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Which group of stakeholders' primary interests include exceptional customer service, high-quality products, and ethical dealings?


A) Partners/Suppliers
B) Shareholders/Investors
C) Community
D) Customers

E) A) and B)
F) A) and C)

Correct Answer

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Which group of stakeholders' primary interests include fair compensation, job security, and ethical conduct/treatment?


A) Employees
B) Shareholders/Investors
C) Community
D) Customers

E) None of the above
F) B) and C)

Correct Answer

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FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online.

A) True
B) False

Correct Answer

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Which group of stakeholders' primary interests include adhering to regulations/laws, increasing employment, and ethical taxation reporting?


A) Partners/Suppliers
B) Shareholders/Investors
C) Community
D) Government

E) C) and D)
F) A) and D)

Correct Answer

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The banking industry has implemented several competitive advantages including ATM's, online bill pay services, and electronic statements.Of course, these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These were all examples of ___________ competitive advantages.


A) Acquiring new technology products and services
B) Hiring new employees
C) Reducing expenses
D) Gaining invaluable feedback from customers

E) C) and D)
F) B) and D)

Correct Answer

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Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?


A) Target high value-adding activities to further enhance their value.
B) Target low value-adding activities to increase their value.
C) Perform some combination of the two.
D) All of these.

E) B) and C)
F) All of the above

Correct Answer

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