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Which of the following represents market basket analysis?


A) Analyzes website information
B) Analyzes checkout scanner information
C) Detects customers' buying behavior
D) All of these

E) All of the above
F) A) and D)

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Which company uses statistical analysis to automatically detect potential issues,provide quick and easy access to reports,and perform multidimensional analysis on all warranty information?


A) Burlington Northern and Santa Fe Railroad
B) BostonCoach
C) Verizon Communications
D) Whirlpool

E) A) and D)
F) A) and B)

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__________ analysis performs such functions as information correlations,distributions,calculations,and variance analysis.

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What is analysis latency?


A) The time duration to make data ready for analysis and loading the data into the database
B) The time from which data are made available to the time when analysis is complete
C) The time it takes a human to comprehend the analytic result and determine an appropriate action
D) None of these

E) All of the above
F) None of the above

Correct Answer

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Market __________ analysis analyzes such items as websites and checkout scanner information to detect customers' buying behavior and predicts future behavior by identifying affinities among customers' choices of products and services.

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What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?


A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent

E) B) and C)
F) A) and D)

Correct Answer

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Explain the organization-wide benefits of BI.

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Richard Hackathorn of Bolder Technologie...

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What is decision latency?


A) The time duration to make data ready for analysis and loading the data into the database
B) The time from which data are made available to the time when analysis is complete
C) The time it takes a human to comprehend the analytic result and determine an appropriate action
D) None of these

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following is a business benefit of BI?


A) Single point of access to information for managers only
B) BI available to financial organizational departments only
C) Up-to-the minute information for everyone
D) All of these

E) None of the above
F) A) and B)

Correct Answer

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Which type of BI achieves long-term organizational goals?


A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of these

E) C) and D)
F) A) and B)

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Describe the four categories of BI business benefits.

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A practical way of breaking down these n...

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Which type of BI benefits are the results of discoveries made by creative users?


A) Quantifiable benefits
B) Indirectly quantifiable benefits
C) Unpredictable benefits
D) Intangible benefits

E) A) and D)
F) All of the above

Correct Answer

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