D)
G) A) and D)

Question 4

the past,television home shopping programs have attracted mostly

Accepted Answer

A)   20 to 30 year old men.
B)   30 to 40 year old women.
C)   40 to 50 year old men.
D)   40 to 60 year old women.
E)   50 to 60 year old men.F) A) and C)
G) C) and D)

Question 5

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Accepted Answer

A)   power centers
B)   mega centers
C)   anchor
D)   value
E)   outletF) B) and C)
G) All of the above

Question 6

and Coca-Cola represent which type of franchise?

Accepted Answer

A)   business-format franchise
B)   manufacturing franchise
C)   general service franchise
D)   product-distribution franchise
E)   business franchise ventureF) A) and C)
G) None of the above

Question 7

Consumers benefit in dealing with retail corporate chains because

Accepted Answer

A)   corporate chains have more experience than other forms of retailers.
B)   they can own stock in the same company where they shop since corporate chain stock must be publicly-traded.
C)   they can bargain with a manufacturer to obtain product volume discounts on orders, which can be passed on to consumers in terms of lower prices.
D)   there are multiple outlets with varied merchandise and independent management policies.
E)   merchandise is arranged and displayed by professional designers making their shopping experience less stressful.F) None of the above
G) All of the above

Question 8

the telemarketing industry,issues such as __________,ethical guidelines,and industry standards have become a topic of discussion among consumers,Congress,the Federal Trade Commission (FTC) ,and businesses.

Accepted Answer

A)   competitive antics
B)   coercion tactics
C)   freedom of speech
D)   language issues
E)   consumer privacyF) None of the above
G) C) and D)

Question 9

Walmart's $421 billion in sales in 2010 surpassed the gross domestic product of all but __________ countries for that same year.

Accepted Answer

A)   5
B)   12
C)   18
D)   29
E)   50F) A) and D)
G) C) and D)

Question 10

the direct-mail and catalog retailing,the acronym PURLS stands for __________.

Accepted Answer

A)   personalized URLs
B)   pre-sorted URLs
C)   pre-loaded URLs
D)   proactive URLs
E)   portable URLsF) C) and E)
G) A) and D)

Question 11

indicator of how effectively retail space is used to generate revenue is called __________.

Accepted Answer

A)   sales per square foot
B)   return in investment
C)   percentage of markup
D)   gross profit
E)   same-store sales growthF) All of the above
G) B) and E)

Question 12

marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers.Eight weeks after shipping the steaks to the frequent flyers who responded to the offer,the company's salespeople followed up by telephoning customers to ask for new orders.This is an example of which types of nonstore retailing?

Accepted Answer

A)   direct selling and telemarketing
B)   direct-mail and telemarketing
C)   telemarketing and online retailing
D)   online retailing and direct-mail
E)   direct-mail and direct sellingF) A) and C)
G) A) and D)

Question 13

local Hallmark retailer carries thousands of greeting cards.You can find cards for a "twins" birthday,from my cat to yours,and many other unique occasions.This is an example of the _________ that the Hallmark retailer carries.

Accepted Answer

A)   depth of product line
B)   breadth of product line
C)   height of product line
D)   length of product line
E)   width of product lineF) A) and E)
G) None of the above

Question 14

franchise where the franchiser provides a few general guidelines to the franchisee is known as a

Accepted Answer

A)   business-format franchise.
B)   manufacturing franchise.
C)   product-distribution franchise.
D)   general service franchise.
E)   business franchise venture.F) D) and E)
G) C) and D)

Question 15

amount added to the cost the retailer paid for a product to reach the final selling price is referred to as a(n) __________.

Accepted Answer

A)   markup
B)   markdown
C)   original markup
D)   maintained markup
E)   cost-plus markupF) B) and D)
G) C) and E)

Question 16

Accelerated development in the retail life cycle is similar to which stage in the product life cycle?

Accepted Answer

A)   introduction
B)   maturity
C)   decline
D)   growth
E)   harvestF) A) and B)
G) None of the above

Question 17

large assortment of each item in a store is referred to as

Accepted Answer

A)   product span.
B)   breadth of product line.
C)   length of product line.
D)   width of product line.
E)   depth of product line.F) A) and C)
G) D) and E)

Question 18

marketing metrics related to a retailer's products or merchandise include all of the following EXCEPT:

Accepted Answer

A)   the cost of carrying inventory.
B)   the inventory turnover.
C)   the average number of items per transaction.
D)   the number of returns.
E)   the average length of a store visit.F) A) and E)
G) A) and C)

Question 19

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are __________ that perform wholesaling activities.

Accepted Answer

A)   independent distribution managers
B)   independent intermediary channels
C)   wholly-owned extensions of the producer
D)   wholly-owned extensions of the distributor
E)   wholly-owned extensions of the retailerF) B) and E)
G) A) and B)

Question 20

four stages of the retail life cycle are

Accepted Answer

A)   introduction, growth, maturity, and decline.
B)   awareness, inquiry, alternative evaluation, and purchase.
C)   early growth, accelerated development, maturity, and decline.
D)   innovation, standardization, adaptation, and obsolescence.
E)   innovation, adaptation, imitation, and obsolescence.F) A) and B)
G) A) and C)

Exam 16: Retailing and Wholesaling

franchise where the franchiser provides a few general guidelines to the franchisee is known as a

Correct Answer
verified

the past,television home shopping programs have attracted mostly

Correct Answer
verified

Accelerated development in the retail life cycle is similar to which stage in the product life cycle?

Correct Answer
verified

Walmart's $421 billion in sales in 2010 surpassed the gross domestic product of all but __________ countries for that same year.

Correct Answer
verified

requiring its toy suppliers to trim one square-inch of packaging from its lines,Walmart reduced packaging by __________ tons.

Correct Answer
verified

and Coca-Cola represent which type of franchise?

Correct Answer
verified

indicator of how effectively retail space is used to generate revenue is called __________.

Correct Answer
verified

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are __________ that perform wholesaling activities.

Correct Answer
verified

the direct-mail and catalog retailing,the acronym PURLS stands for __________.

Correct Answer
verified

large assortment of each item in a store is referred to as

Correct Answer
verified

Correct Answer
verified

Bakery items,dairy products,and meat that are sold for cash directly from trucks in their original packages are traditionally sold by which type of wholesaler?

Correct Answer
verified

local Hallmark retailer carries thousands of greeting cards.You can find cards for a "twins" birthday,from my cat to yours,and many other unique occasions.This is an example of the _________ that the Hallmark retailer carries.

Correct Answer
verified

four stages of the retail life cycle are

Correct Answer
verified

Consumers benefit in dealing with retail corporate chains because

Correct Answer
verified

the telemarketing industry,issues such as __________,ethical guidelines,and industry standards have become a topic of discussion among consumers,Congress,the Federal Trade Commission (FTC) ,and businesses.

Correct Answer
verified

acronym RFID stands for

Correct Answer
verified

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Correct Answer
verified

amount added to the cost the retailer paid for a product to reach the final selling price is referred to as a(n) __________.

Correct Answer
verified

marketing metrics related to a retailer's products or merchandise include all of the following EXCEPT:

Correct Answer
verified

Exam 16: Retailing and Wholesaling

franchise where the franchiser provides a few general guidelines to the franchisee is known as a

Correct AnswerverifiedShow Answer

the past,television home shopping programs have attracted mostly

Correct AnswerverifiedShow Answer

Accelerated development in the retail life cycle is similar to which stage in the product life cycle?

Correct AnswerverifiedShow Answer

Walmart's $421 billion in sales in 2010 surpassed the gross domestic product of all but __________ countries for that same year.

Correct AnswerverifiedShow Answer

requiring its toy suppliers to trim one square-inch of packaging from its lines,Walmart reduced packaging by __________ tons.

Correct AnswerverifiedShow Answer

and Coca-Cola represent which type of franchise?

Correct AnswerverifiedShow Answer

indicator of how effectively retail space is used to generate revenue is called __________.

Correct AnswerverifiedShow Answer

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are __________ that perform wholesaling activities.

Correct AnswerverifiedShow Answer

the direct-mail and catalog retailing,the acronym PURLS stands for __________.

Correct AnswerverifiedShow Answer

large assortment of each item in a store is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Bakery items,dairy products,and meat that are sold for cash directly from trucks in their original packages are traditionally sold by which type of wholesaler?

Correct AnswerverifiedShow Answer

local Hallmark retailer carries thousands of greeting cards.You can find cards for a "twins" birthday,from my cat to yours,and many other unique occasions.This is an example of the _________ that the Hallmark retailer carries.

Correct AnswerverifiedShow Answer

four stages of the retail life cycle are

Correct AnswerverifiedShow Answer

Consumers benefit in dealing with retail corporate chains because

Correct AnswerverifiedShow Answer

the telemarketing industry,issues such as __________,ethical guidelines,and industry standards have become a topic of discussion among consumers,Congress,the Federal Trade Commission (FTC) ,and businesses.

Correct AnswerverifiedShow Answer

acronym RFID stands for

Correct AnswerverifiedShow Answer

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Correct AnswerverifiedShow Answer

amount added to the cost the retailer paid for a product to reach the final selling price is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

marketing metrics related to a retailer's products or merchandise include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

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