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Primary value chain activities that involve the effective layout of receiving dock operations (inbound logistics) and support value chain activities that include expertise in process engineering (technology development) characterize what generic strategy?


A) differentiation
B) differentiation focus
C) overall cost leadership
D) stuck-in-the-middle

E) None of the above
F) A) and D)

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Which of these statements regarding the industry life cycle is correct?


A) Part of the power of the market life cycle is its ability to serve as a short-run forecasting device.
B) Trends suggested by the market life cycle model are generally not reversible or repeatable.
C) It points out the need to maintain a differentiation advantage and a low cost advantage simultaneously.
D) It has important implications for company generic strategies, functional areas, value-creating activities, and overall objectives.

E) A) and B)
F) A) and C)

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Explain how a cost leadership strategy permits a firm to address the five forces in its competitive environment so that it can enjoy higher-than-normal profits.

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A cost leadership strategy allows a firm...

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A firm can achieve differentiation through all of the following means EXCEPT ________.


A) improving brand image
B) better customer service
C) adding additional product features
D) offering lower prices to frequent customers

E) B) and C)
F) A) and D)

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Most analysts agree that use of the Internet will lower transaction costs.

A) True
B) False

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Discuss how a competitive advantage can be attained through differentiation using the value chain concept.

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A competitive advantage can be attained ...

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If a firm has a successful differentiation strategy,it is necessary to attain parity on cost.

A) True
B) False

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As markets mature,competition on the basis of differentiation is preferable to price competition.

A) True
B) False

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In the __________ stage of the industry life cycle,there are few segments,the emphasis on process design is low,and the major functional areas of concern are general management and finance.


A) introduction
B) growth
C) decline
D) maturity

E) None of the above
F) A) and D)

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Explain what factors determine the sustainability of company competitive advantage and provide an example of this in action.

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The sustainability of a company's compet...

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Atlas Door created competitive advantage by reducing the time to receive and process and order and through installing a just in time logistics operation.Which of the following is not a reason for their favorable position relative to the five forces of industry competition?


A) It exerted power over its customers.
B) It created high entry barriers for new entrants.
C) The integration of many value-chain activities in the firm provided causal ambiguity and path dependency.
D) The product was easily imitable.

E) B) and C)
F) A) and D)

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Piecemeal productivity improvements during a turnaround typically do NOT involve _______.


A) business process reengineering
B) increased capacity utilization
C) expansion of company product market scope
D) benchmarking

E) A) and B)
F) A) and C)

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Support value chain activities that involve excellent applications engineering support (technology development) and facilities that promote a positive firm image (firm infrastructure) characterize what generic strategy?


A) overall cost leadership
B) differentiation
C) differentiation focus
D) stuck-in-the middle

E) None of the above
F) C) and D)

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A firm following a focus strategy must focus on _____________.


A) governmental regulations
B) the rising cost of inputs
C) a market segment or group of segments
D) avoiding entering international markets

E) A) and D)
F) None of the above

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Research shows that which of the following is not a strategy used by firms engaged in successful turnarounds?


A) asset and cost surgery
B) global expansion
C) selective product and market pruning
D) piecemeal productivity improvements

E) A) and B)
F) A) and C)

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Incumbent firms that thought a niche market was too small to enter in the past may use Internet technologies to enter that segment with focusers.

A) True
B) False

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Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?


A) Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
B) Firms that underestimate the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
C) Firms that target too large a market that causes unit costs to increase.
D) Firms that miscalculate sources of revenue and profit pools in the company industry.

E) All of the above
F) None of the above

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The French automobile maker,Renault,attains competitive advantage by revamping cars to be more cost efficient.

A) True
B) False

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The three generic strategies that Michael Porter believes a firm can use to overcome the five forces and achieve competitive advantage include overall price leadership.

A) True
B) False

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The experience curve concept suggests that production costs tend to decrease as production increases.

A) True
B) False

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