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Exam 4: Ethical and Social Responsibility in Marketing

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Question 1

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In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

A) societal norms.
B) societal mores.
C) business cultures.
D) fair trade practices.
E) corporate values.

F) A) and B)
G) A) and C)

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Question 2

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Making counterfeit copies of Gucci purses, Hilfiger sportswear, and other international brands is pervasive in China because it is so easy to get away with it.Laws protecting intellectual property are unclear and sporadically enforced.Even when they are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine (negotiated, of course) .Moreover, copying enjoys a long tradition in China and does not carry a stigma.Copying a masterpiece was historically considered an art form in its own right, and Chinese students have been taught for centuries to copy their teachers as accurately as possible before attempting to create.A business introducing a product into China needs to know that __________ may lead to trademark infringements.

A) religious precepts
B) antecedent states
C) organizational culture and expectations
D) societal culture and norms
E) global legislation

F) None of the above
G) B) and E)

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Question 3

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FIGURE 4-4 -Avon has already donated more than $600 million towards breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade (see Figure 4-4 above) .One hundred percent of net profits were donated to the crusade.This is an example of

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use Styrofoam containers (which do not degrade as quickly as paper in a landfill) for packaging of their products.Rather, these firms wrap their burgers in recycled paper and place to-go orders in recycled paper bags.These fast-food restaurants use

The philosophy of utilitarianism underlies the economic tenets of

Culture refers to

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from changing their books to give a better financial picture.Yet, in the end, it is up to the investor to research the company in which they want to invest because __________ is the norm in the stock market.

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.He ordered an employee to fake financing to fool an adviser to the California Public Employees' Retirement System.The employee resisted, but Fastow, in his tenure with Enron, was acting

In 2006, Gap Inc.ended their relationship with 23 production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events the Gap created a large team whose purpose is to travel worldwide to ensure compliance with their Code of Vendor Conduct.This is an example of

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "B" represents __________ responsibility.

A formal statement of ethical principles and rules of conduct is referred to as a(n)

According to the philosophy of __________ if the benefits exceed the costs, the behavior is ethical.

The right to be heard means that

A code of ethics is a formal statement of ethical principles and

Investors should understand that when purchasing stock the principle of __________ is in effect.It benefits the investor to do research on the company so that they will make a wise purchase.

The unauthorized use of intellectual property can severely affect the owners of that property; it can also result in lost jobs, royalties, wages, and tax revenue.What percentage of American college students consider these practices to be unethical?

Two prominent personal moral philosophies have direct bearing on marketing practice:

Laws refer to

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were