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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 171

Multiple Choice

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The __________ element of the marketing mix includes features and packaging.

A) product
B) price
C) promotion
D) place
E) people

F) A) and D)
G) A) and E)

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Question 172

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-Using Figure 2-1 above, identify and briefly describe the five levels in a hierarchical organizational structure, including the three that are strategic in nature.

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The five levels (three of which are stra...

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Question 173

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Step 2 in the planning phase of the strategic marketing process consists of

The difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

In marketing, an organization refers to

The acronym SWOT, as in SWOT analysis, stands for __________.

Most firms seek to maximize their long-run __________, achieving as high a financial return on their investments as possible.

All of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Apple entered the MP3 player market with its iPod in 2001 and by 2014 it had a 70 percent share of this market. However, global MP3 music player unit sales over the past few years have fallen dramatically and are expected to decline further by 2016 as smartphones continue to replace MP3 devices. In addition, MP3 sales may be adversely impacted with the expected launch of wearable digital watches. Currently, Apple's iPod SBU appears to be a __________.

A situation analysis requires a firm to consider the external forces and trends that affect it. Some of these may be favorable to the organization while others may be unfavorable. Which of the following is an example of an external force?

The term marketing strategy is used to address both the __________ and the __________.

David and Cecilia Stanford, owners of Prairie Herb vinegars, decided to offer their product in 5-ounce and 13-ounce sizes. They decided to sell the vinegar only through the mail and to price the smaller bottle at $4.45 and the largest bottle at $13.25. These actions consist of Prairie Herb's marketing

An aid to implementing a marketing plan and consisting of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered is referred to as a(n) __________.

When participating in major projects in college marketing classes, effective teams can make use of a __________ to be sure that each team member does a fair amount of work and that their class projects are finished efficiently and on time.

Market share refers to

A(n) __________ is a product, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.

With the arrival of tablet devices, such as Apple's iPad in 2010, growth in the global PC industry has slowed considerably and sales are expected to be declining by 2016. Though Apple has slightly increased its global unit market share from 10 to 12 percent, the company should be concerned that this product is becoming a __________.

Today's organizations can be divided into three groups, which are __________ organizations.

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are located in which quadrant of the BCG growth-share matrix?