Question 1

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Accepted Answer

A)  inseparable.
B)  inconsistent.
C)  inventoried.
D)  tied to a product.
E)  dependent of the quality delivered.F) A) and B)
G) A) and C)

Question 2

A slotting fee is a payment a

Accepted Answer

A)  wholesaler makes to place a new product on a retailer's shelf.
B)  manufacturer makes to have a wholesaler distribute a new product to retailers.
C)  manufacturer makes to place a new product on a retailer's shelf.
D)  manufacturer makes to a wholesaler as compensation for case-lot sales not made to a retailer.
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.F) B) and D)
G) A) and B)

Question 3

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

Accepted Answer

A)  apparatuses
B)  mechanisms
C)  devices
D)  components
E)  contraptionsF) C) and D)
G) D) and E)

Question 4

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

Accepted Answer

A)  accessory equipment
B)  paper goods
C)  construction materials
D)  multi-media
E)  human innovationF) All of the above
G) None of the above

Question 5

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  an insignificant point of difference.
D)  incomplete market and product protocol.
E)  too little market attractiveness.F) A) and D)
G) C) and D)

Question 6

What categories of products are classified as business support products? Give an example of each.

Accepted Answer

Industrial support products include inst...

Question 7

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

Accepted Answer

A)  operating capacity
B)  inventory capacity
C)  capacity management
D)  prototyping
E)  production capacityF) A) and B)
G) None of the above

Question 8

In marketing, a(n)  __________ generally includes not only physical goods, but services and ideas as well.

Accepted Answer

A)  action
B)  product
C)  concept
D)  inspiration
E)  observationF) A) and B)
G) A) and D)

Question 9

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Accepted Answer

A)  three main steps: research, produce, and distribute.
B)  four distinct steps: research, evaluate, produce, and distribute.
C)  five key phases ranging from idea generation to creating the first prototype.
D)  seven stages from new product strategy development to commercialization.
E)  three phases: planning, implementation, and control.F) A) and E)
G) C) and D)

Question 10

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices with tea.In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) All of the above
G) A) and B)

Question 11

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP) .

Accepted Answer

A)  19
B)  27
C)  30
D)  40
E)  55F) C) and E)
G) B) and E)

Question 12

What do a security guard, a plumber, and a management consultant have in common?

Accepted Answer

A)  They are all tangible services.
B)  They are all people-based services.
C)  They do not have problems with idle production capacity.
D)  They are all equipment-based services.
E)  They never use off-peak pricing.F) A) and E)
G) A) and D)

Question 13

New-product strategy development refers to

Accepted Answer

A)  the stage of the new-product process where specific product features and benefits are selected prior to creating a new-product prototype.
B)  the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
C)  a formalized protocol for new product development determined by the director of marketing.
D)  the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing.
E)  the selection of points of differentiation that will be to counteract competitors' strengths and to devise appropriate promotional campaigns.F) A) and E)
G) C) and D)

Question 14

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  the Palm Pilot personal assistant.
B)  the first video game system (Atari) .
C)  Breathe Right nasal strips, a sticky strip that is worn across the nose at night to help people breathe.
D)  Via Voice Gold voice-recognition software.
E)  Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands.F) A) and D)
G) C) and D)

Question 15

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  business product.F) A) and E)
G) All of the above

Question 16

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Accepted Answer

A)  Sony X-series
B)  Phillips GoGear
C)  SanDisk Sansa
D)  Zune HD
E)  Apple iPodF) A) and E)
G) B) and E)

Question 17

poor execution of the marketing mix, and (8 )  __________.

Accepted Answer

A)  too little innovation
B)  incomplete market and product protocol
C)  government intervention
D)  too socially controversial
E)  the idea was just plain "dumb"F) A) and E)
G) All of the above

Question 18

Which of the following methods is commonly used in software development to speed up the development process?

Accepted Answer

A)  service rollout
B)  fast prototyping
C)  parallel development
D)  protocol enhancement
E)  market testing of the conceptF) C) and D)
G) B) and D)

Question 19

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers)  technology to

Accepted Answer

A)  improve the gripping power of golf or work gloves.
B)  attach baseball caps to the heads of "balder gentlemen."
C)  keep socks from sliding into shoes.
D)  keep bra straps from falling off shoulders.
E)  hold pictures in a photo album without damaging them.F) B) and E)
G) D) and E)

Question 20

poor execution of the marketing mix, and (8 )  __________.

Accepted Answer

A)  too little innovation
B)  the idea was just plain "dumb"
C)  no economical access to buyers
D)  government intervention
E)  too socially controversialF) A) and E)
G) D) and E)

Exam 10: Developing New Products and Services

poor execution of the marketing mix, and (8 ) __________.

Correct Answer
verified

Which of the following methods is commonly used in software development to speed up the development process?

Correct Answer
verified

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct Answer
verified

In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.

Correct Answer
verified

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

Correct Answer
verified

Correct Answer
verified

A slotting fee is a payment a

Correct Answer
verified

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

Correct Answer
verified

poor execution of the marketing mix, and (8 ) __________.

Correct Answer
verified

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Correct Answer
verified

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Correct Answer
verified

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

Correct Answer
verified

What categories of products are classified as business support products? Give an example of each.

Correct Answer
verified
Industrial support products include inst...
View Answer

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

Correct Answer
verified

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Correct Answer
verified

What do a security guard, a plumber, and a management consultant have in common?

Correct Answer
verified

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP) .

Correct Answer
verified

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers) technology to

Correct Answer
verified

New-product strategy development refers to

Correct Answer
verified

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Correct Answer
verified

Exam 10: Developing New Products and Services

poor execution of the marketing mix, and (8 ) __________.

Correct AnswerverifiedShow Answer

Which of the following methods is commonly used in software development to speed up the development process?

Correct AnswerverifiedShow Answer

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.

Correct AnswerverifiedShow Answer

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A slotting fee is a payment a

Correct AnswerverifiedShow Answer

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

Correct AnswerverifiedShow Answer

poor execution of the marketing mix, and (8 ) __________.

Correct AnswerverifiedShow Answer

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Correct AnswerverifiedShow Answer

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Correct AnswerverifiedShow Answer

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

Correct AnswerverifiedShow Answer

What categories of products are classified as business support products? Give an example of each.

Correct AnswerverifiedIndustrial support products include inst...View AnswerShow Answer

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

Correct AnswerverifiedShow Answer

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Correct AnswerverifiedShow Answer

What do a security guard, a plumber, and a management consultant have in common?

Correct AnswerverifiedShow Answer

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP) .

Correct AnswerverifiedShow Answer

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers) technology to

Correct AnswerverifiedShow Answer

New-product strategy development refers to

Correct AnswerverifiedShow Answer

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Correct AnswerverifiedShow Answer

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Industrial support products include inst...
View Answer

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