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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 181

Multiple Choice

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All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except which?

A) dogs
B) stars
C) potatoes
D) cash cows
E) question marks

F) C) and D)
G) B) and E)

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Question 182

Multiple Choice

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When developing new offerings,marketing may provide staff to serve as part of __________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

A) a cross-functional team
B) a department
C) a strategic business unit
D) an organization
E) a business consortium

F) A) and E)
G) A) and B)

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Question 183

Multiple Choice

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At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

When participating in major projects in college marketing classes,effective teams can use a __________ to be sure that each team member does a fair amount of work and that class projects are finished efficiently and on time.

The CEO of an organization

Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments to work together.Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years,thus providing customer value.This is an example of

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects

Figure 2-7 -Consider Figure 2 -7.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc.) .Before going ahead with this decision,several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes anticipated for the upcoming year,no one really can predict what will happen.The company's reputation would fall in which quadrant(s) of the SWOT analysis grid?

Data visualization

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place.The ultimate purpose of the firm's marketing program is to __________ this planning gap.

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Question marks are located in which quadrant of the BCG growth-share matrix?

In which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?

Core values refer to

Which two marketing strategies would be used if a firm were not willing to find new markets?

Netflix is a company that rents DVD movies and television programming either by mail or streaming over the Internet.It faces many competitors,but continues to grow both in the United States and abroad.Netflix now has around 47 million subscribers in the United States out of 82 million worldwide.Part of what has driven success in recent years is its original content,with shows like Orange is the New Black and House of Cards,popular programming that cannot be seen elsewhere.Its original content provides Netflix's

Figure 2-7 -Consider Figure 2 -7.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in a loss of power.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision,several factors had to be considered: (1) The firm has a great reputation with its flashlights and doesn't want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The need to rely on another company to supply the survival kits would fall in which quadrant(s) of the SWOT analysis grid?

SIRUM works to solve which societal problem?

Ben & Jerry's entrepreneurial approach led the company to successfully implement many highly creative organizational and marketing strategies.One example includes

Figure 2-5 -The image depicted in Figure 2-5 represents what strategic analysis technique?

Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its current fast-food businesses into new markets,such as China,Russia,and India.This type of expansion would be a __________ strategy.