Question 1

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Accepted Answer

A)  horizontal integration.
B)  forward integration.
C)  parallel integration.
D)  lateral integration.
E)  backward integration.F) A) and E)
G) A) and D)

Question 2

Total logistics cost refers to

Accepted Answer

A)  the design, installation, and maintenance of in-store displays, cabinets, and freestanding promotional materials for retail outlets.
B)  expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C)  expenditures associated with the clerical or bookkeeping side of the procurement process, which include purchase, design, and maintenance of the EDI system.
D)  expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E)  expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.F) B) and D)
G) A) and D)

Question 3

All of the following are buyer requirements for choosing a marketing channel except

Accepted Answer

A)  pre- or postsale services.
B)  convenience.
C)  variety.
D)  profitability.
E)  information.F) A) and E)
G) A) and D)

Question 4

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Accepted Answer

A)  intensive distribution.
B)  extensive distribution.
C)  selective distribution.
D)  exclusive distribution.
E)  concentrated distribution.F) B) and C)
G) C) and D)

Question 5

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptabilityF) B) and D)
G) C) and E)

Question 6

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Accepted Answer

A)  just-in-time (JIT)  delivery.
B)  intermodal distribution.
C)  immediate response system (ERS) .
D)  piggy-backing.
E)  cross-docking.F) None of the above
G) All of the above

Question 7

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  form
E)  transactionalF) B) and C)
G) C) and E)

Question 8

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains use common platforms and common components across several products.
B)  Efficient supply chains rely on large geographically dispersed inventory warehouses.
C)  Efficient supply chains traditionally use expensive, but faster, modes of transportation.
D)  Efficient supply chains may utilize cross-docking.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) None of the above
G) A) and B)

Question 9

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product. Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)  Aspen dental services
B)  Toyota automobiles
C)  Leslie pool supplies
D)  Jaipur rugs made in India
E)  Hershey's candy barsF) A) and C)
G) B) and E)

Question 10

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Accepted Answer

A)  indirect channel
B)  strategic channel alliance
C)  consumer channel
D)  dual distributive channel
E)  direct channelF) A) and E)
G) A) and C)

Question 11

Supply chain refers to

Accepted Answer

A)  the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) B) and D)
G) A) and D)

Question 12

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptabilityF) B) and E)
G) A) and B)

Question 13

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in __________ global marketplace.

Accepted Answer

A)  a stagnant
B)  a dynamic
C)  an inert
D)  a transparent
E)  a diverseF) B) and D)
G) C) and D)

Question 14

Walmart made a conscious decision to use __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)  an integrated
B)  a responsive
C)  a harmonized
D)  an efficient
E)  a multitieredF) A) and E)
G) A) and D)

Question 15

Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, fever, and general pain. Both manufacturers seek distribution of their products through pharmacies such as Walgreens and CVS. These companies seek channels and intermediaries that will satisfy a buyer's desire for

Accepted Answer

A)  variety.
B)  information.
C)  pre-or postsale service.
D)  convenience.
E)  adaptability.F) C) and E)
G) B) and D)

Question 16

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B)  Corporate vertical marketing systems can use forward integration or backward integration but not both.
C)  Corporate vertical marketing systems increase distribution costs.
D)  Corporate vertical marketing systems result in increased capital investments and fixed costs.
E)  Corporate vertical marketing systems are only effective with low-end consumer products.F) B) and C)
G) C) and D)

Question 17

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Accepted Answer

A)  the retail outlets are regionally located.
B)  the cost of maintaining inventory is low.
C)  there is little if any seasonal demand.
D)  the risk lies solely with the manufacturer.
E)  the retailer is large and can buy in large quantities from a producer.F) A) and B)
G) B) and D)

Question 18

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B)  Corporate vertical marketing systems increase distribution costs.
C)  Corporate vertical marketing systems increase investment but decrease fixed costs.
D)  Corporate vertical marketing systems are only effective with low-end consumer products.
E)  Corporate vertical marketing systems offer more control over supply sources or resale of products.F) B) and D)
G) A) and E)

Question 19

A(n)  __________ is any intermediary between a manufacturer and end-user markets.

Accepted Answer

A)  agent
B)  wholesaler
C)  retailer
D)  middleman
E)  brokerF) None of the above
G) A) and B)

Question 20

Two students, Nick and Sean, were studying for an upcoming exam in their introduction to marketing course. While studying the chapter on marketing channels and wholesalers, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Sean said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Sean's statement refers to

Accepted Answer

A)  channel intermediary development.
B)  the relationships between channel intermediaries themselves.
C)  the value created by channel intermediaries.
D)  channel intermediary promotional efforts.
E)  an inaccurate statement by Lee; Nick was correct.F) B) and D)
G) B) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Correct Answer
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When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Correct Answer
verified

Correct Answer
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Total logistics cost refers to

Correct Answer
verified

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct Answer
verified

A(n) __________ is any intermediary between a manufacturer and end-user markets.

Correct Answer
verified

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct Answer
verified

All of the following are buyer requirements for choosing a marketing channel except

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Correct Answer
verified

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Correct Answer
verified

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct Answer
verified

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in __________ global marketplace.

Correct Answer
verified

Walmart made a conscious decision to use __________ supply chain in order to best meet the needs of its consumers.

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Supply chain refers to

Correct Answer
verified

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product. Which of the following products would most likely be marketed using this kind of channel?

Correct Answer
verified

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Total logistics cost refers to

Correct AnswerverifiedShow Answer

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct AnswerverifiedShow Answer

A(n) __________ is any intermediary between a manufacturer and end-user markets.

Correct AnswerverifiedShow Answer

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

All of the following are buyer requirements for choosing a marketing channel except

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Correct AnswerverifiedShow Answer

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

Correct AnswerverifiedShow Answer

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct AnswerverifiedShow Answer

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in __________ global marketplace.

Correct AnswerverifiedShow Answer

Walmart made a conscious decision to use __________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Supply chain refers to

Correct AnswerverifiedShow Answer

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product. Which of the following products would most likely be marketed using this kind of channel?

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

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