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Another name for a manufacturer's agent is _________.


A) manufacturer's desk jobber
B) manufacturer's transport vendor
C) manufacturer's representative
D) manufacturer's transport vendor.
E) manufacturer's jobber

F) A) and B)
G) A) and C)

Correct Answer

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As the use of telemarketing grows, consumer privacy, _________, and industry standards have become a topic of discussion among consumers, Congress, the Federal Trade Commission (FTC) , and businesses.


A) product quality
B) price differences
C) ethical guidelines
D) on-time delivery
E) the choice of language to use

F) A) and E)
G) D) and E)

Correct Answer

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Online retail purchases can be the result of several very different approaches which include (1) paying dues to become a member of an online discount service, (2) going directly to online malls, (3) participating in an online auction, and (4)


A) becoming a secret shopper.
B) participating in a buying cooperative.
C) becoming an ultimate shopper.
D) using a "bot" to search for a product at the best price.
E) becoming a member of a research group that evaluates new products.

F) C) and D)
G) B) and D)

Correct Answer

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Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as __________


A) manufacturer's agents.
B) brokers.
C) selling agents.
D) manufacturer's branches.
E) manufacturer's sales offices.

F) A) and E)
G) A) and C)

Correct Answer

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Your local Safeway grocery store is likely to be categorized according to what type of retailer outlet?


A) form of ownership
B) level of service
C) merchandise line
D) method of operation
E) revenue generated

F) A) and E)
G) B) and C)

Correct Answer

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The days of taking your groceries through the checkout yourself have arrived in the United States.A number of U.S.- based retail chains have begun using U-scan machines in their outlets.This is an example of what level of retail service?


A) full-service
B) limited service
C) self-service
D) customized service
E) functional service

F) None of the above
G) A) and D)

Correct Answer

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General merchandise wholesaler refers to


A) wholesalers that carry a broad assortment of merchandise and perform all channel functions.
B) wholesalers that own the merchandise they sell but do not physically handle, stock, or deliver it.
C) wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers.
D) wholesalers that work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory and use over-the-road transportation for all product deliveries.
E) wholesalers that deal exclusively with small low-cost consumer goods that are distributed to a select number of large retail chains.

F) A) and C)
G) A) and E)

Correct Answer

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Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as _________.


A) limited-line wholesalers
B) drop shippers
C) rack jobbers
D) specialty merchandise wholesalers
E) general merchandise wholesalers

F) C) and D)
G) A) and B)

Correct Answer

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Another term for gross margin is _________.


A) original markup
B) maintained markup
C) markdown
D) off-price
E) discount price

F) A) and D)
G) None of the above

Correct Answer

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A __________ would be most likely to use truck jobbers to distribute its products.


A) clothing manufacturer
B) manufacturer of electric generators
C) leather goods importer
D) pharmaceutical company
E) meat processing plant

F) B) and C)
G) A) and B)

Correct Answer

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