Question 1

Channel conflict that arises when a member bypasses another member and sells or buys product direct, it is referred to as _________.

Accepted Answer

A)  horizontal conflict
B)  channel circumvention
C)  vertical conflict
D)  disintermediation
E)  side steppingF) None of the above
G) B) and C)

Question 2

When dell computer sells made-to-order PCs via its web site, it is an example of which type of marketing channel?

Accepted Answer

A)  direct channel
B)  indirect channel
C)  strategic channel alliances
D)  marketing channel
E)  dual distributive channelF) None of the above
G) C) and E)

Question 3

Figure 13-3 
-Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "b" would be a good example of which of the following?

Accepted Answer

A)  services of an insurance company
B)  food delivered to your door
C)  purchasing of a vehicle
D)  services of a private nurse
E)  purchasing legal servicesF) A) and B)
G) B) and E)

Question 4

Franchising refers to

Accepted Answer

A)  contractual agreement between multiple retailers sharing the same business mission to operate in a consistent, lock-step method not only to achieve enhanced buying power, but to increase customer recognition and loyalty.
B)  a joint venture between a parent company (a franchisor)  and an individual or firm (a franchisee)  that allows the franchisee to operate a certain type of business under an established name and according to specific rules.
C)  purchasing the name, branding, and raw materials from one organization and transferring it to another.
D)  a practice whereby one firm's marketing channel is used to sell another firm's product.
E)  selling an idea to a larger company and letting them do all the manufacturing, distribution, and marketing.F) C) and E)
G) B) and C)

Question 5

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery, complete delivery, and

Accepted Answer

A)  honest and accurate pricing.
B)  quality products.
C)  consistent lead time.
D)  a well-informed delivery staff.
E)  product warranties.F) B) and D)
G) A) and B)

Question 6

Vertical conflict refers to

Accepted Answer

A)  conflict that occurs between two members of the same level of a marketing channel.
B)  conflict that occurs between two different levels in a marketing channel.
C)  conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
D)  conflict between management goals and corporate and shareholder goals.
E)  conflict between two producers of the same product vying for limited distribution channel members.F) B) and C)
G) C) and D)

Question 7

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

A supply chain manager's key task is to ...

Question 8

The "risk" in a transitional function refers to

Accepted Answer

A)  unpredictable costs of transportation because of fuel prices.
B)  product liability from poorly produced products.
C)  risks in the ownership of inventory that can become obsolete or deteriorate.
D)  the inability to stock merchandise in anticipation of sales.
E)  investments in new product development.F) B) and E)
G) A) and B)

Question 9

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost is referred to as __________.

Accepted Answer

A)  sensitivity
B)  distribution
C)  logistics
D)  direct selling
E)  warehousingF) A) and C)
G) None of the above

Question 10

Before consumers see a movie, it is assigned a rating such as g or pg based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)  grading
B)  sorting
C)  risk taking
D)  marketing
E)  assortingF) A) and C)
G) B) and D)

Question 11

A two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)  honesty
B)  reliability
C)  communication
D)  well-informed
E)  accountabilityF) B) and E)
G) B) and D)

Question 12

Wholesaler refers to

Accepted Answer

A)  an intermediary who sells to other intermediaries, usually to retailers; usually in consumer markets.
B)  independent firms or individuals whose principal function is to bring buyers and sellers together.
C)  any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for those goods or services.
D)  a manufacturer's paid representative and acting voice in initial sales transactions.
E)  a manufacturing "match-maker" who actively seeks out potential buyers and brings them to the manufacturer; if a "match" is made, the agent receives a fixed fee.F) B) and E)
G) None of the above

Question 13

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "d" would be a good example of purchasing a _________.

Accepted Answer

A)  supercomputer
B)  electrical products
C)  boeing aircraft
D)  caterpillar dozer
E)  industrial fastenersF) A) and B)
G) B) and C)

Question 14

In the automobile industry many companies use a _________, where a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and D)
G) A) and E)

Question 15

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)  administered vertical marketing systems gain power through ownership while vertical marketing systems gain power through corporate agreement.
B)  administered vertical marketing systems gain power through size and influence of one channel member and through ownership.
C)  administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)  administered vertical marketing systems gain power through contractual agreement and ownership.
E)  administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.F) A) and B)
G) A) and C)

Question 16

Figure 13-7 
-Based on the information presented in figure 13-7 above, which channel of distribution would the furniture manufacturer most likely consider dropping?

Accepted Answer

A)  furniture store chains
B)  independent furniture stores
C)  department store chains
D)  none of the above
E)  not enough information is given in the dashboard to make this determination.F) A) and D)
G) None of the above

Question 17

Figure 13-9 
-made a conscious decision to use a(n)  __________ supply chain in order to best meet the needs of their consumers.

Accepted Answer

A)  integrated
B)  efficient
C)  responsive
D)  harmonized
E)  multi-tieredF) None of the above
G) B) and E)

Question 18

What are the three steps used in choosing a supply chain?

Accepted Answer

(1) understand the customer, i...

Question 19

Breath mints, bottled water, and nail clippers would most likely use which type of distribution density?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) B) and E)
G) A) and E)

Question 20

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  selling
E)  risk takingF) A) and E)
G) A) and C)

Exam 13: Managing Marketing Channels and Supply Chains

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery, complete delivery, and

Correct AnswerverifiedShow Answer

Figure 13-9 -made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of their consumers.

Correct AnswerverifiedShow Answer

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost is referred to as __________.

Correct AnswerverifiedShow Answer

When dell computer sells made-to-order PCs via its web site, it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "d" would be a good example of purchasing a _________.

Correct AnswerverifiedShow Answer

Channel conflict that arises when a member bypasses another member and sells or buys product direct, it is referred to as _________.

Correct AnswerverifiedShow Answer

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Correct AnswerverifiedShow Answer

Before consumers see a movie, it is assigned a rating such as g or pg based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Correct AnswerverifiedShow Answer

What are the three steps used in choosing a supply chain?

Correct Answerverified(1) understand the customer, i...View AnswerShow Answer

Breath mints, bottled water, and nail clippers would most likely use which type of distribution density?

Correct AnswerverifiedShow Answer

Figure 13-7 -Based on the information presented in figure 13-7 above, which channel of distribution would the furniture manufacturer most likely consider dropping?

Correct AnswerverifiedShow Answer

Wholesaler refers to

Correct AnswerverifiedShow Answer

The "risk" in a transitional function refers to

Correct AnswerverifiedShow Answer

Figure 13-3 -Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "b" would be a good example of which of the following?

Correct AnswerverifiedShow Answer

A two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedA supply chain manager's key task is to ...View AnswerShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

Vertical conflict refers to

Correct AnswerverifiedShow Answer

In the automobile industry many companies use a _________, where a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
(1) understand the customer, i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A supply chain manager's key task is to ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified