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Exam 9: Developing New Products and Services

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Question 141

Multiple Choice

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Which of the products listed below would be the best candidate for full-scale market testing?

A) totally free checking account from Bank One
B) household frequent flyer program from Delta Airlines
C) mid-priced luxury sedan made in America by Mazda
D) new iced coffee beverage from Starbucks
E) slimmer iMac computer

F) A) and D)
G) A) and C)

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Question 142

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Cars and appliances are classified as

A) reusable goods.
B) nondisposable goods.
C) imperishable goods.
D) reliable products.
E) durable goods.

F) All of the above
G) B) and D)

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Question 143

Multiple Choice

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Among business products, which of the following would most likely be considered an installation?

Briefly define what is meant by a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. For the Vermont Teddy Bear Company, Teddy bears are an example of a

The emphasis of a marketing strategy for a dynamically continuous innovation would include

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

What is the difference between intangibility and inseparability of services?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats. It then neuters, vaccinates, and releases them back into the wild. In recent years, nonprofit organizations such as Sterile Feral have turned to marketing to help it

A local band performed on campus during a pre-graduation party. The students enjoyed the performance, and some of them were interested enough to buy tickets to see another show at a club downtown. But when they went to that concert, the quality of the performance was much poorer than they had heard and seen on campus. The students' disappointment was the direct result of which characteristic of services?

With respect to promotion, which of the following strategies would most likely be used for unsought products?

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Recently, many nonprofit organizations such as The American Red Cross

Services can be classified according to whether they are delivered by people or equipment, whether they are for profit or nonprofit organizations, and whether they are __________.

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a __________.

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.