Question 1

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

Accepted Answer

A)  became the only credit card accepted for admission to the site.
B)  decreased outstanding debt on previously unpaid credit cards balances.
C)  was able to raise interest rates without facing customer complaints.
D)  received a tax credit that more than paid for the original campaign.
E)  attracted new cardholders.F) B) and E)
G) None of the above

Question 2

The purpose of the Robinson-Patman Act is to

Accepted Answer

A)  outlaw price discrimination for purchasers of the same product.
B)  encourage pure competition.
C)  protect inventors from having their intellectual property stolen.
D)  repeal the Sherman Antitrust Act.
E)  provide incentives for interstate commerceF) A) and B)
G) A) and D)

Question 3

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has __________.

Accepted Answer

A)  declined by 6 percent
B)  remained flat at 0 percent
C)  fluctuated minimally around 2 percent
D)  risen to 3.7 percent
E)  exploded to nearly 10 percentF) A) and D)
G) B) and E)

Question 4

Generation X is the label often given to

Accepted Answer

A)  persons born between 1965 and 1976.
B)  persons 65 years old and older.
C)  those who survived the great depression.
D)  the "greatest generation" born between the baby boomer generation and their parents that were called Generation W, the World War II generation.
E)  those people who were born since the millennium.F) A) and B)
G) None of the above

Question 5

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Accepted Answer

A)  an increase in gross income.
B)  a decrease in taxes.
C)  an increase in disposable income.
D)  a decrease in housing costs.
E)  an increase in interest rates.F) None of the above
G) C) and D)

Question 6

Lava.com is an Internet company that helps other organizations implement marketing strategies to help them dominate their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way - no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company's

Accepted Answer

A)  modus operandi.
B)  mission or vision.
C)  socialization process.
D)  business definition.
E)  corporate cultureF) None of the above
G) C) and E)

Question 7

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  marketing altruism.
D)  public relations marketing.
E)  societal marketing.F) A) and E)
G) A) and C)

Question 8

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A)  Food and Drug Administration
B)  U.S. Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing AssociationF) A) and D)
G) C) and E)

Question 9

At the U.S. Census Bureau, gross income is referred to as __________.

Accepted Answer

A)  buying power
B)  cash inflow
C)  fiscal power
D)  money income
E)  household incomeF) B) and C)
G) A) and B)

Question 10

The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Accepted Answer

A)  Consumer Product Safety Act.
B)  Consumer Bill of Rights.
C)  Lanham Act.
D)  Sherman Antitrust Act.
E)  CAN-SPAM Act.F) C) and E)
G) A) and D)

Question 11

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Accepted Answer

A)  proactive marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) C) and E)
G) C) and D)

Question 12

Which of the following demographic trends has significant implications to global marketers?

Accepted Answer

A)  the declining populations in Latin American countries
B)  the size of the markets in India and China
C)  the tripling of the population of consumers under 40 years old
D)  the decreasing interest in entrepreneurship in developing countries
E)  the lack of savings of elderly populations in developed countriesF) A) and E)
G) D) and E)

Question 13

All of the following factors contribute significantly to the rate of change of a country's population (such as the U.S.)  EXCEPT:

Accepted Answer

A)  life expectancy (the average number of years a population lives from birth) .
B)  immigration (the number of people who enter a country for the purpose of permanent residence) .
C)  population density (defined as the total number of people per square mile/kilometer) .
D)  birth rate (the number of births during a specified time period) .
E)  death rate (the number of deaths during a specified time period) .F) B) and D)
G) All of the above

Question 14

A growing trend to "Buy American" has caused U.S. automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports. In addition, a decline in the value of the U.S. dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan. If Toyota builds the plant, its decision would reflect

Accepted Answer

A)  a reactive strategy that would impact the competitive environmental force.
B)  a proactive maneuver to manipulate and impact the social environmental force.
C)  a positive result from regulatory and economic environmental forces.
D)  a positive response to a technological environmental force.
E)  a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.F) None of the above
G) A) and D)

Question 15

Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  corporate altruism.
C)  cause marketing.
D)  the marketing concept.
E)  societal marketing.F) C) and E)
G) A) and D)

Question 16

A sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A)  economic
B)  competitive
C)  technological
D)  social
E)  regulatoryF) A) and E)
G) B) and E)

Question 17

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Lanham Act.
B)  Federal Trade Commission Act.
C)  Fair Trade Act.
D)  Unfair Practices Act.
E)  Sherman Antitrust Act.F) A) and C)
G) B) and E)

Question 18

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.

Accepted Answer

A)  activists
B)  sustainers
C)  progressives
D)  reformers
E)  millennialsF) A) and E)
G) A) and D)

Question 19

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Accepted Answer

A)  religious beliefs and practices
B)  societal culture and norms
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs. evilF) A) and B)
G) None of the above

Question 20

In an inflationary economy, the cost to produce and buy products and services __________ as prices __________.

Accepted Answer

A)  increases; increase
B)  increases; decrease
C)  decreases; increase
D)  decreases; decrease
E)  does not change; increaseF) B) and E)
G) A) and E)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Correct Answer
verified

In an inflationary economy, the cost to produce and buy products and services as prices .

Correct Answer
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Correct Answer
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Which of the following demographic trends has significant implications to global marketers?

Correct Answer
verified

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

Correct Answer
verified

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.

Correct Answer
verified

At the U.S. Census Bureau, gross income is referred to as __________.

Correct Answer
verified

The purpose of the Robinson-Patman Act is to

Correct Answer
verified

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Correct Answer
verified

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has __________.

Correct Answer
verified

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Correct Answer
verified

All of the following factors contribute significantly to the rate of change of a country's population (such as the U.S.) EXCEPT:

Correct Answer
verified

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Correct Answer
verified

Correct Answer
verified

Generation X is the label often given to

Correct Answer
verified

A sudden drop in the average consumer income would be an example of which environmental force?

Correct Answer
verified

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Correct AnswerverifiedShow Answer

In an inflationary economy, the cost to produce and buy products and services __________ as prices __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following demographic trends has significant implications to global marketers?

Correct AnswerverifiedShow Answer

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

Correct AnswerverifiedShow Answer

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.

Correct AnswerverifiedShow Answer

At the U.S. Census Bureau, gross income is referred to as __________.

Correct AnswerverifiedShow Answer

The purpose of the Robinson-Patman Act is to

Correct AnswerverifiedShow Answer

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Correct AnswerverifiedShow Answer

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has __________.

Correct AnswerverifiedShow Answer

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Correct AnswerverifiedShow Answer

All of the following factors contribute significantly to the rate of change of a country's population (such as the U.S.) EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generation X is the label often given to

Correct AnswerverifiedShow Answer

A sudden drop in the average consumer income would be an example of which environmental force?

Correct AnswerverifiedShow Answer

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct Answer
verified

In an inflationary economy, the cost to produce and buy products and services as prices .

Correct Answer
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