Question 1

For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product with Tony in competitive situations. Recently, in response to declining sales of Frosted Flakes, the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes, too. Kellogg's is attempting to

Accepted Answer

A)  develop a perceptual map for Frosted Flakes.
B)  reposition Frosted Flakes.
C)  complete the Frosted Flakes product life cycle.
D)  introduce a new product line extension for Frosted Flakes.
E)  position Frosted Flakes.F) A) and B)
G) A) and C)

Question 2

Changes in the product characteristically take place in the __________ stage of the product life cycle.

Accepted Answer

A)  introduction
B)  maturity
C)  decline
D)  harvest
E)  growthF) None of the above
G) A) and D)

Question 3

There are four stages of the product life cycle. What does the third stage of the product life cycle represent?

Accepted Answer

A)  introduction
B)  maturity
C)  growth
D)  accelerated development
E)  declineF) B) and C)
G) A) and B)

Question 4

If Procter & Gamble (P&G)  were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti-Perspirant & Deodorant, P&G would be engaged in

Accepted Answer

A)  a BOGO deal.
B)  product modification.
C)  product bundling.
D)  product repositioning.
E)  product differentiation.F) A) and E)
G) A) and D)

Question 5

Which of the following is an example of a product in the decline stage of the product life cycle?

Accepted Answer

A)  analog TVs
B)  smartphones
C)  3D HDTVs
D)  soft drinks
E)  tablet devicesF) D) and E)
G) B) and E)

Question 6

The Make a Wish Foundation brand name is especially effective because it

Accepted Answer

A)  is easy to spell and pronounce.
B)  is not easily imitated.
C)  suggests the service's benefits.
D)  demands a hint of moral obligation.
E)  is devoid of emotion.F) B) and C)
G) A) and E)

Question 7

A full warranty

Accepted Answer

A)  provides a written statement of manufacturer liability.
B)  states the bounds of coverage and, more important, areas of noncoverage.
C)  has no limits of noncoverage.
D)  assigns responsibility for product deficiencies to the manufacturer.
E)  assigns responsibility for product deficiencies on misuse to the consumer.F) C) and D)
G) A) and B)

Question 8

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

A)  gave the products a more interesting brand personality
B)  created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
C)  engaged in a co-branding effort with Blue Bell ice cream
D)  complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E)  created a patented resealable opening in the bag for easy access and to maintain freshnessF) A) and C)
G) C) and E)

Question 9

A product life cycle that results from products that are easily imitated by competitors, whose benefits are readily understood by consumers, and for which the appropriate marketing strategy is to broaden distribution quickly is typical for __________ products.

Accepted Answer

A)  high-learning
B)  fashion
C)  fad
D)  low-learning
E)  generalizedF) A) and D)
G) A) and C)

Question 10

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

Accepted Answer

A)  The name was not distinctive nor memorable.
B)  The name did not fit the company image.
C)  The name had too many legal restrictions.
D)  The name was too confusing with both capital and lowercase letters.
E)  The name failed to suggest the product benefits.F) A) and D)
G) B) and E)

Exam 11: Managing Successful Products Services and Brands

A full warranty

Correct Answer
verified

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

Correct Answer
verified

The Make a Wish Foundation brand name is especially effective because it

Correct Answer
verified

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

Correct Answer
verified

Changes in the product characteristically take place in the __________ stage of the product life cycle.

Correct Answer
verified

Which of the following is an example of a product in the decline stage of the product life cycle?

Correct Answer
verified

There are four stages of the product life cycle. What does the third stage of the product life cycle represent?

Correct Answer
verified

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti-Perspirant & Deodorant, P&G would be engaged in

Correct Answer
verified

A product life cycle that results from products that are easily imitated by competitors, whose benefits are readily understood by consumers, and for which the appropriate marketing strategy is to broaden distribution quickly is typical for __________ products.

Correct Answer
verified

Correct Answer
verified

Exam 11: Managing Successful Products Services and Brands

A full warranty

Correct AnswerverifiedShow Answer

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

Correct AnswerverifiedShow Answer

The Make a Wish Foundation brand name is especially effective because it

Correct AnswerverifiedShow Answer

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

Correct AnswerverifiedShow Answer

Changes in the product characteristically take place in the __________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

Which of the following is an example of a product in the decline stage of the product life cycle?

Correct AnswerverifiedShow Answer

There are four stages of the product life cycle. What does the third stage of the product life cycle represent?

Correct AnswerverifiedShow Answer

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti-Perspirant & Deodorant, P&G would be engaged in

Correct AnswerverifiedShow Answer

A product life cycle that results from products that are easily imitated by competitors, whose benefits are readily understood by consumers, and for which the appropriate marketing strategy is to broaden distribution quickly is typical for __________ products.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified