Question 1

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Accepted Answer

A quality answer will provide at least t...

Question 2

Gross domestic product refers to

Accepted Answer

A)   the monetary value of all products and services produced by a single manufacturer during one year.
B)   the monetary value of all domestic exports of a nation during one year.
C)   the monetary value of all products and services produced in a country during one year.
D)   the monetary value of all domestic imports of a nation during one year.
E)   the difference between all domestic exports and imports for any nation during the course of one fiscal year.F) None of the above
G) B) and E)

Question 3

Values refer to

Accepted Answer

A)   personally or socially held core beliefs that are consistent within a given culture.
B)   the beliefs that dictate a person's behavior, which are often derived from a religious code of conduct.
C)   personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)   the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)   those personality traits regarding honesty and integrity that have been passed down from generation to generation.F) B) and C)
G) C) and D)

Question 4

Which of the following statements concerning currency exchange rates is most accurate?

Accepted Answer

A)   Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing.
B)   Fluctuations in exchange rates among the world's currencies occur, but multinational companies are insulated from the effects because of direct investment.
C)   Exchange rate fluctuations are relatively rare, but when they occur, their effects are minimal.
D)   Exchange rate fluctuations are now almost nonexistent due in great part to the stability of the euro.
E)   Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.F) All of the above
G) A) and D)

Question 5

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c...

Question 6

Direct exporting refers to

Accepted Answer

A)   offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)   contracting with a foreign firm to manufacture products according to certain specifications.
C)   a foreign country and a local firm investing together to create a local business.
D)   using additional parties when a firm sells its domestically produced goods in another country.
E)   a firm selling its domestically produced goods in a foreign country without intermediaries.F) B) and E)
G) A) and E)

Question 7

Five trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)   the emergence of a networked global marketspace.
B)   an increase in economic protectionism and a decline in free trade.
C)   a more aggressive attitude toward initiating international tariffs and quota systems.
D)   a sharp decline in economic espionage.
E)   a gradual dissolution of unpopular trade agreements.F) B) and E)
G) A) and E)

Question 8

U.S.appliance manufacturers find that different customs about shopping must be used to determine local product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom.Based on this,U.S.appliance manufacturers would more likely be successful if they used __________ marketing strategy.

Accepted Answer

A)   a global
B)   a multidomestic
C)   a transnational
D)   a meganational
E)   an internationalF) A) and C)
G) A) and B)

Question 9

The world's largest manufacturer of peppermint candy canes was located in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States) on the amount of sugar that can be brought into the nation.The business moved to Mexico because of __________ established by the U.S.government.

Accepted Answer

A)   a tariff
B)   a trade imbalance
C)   an excise tax
D)   a subsidy
E)   a quotaF) D) and E)
G) A) and B)

Question 10

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)   locution.
B)   heuristics.
C)   transliteration.
D)   back translation.
E)   cross-cultural paraphrasing.F) A) and B)
G) All of the above

Question 11

A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Accepted Answer

A)   licensing.
B)   a joint venture.
C)   direct exporting.
D)   contract assembly.
E)   dual adaptation.F) None of the above
G) B) and E)

Question 12

Since 1963,the guiding principle of Mary Kay,Inc.,has been based on

Accepted Answer

A)   the Consumer Bill of Rights.
B)   the Golden Rule.
C)   caveat emptor.
D)   the American Marketing Association Statement of Ethics.
E)   maximizing profits so long as the firm stays within the rules.F) B) and D)
G) A) and B)

Question 13

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.These taxes Japan levied are referred to as

Accepted Answer

A)   WTO taxes.
B)   quotas.
C)   tariffs.
D)   excise taxes.
E)   subsidies.F) A) and D)
G) All of the above

Question 14

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use __________,whereby you have someone translate your literature from American English into French,and then have a second fluent French speaker translate the French into American English.

Accepted Answer

A)   back talk
B)   back translation
C)   double talk
D)   double entendre
E)   double indemnityF) C) and D)
G) B) and D)

Question 15

Why has Amazon been aggressively pursuing the Indian market since 2013?

Accepted Answer

A)   U.S. sales had begun to decrease.
B)   Amazon believed it would be inexpensive to begin operations in India.
C)   There was no competition to speak of for Amazon's e-commerce channel in India.
D)   There were fewer restrictions in retailing in India.
E)   The India market offered significant growth potential.F) D) and E)
G) A) and D)

Question 16

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Accepted Answer

A)   17
B)   20
C)   28
D)   30
E)   37F) B) and E)
G) All of the above

Question 17

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Accepted Answer

A)   market synthesis
B)   international sociographic study
C)   anthropological examination
D)   cross-cultural analysis
E)   ethnocentrism assessmentF) A) and E)
G) A) and B)

Question 18

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except which?

Accepted Answer

A)   economics
B)   symbols
C)   values
D)   languages
E)   customsF) C) and D)
G) A) and B)

Question 19

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   contract manufacturing.
E)   outside branding.F) A) and B)
G) D) and E)

Question 20

Global consumers refers to

Accepted Answer

A)   all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)   customers within a nation who consider the entire world a single marketplace.
C)   consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)   consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E)   multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.F) B) and E)
G) B) and D)

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct Answer
verified

Correct Answer
verified

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

Which of the following statements concerning currency exchange rates is most accurate?

Correct Answer
verified

A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct Answer
verified

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Correct Answer
verified
A quality answer will provide at least t...
View Answer

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Correct Answer
verified

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Correct Answer
verified

Direct exporting refers to

Correct Answer
verified

Correct Answer
verified

Why has Amazon been aggressively pursuing the Indian market since 2013?

Correct Answer
verified

Global consumers refers to

Correct Answer
verified

Values refer to

Correct Answer
verified

Gross domestic product refers to

Correct Answer
verified

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except which?

Correct Answer
verified

Since 1963,the guiding principle of Mary Kay,Inc.,has been based on

Correct Answer
verified

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.These taxes Japan levied are referred to as

Correct Answer
verified

Five trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct AnswerverifiedEconomic infrastructure is a country's c...View AnswerShow Answer

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements concerning currency exchange rates is most accurate?

Correct AnswerverifiedShow Answer

A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct AnswerverifiedShow Answer

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Correct AnswerverifiedA quality answer will provide at least t...View AnswerShow Answer

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Correct AnswerverifiedShow Answer

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Correct AnswerverifiedShow Answer

Direct exporting refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Why has Amazon been aggressively pursuing the Indian market since 2013?

Correct AnswerverifiedShow Answer

Global consumers refers to

Correct AnswerverifiedShow Answer

Values refer to

Correct AnswerverifiedShow Answer

Gross domestic product refers to

Correct AnswerverifiedShow Answer

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except which?

Correct AnswerverifiedShow Answer

Since 1963,the guiding principle of Mary Kay,Inc.,has been based on

Correct AnswerverifiedShow Answer

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.These taxes Japan levied are referred to as

Correct AnswerverifiedShow Answer

Five trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A quality answer will provide at least t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified