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Which of the following demonstrates potential issues with Business 2.0 and information vandalism?


A) Open source allows anyone to be able to edit,damage,or destroy content
B) Copyright protection
C) Decreases in employee productivity
D) Decreases in process productivity

E) A) and B)
F) A) and C)

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When evaluating the business value of disintermediation the more ____________ that are cut from the distribution chain,the lower the product price.


A) Technology
B) Customers
C) Data stream
D) Intermediaries

E) A) and C)
F) A) and B)

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User-contributed content (or user-generated content)is created and updated by many users for many users.

A) True
B) False

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____________ editors are WYSIWYG.

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__________ single-handedly increased the speed of business through the exchange of digital messages over the Internet.

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Information __________ refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information.

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The Internet marketplace is free of most forms of traditional sales tax.

A) True
B) False

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Which company is expecting to gain the majority of its returns on existing investments?


A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

E) A) and B)
F) None of the above

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Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?


A) The physical separation of buyer and seller
B) Adhering to taxation rules
C) Identifying limited market segments
D) All of the above

E) All of the above
F) None of the above

Correct Answer

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What occurs when a system updates information at the same rate it receives the information?


A) Collective intelligence system
B) Collaboration system
C) Real-time communication
D) Knowledge management system

E) A) and B)
F) A) and C)

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The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers,partners,and stakeholders.


A) Sustaining technology
B) Existing investments
C) Collective intelligence
D) Disruptive technology

E) All of the above
F) None of the above

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One of the most popular forms of user-generated content is a __________ system where buyers post feedback on sellers.

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Reputation...

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Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.


A) Consumer trust
B) Consumer testimonials
C) Consumer segmentation
D) Market segmentation

E) A) and D)
F) All of the above

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The main challenge to ebusiness is the lack of growth in some sectors due to product or service __________.

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Limitation...

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What is the ability of an organization to tailor its products or services to the customers' specifications?


A) Personalization
B) Long tail
C) Mass customization
D) Information reach

E) A) and B)
F) B) and C)

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URLs use domain names to identify particular websites.

A) True
B) False

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Which of the following is not a reason for the explosive growth of the WWW?


A) Basic Web pages are easy to create and extremely flexible
B) The microcomputer revolution made it possible for an average person to own a computer
C) Digital Darwinism
D) The speed,convenience,and low cost of email

E) B) and D)
F) All of the above

Correct Answer

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What generates revenue each time a website visitor is converted to a customer?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of the above

E) All of the above
F) None of the above

Correct Answer

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Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.


A) IMing
B) Web browsing
C) Email
D) Podcasting

E) A) and B)
F) B) and C)

Correct Answer

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__________ knowledge is the knowledge contained in people's heads.

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