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Exam 16: Using Social Media to Connect With Consumers

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Question 51

Multiple Choice

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The various forms of online media content that are publicly available and created by end users is referred to as

A) user-generated content (UGC) .
B) wikis.
C) net platforms.
D) Facebook Pages.
E) social media.

F) A) and B)
G) C) and E)

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Question 52

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A wiki is a

A) web page that serves as a publicly accessible personal journal and online forum for an individual or organization.
B) business-oriented website that lets users create profiles for professional networking.
C) unique type of Internet browser where search results are personalized for each user.
D) website where users create a personal profile, add friends, and exchange messages and photos with them.
E) website whose content is created and edited by the ongoing collaboration of end users.

F) A) and B)
G) None of the above

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Question 53

Multiple Choice

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When Kimmy Summers had to communicate with other students to recruit volunteers at their respective universities to help freshmen during campus move-in day, they chose to use

Facebook is

A recent study found that "Likes" or "Followers" to a brand's Facebook Page is worth _______ in terms of product spending, brand loyalty, and 'propensity to recommend' the site to others.

As the content of a blog or messages posted on social media sites move from impersonal to highly personal, the level of self-disclosure __________.

Another term sometimes used interchangeably with social media is __________.

What is a typical marketing goal for advertising on social networking sites?

To create a successful advertising campaign on Facebook, a good strategy a brand manager can use is to

The number of times a Facebook Page is loaded in a given time period is referred to as

A popular social network used by college students to find and share the best content on the Web is

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as __________, whereas the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to as __________.

Which of the following statements is true about Facebook?

-Social Network Image (B) above shows the __________ web page for college student and StuffDot intern Jenny Caffoe, which allows her to search for other internships or permanent work after graduation.

__________ refers to any marketing activity conducted though Internet networks to which consumer are continuously connected using a personal mobile device.

Performance measures for social media are divided into two types: __________ and __________.

The total number of people who connect with a Post (for example, "like" or make a comment) divided by the total number of people seeing the Post is the

Epicurious is a website where recipes are posted by the site owner and individual cooks. Using a four-fork rating system, users rate and comment on these recipes for ease or difficulty in preparation, the taste of the finished dish, and whether or not they would use the recipe again. What type of social media website most likely is Epicurious?

A feature-rich, micro-blogging platform that allows users to share text, photos, music, links, videos, and more is

Where a social network following comes from - with fans coming from a friend being more valuable than those coming from an ad - is referred to as a