Question 1

A campus service organization annually raises money through the sale of T-shirts.How could it use market segmentation to increase sales of the shirts?
 Be sure to include a definition of market segmentation in your answer.

Accepted Answer

Market segmentation involves aggregating...

Question 2

Market segmentation is a part of what step in the strategic marketing process?

Accepted Answer

A)   situation analysis
B)   market-product focus and goal setting
C)   marketing program
D)   implementation
E)   evaluationF) D) and E)
G) A) and E)

Question 3

The acronym SWOT,as in SWOT analysis,stands for

Accepted Answer

A)   strengths, weaknesses, opportunities, and tactics.
B)   strengths, weaknesses, options, and tactics.
C)   strengths, weaknesses, opportunities, and threats.
D)   simple, workable, optimal, and timely.
E)   state the problem, work out a strategy, organize your team, and take action.F) A) and E)
G) C) and D)

Question 4

Evergreen Air Center is the world's biggest parking lot for unwanted aircraft.Airlines pay a monthly fee from $750 to $5,000 to mothball their unneeded airplanes there.Its location is on 1,600 acres of Arizona desert near Tucson.The Southwest climate of dry,warm air serves as a cheap and effective airplane preservative against rust.Evergreen's location is

Accepted Answer

A)   a competency.
B)   a sustainable advantage.
C)   a competitive identity.
D)   a core benefit proposition.
E)   an innovative distinction.F) A) and C)
G) A) and E)

Question 5

An organization's foundation includes all of these except which?

Accepted Answer

A)   organizational culture
B)   business definition
C)   vision
D)   core values
E)   missionF) A) and B)
G) C) and E)

Question 6

Weight Watchers is a weight-management company with operations in about 30 countries.Consumers buy almost $5 billion of Weight Watchers-branded products each year,and every week approximately 1.3 million people attend Weight Watchers meetings.The company's brand recognition and meeting infrastructure are difficult for competitors to match,providing a

Accepted Answer

A)   viable mission.
B)   competitive advantage.
C)   tactical innovation.
D)   core benefit.
E)   sales orientation.F) None of the above
G) A) and B)

Question 7

The __________ element of the marketing mix includes features and packaging.

Accepted Answer

A)   product
B)   price
C)   promotion
D)   place
E)   peopleF) D) and E)
G) A) and E)

Question 8

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its

Accepted Answer

A)   mission statement.
B)   core value proposition.
C)   organizational culture.
D)   corporate philosophy.
E)   core benefit proposition.F) A) and B)
G) B) and E)

Question 9

A competitive advantage refers to

Accepted Answer

A)   the cluster of benefits that an organization promises customers to satisfy their needs.
B)   those characteristics of a product that make it superior to competitive substitutes.
C)   a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D)   actions taken by a firm with the sole intent of putting a competitor out of business.
E)   the added value given to a product beyond the functional benefits provided.F) A) and B)
G) A) and C)

Question 10

A business model

Accepted Answer

A)   is a road map for the marketing activities of an organization for a specified future time period.
B)   consists of the strategies an organization develops to provide value to the customers it serves.
C)   is a measure of the quantitative value or trend of a marketing activity or result.
D)   consists of the detailed day-to-day operational decisions for an organization.
E)   is the means by which organizational goals are to be measured and documented.F) B) and C)
G) C) and D)

Question 11

Cree markets LED (light-emitting diode) bulbs that replace the traditional incandescent bulb.A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours.Cree is an example of

Accepted Answer

A)   a cooperative.
B)   an industry.
C)   a nonprofit organization.
D)   a business firm.
E)   a government agency.F) A) and B)
G) C) and E)

Question 12

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a __________ strategy.

Accepted Answer

A)   product development
B)   market development
C)   market penetration
D)   diversification
E)   market saturationF) None of the above
G) C) and D)

Question 13

By understanding its core values,an organization can take steps to define its __________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Accepted Answer

A)   customer value proposition
B)   doctrine
C)   philosophy
D)   mission
E)   code of ethicsF) C) and D)
G) None of the above

Question 14

Explain the difference between competencies and competitive advantage in an organizational setting.

Accepted Answer

An organization's core competencies are ...

Question 15

Figure 2-11

-Based on the sales revenue data shown in Figure 2-11,as a marketing manager for Apple,you would most likely conclude that

Accepted Answer

A)   the planning gap is narrowing.
B)   the actual sales results (line B
E)   are on track with the new plan (line B
D)  .
C)   the actual sales results (lines AB and B
E)   are on track with the 2005 plan (line B
C)  .
D)   sales are increasing significantly since 2005 (line B
D)  .
E)   another new plan has been needed since 2005, since the planning gap (wedge DB
C)   is widening each year thereafter.F) B) and C)
G) A) and B)

Question 16

Figure 2-7 
-Quadrant C in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)   threat
B)   weakness
C)   strength
D)   opportunity
E)   market segmentF) A) and E)
G) B) and D)

Question 17

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Accepted Answer

A)   marketing department level.
B)   strategic business unit level.
C)   corporate level.
D)   functional level.
E)   board of directors level.F) B) and C)
G) B) and E)

Question 18

Figure 2-7 
-Quadrant D in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)   threat
B)   weakness
C)   strength
D)   opportunity
E)   market segmentF) A) and D)
G) A) and C)

Question 19

Which of the following statements regarding Ben & Jerry's is most accurate?

Accepted Answer

A)   Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
B)   Ben & Jerry's is a privately owned ice cream producer.
C)   Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D)   Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
E)   Ben & Jerry's has only been in business for 20 years and is already the industry leader in premium ice cream.F) B) and E)
G) B) and D)

Question 20

An organization's foundation includes which of the following?

Accepted Answer

A)   core values
B)   business definition
C)   goals
D)   strategic levels
E)   offeringsF) A) and C)
G) A) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its

Correct Answer
verified

Cree markets LED (light-emitting diode) bulbs that replace the traditional incandescent bulb.A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours.Cree is an example of

Correct Answer
verified

The acronym SWOT,as in SWOT analysis,stands for

Correct Answer
verified

By understanding its core values,an organization can take steps to define its __________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Correct Answer
verified

A business model

Correct Answer
verified

A competitive advantage refers to

Correct Answer
verified

Figure 2-7 -Quadrant D in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct Answer
verified

Market segmentation is a part of what step in the strategic marketing process?

Correct Answer
verified

The __________ element of the marketing mix includes features and packaging.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

A campus service organization annually raises money through the sale of T-shirts.How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct Answer
verified
Market segmentation involves aggregating...
View Answer

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a __________ strategy.

Correct Answer
verified

Figure 2-7 -Quadrant C in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

An organization's foundation includes all of these except which?

Correct Answer
verified

Which of the following statements regarding Ben & Jerry's is most accurate?

Correct Answer
verified

Figure 2-11 -Based on the sales revenue data shown in Figure 2-11,as a marketing manager for Apple,you would most likely conclude that

Correct Answer
verified

Explain the difference between competencies and competitive advantage in an organizational setting.

Correct Answer
verified
An organization's core competencies are ...
View Answer

An organization's foundation includes which of the following?

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its

Correct AnswerverifiedShow Answer

Cree markets LED (light-emitting diode) bulbs that replace the traditional incandescent bulb.A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours.Cree is an example of

Correct AnswerverifiedShow Answer

The acronym SWOT,as in SWOT analysis,stands for

Correct AnswerverifiedShow Answer

By understanding its core values,an organization can take steps to define its __________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Correct AnswerverifiedShow Answer

A business model

Correct AnswerverifiedShow Answer

A competitive advantage refers to

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant D in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct AnswerverifiedShow Answer

Market segmentation is a part of what step in the strategic marketing process?

Correct AnswerverifiedShow Answer

The __________ element of the marketing mix includes features and packaging.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A campus service organization annually raises money through the sale of T-shirts.How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct AnswerverifiedMarket segmentation involves aggregating...View AnswerShow Answer

During Super Bowl 50,Taco Bell unveiled its latest offering for the U.S.market,the "quesalupa," a hybrid of a quesadilla and a chalupa.Here,Taco Bell was using a __________ strategy.

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant C in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

An organization's foundation includes all of these except which?

Correct AnswerverifiedShow Answer

Which of the following statements regarding Ben & Jerry's is most accurate?

Correct AnswerverifiedShow Answer

Figure 2-11 -Based on the sales revenue data shown in Figure 2-11,as a marketing manager for Apple,you would most likely conclude that

Correct AnswerverifiedShow Answer

Explain the difference between competencies and competitive advantage in an organizational setting.

Correct AnswerverifiedAn organization's core competencies are ...View AnswerShow Answer

An organization's foundation includes which of the following?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Market segmentation involves aggregating...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An organization's core competencies are ...
View Answer

Correct Answer
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