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Exam 2: Developing Successful Marketing and Organizational Strategies

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Question 131

Multiple Choice

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The 3M Company developed an innovative program called _________.

A) Prevent Pollution Proactively
B) Prepare to Prevent Pollution
C) Pollution Prevention Pays
D) People for the Prevention of Pollution
E) Pay to Prevent Pollution

F) B) and E)
G) A) and E)

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Question 132

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Business refers to

A) the daily operations necessary for a firm or organization to remain viable.
B) transactions required in order for a company to make a profit.
C) the clear, broad, underlying industry or market sector of an organization's offerings.
D) the collaborative efforts of a firm or organization to participate in commerce whether for profit or to serve society.
E) the goals and objectives of a firm and the strategies and tactics that will allow them to achieve those goals.

F) All of the above
G) C) and D)

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Question 133

Multiple Choice

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A key role of the marketing department is to provide leadership activities in

FIGURE 2-3 -According to Figure 2-3 above, the graphic shown is an example of Oracle's

The phase of the strategic marketing process when a firm obtains resources, designs the marketing organization, develops schedules, and actually executes the marketing program occurs during the

Business firms pursue several different types of goals.A(n) __________ goals is when a firm seeks to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

Market development refers to the strategy of

The clear, broad, underlying industry or market sector of an organization's offerings is referred to as _________.

The __________ for Lucent Technologies is "To use our unique capabilities to ensure that our customers thrive, our business grows, and we enrich the personal communications experience for people around the world."

FIGURE 2-7 -See Figure 2-8 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: The firm has a great reputation with its flashlights and does not want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The company's reputation would fall in which quadrant (s) of the grid?

The term that links the employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers of an organization is

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

FIGURE 2-7 -See Figure 2-8 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The projected number of hurricanes would fall in which quadrants of the grid?

Product development refers to the strategy of

An example of a nonprofit organization is

Step one in the planning phase of the strategic marketing process is

A key role of the marketing department is to "look outward." This is accomplished by

FIGURE 2-10 -The bar graph in Figure 2-10 above demonstrates

The United Nations report defines sustainable development as:

Although now a part of Sears, Lands' End was primarily known as a catalog retailer.This means that traditional department stores, mass merchandisers, specialty shops, and other catalog retailers are considered to be