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Exam 15: Marketing and Strategic Planning

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Question 21

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A strategic business unit markets a set of:

A) unrelated products to a clearly defined group of customers.
B) related products to everyone.
C) related products to a clearly defined group of customers.
D) unrelated products solely to government agencies.

E) None of the above
F) B) and D)

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Question 22

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In a marketing dashboard, a _____ is a measure of the quantitative value or trend of a marketing activity or result.

A) marketing scale
B) graphical axis
C) business value
D) marketing metric

E) A) and C)
F) A) and B)

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Question 23

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Describe the quadrants of the BCG matrix.

In understanding "where are we now", businesses must identify customers, competencies and competitors.Explain this concept using an example.

Profit is the primary goal of all organizations.

The key steps of planning, implementation, and evaluation are part of _____.

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

Which element of the marketing program was considered when the company's owner decided to add mixes that are low in fat and sugar?

_____ have a dominant share of a slow-growth market and provide cash to pay large amounts of company overhead and to invest in other SBUs.

Game Zoner, a manufacturer of toys, introduced and rushed to market a new gaming console to counter the other existing players in the market.But soon, complaints about incorrect programming of the console started pouring in.In which phase of the strategic marketing process did Game Zoner's strategy fail?

How could Fresh'n'Healthy Mornings engage in a product development strategy?

To make decisions regarding market allocations, the chief marketing officer of Kallery's LLC wants to see the effect of the company's new radio advertising campaign on the brand's sales.For this, the executive must use a marketing dashboard.

How could Fresh'n'Healthy Mornings engage in a market penetration strategy?

Describe the composition of the three levels within organizations.

Since last year, the market for Rolls has been decreasing.People are increasingly becoming interested in using digital cameras.Due to limited sales, Photoperfect has stopped production of Rolls.Since Rolls no longer generates sufficient cash to sustain its own production, the BCG portfolio would classify it as a _____.

What element of the marketing program was considered when the owner of Cakesandbakes decided initially to market the cake mixes in a limited number of organic food stores?

At the corporate level, strategic direction becomes very specific and focused.

The market area is the measure of the quantitative value or trend of a marketing activity or result.

At its _____ level, each of Jazzers Inc.'s business units has specialized activities including marketing, finance, manufacturing, and research and development.

Jazzers Inc.is a large corporation with multiple business units, including garment and toy factories.At its functional level, marketing may be called on to implement an advertising campaign.