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A disruptive innovation appeals to less demanding customers who are seeking more convenient,less expensive solutions.

A) True
B) False

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Corporate ventures that use real options logic in decision making tend to keep total investment low in order to minimize the downside risk of a project.

A) True
B) False

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Radical innovations are evolutionary applications of novel ideas within existing paradigms.

A) True
B) False

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Which of the following is not a dilemma faced by corporations trying to manage the innovation process?


A) launching incremental rather than preemptive innovations
B) emphasizing marketing over management innovations
C) preferring experience over initiative
D) choosing internal rather than external staffing

E) A) and B)
F) B) and C)

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The benefits gained by firms that are the first to enter new markets,establish brand identity,and/or adopt new technologies are known as


A) competitive aggressiveness.
B) technological capabilities.
C) first mover advantages.
D) breakthrough innovations.

E) B) and C)
F) A) and D)

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Which of the following dimensions of entrepreneurial orientation is described as a forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities?


A) proactiveness
B) risk taking
C) autonomy
D) competitive aggressiveness

E) B) and C)
F) A) and B)

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Firms using a focused approach to corporate entrepreneurship typically separate corporate venturing activities from ongoing operations of the firm.

A) True
B) False

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Strategic reasons for undertaking a corporate venture do not include


A) entering into new markets.
B) expanding capabilities by acquiring new knowledge.
C) building the base of corporation resources.
D) reducing stakeholder commitment.

E) A) and B)
F) A) and C)

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Radical innovations


A) often result in quick profits.
B) often represent technological breakthroughs.
C) usually apply simultaneously to products and processes.
D) usually cannot be patented.

E) B) and D)
F) A) and B)

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According to the text,_____________,which support fledgling startups are often used to pursue specific entrepreneurial ventures developed by _____________.


A) collaboration partners; strategic partners
B) business incubators; new venture groups
C) product champions; corporate venture capitalists
D) lower-level managers; upper-level managers

E) B) and D)
F) All of the above

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Creative intelligence involves the ability to see patterns in data,integrating data,and making insights.Which of the following are the four patterns of action managers should take in order to develop more creative and higher potential innovations?


A) observing, experimenting, cataloging, and networking
B) questioning, observing, integrating, and networking
C) questioning, observing, experimenting, and networking
D) observing, experimenting, cataloging, and integrating

E) C) and D)
F) None of the above

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Agency theory suggests that as managerial and ___________ interests ___________,managers will follow the path of their own self-interest.


A) employee; coordinate
B) shareholder; expand
C) stakeholder; increase
D) owner; diverge

E) C) and D)
F) A) and D)

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Companies such as Zimbra,Inc.and Best Practices LLC enhanced their entrepreneurial positions by using competitive aggressiveness techniques such as entering the marketplace with drastically lower prices and by copying successful business models.

A) True
B) False

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Financial risk taking involves the risk an executive assumes in taking a stand in favor of a strategic course of action.

A) True
B) False

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According to Peter Drucker,successful entrepreneurs typically are risk takers.

A) True
B) False

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In the 1990s,DuPont used its knowledge of plastics to develop biodegradable plastic products.This is an example of


A) focusing on process rather than product innovation.
B) defining its innovation efforts within the context of its strategic envelope.
C) radical innovation.
D) public relations, since plastics are not biodegradable.

E) A) and B)
F) A) and C)

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Whereas ______________ are willing to violate procedures and operate outside normal channels,______________ gather hard data and develop a strong case for why a project should be killed.


A) senior managers; entrepreneurial leaders
B) strategic managers; financial managers
C) exit champions; product champions
D) product champions; exit champions

E) B) and C)
F) B) and D)

Correct Answer

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Business risk taking refers to the risk associated with entering untested markets or committing to unproven technologies.

A) True
B) False

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For innovation team members to work enthusiastically on innovation projects,it is important to separate the performance of individual team members from the performance of the innovation itself.

A) True
B) False

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Which of the following is not characteristic of a disruptive innovation?


A) It is usually more sophisticated technologically.
B) It appeals to less demanding customers.
C) It is typically a less expensive solution for meeting a need.
D) It usually takes root in a new market or the low-end of an existing market.

E) A) and B)
F) A) and C)

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