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In the general environment, which of the following is not a demographic trend?


A) aging population
B) greater disparities in income levels
C) more women in the workforce
D) changes in ethnic composition

E) A) and D)
F) None of the above

Correct Answer

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In most industries, new entrants will not be a threat because the Internet lowers entry barriers.

A) True
B) False

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False

Research shows that many immigrants to the United States are prodigious job creators. This supports legislative battles to increase the number of H-1B visas for foreign workers.

A) True
B) False

Correct Answer

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In the value net analysis, complementors are


A) firms that produce substitute products.
B) firms that produce products that have a positive impact on company product value.
C) customers who compliment the company for their good products and services.
D) firms that supply critical inputs to a company.

E) A) and C)
F) All of the above

Correct Answer

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The SWOT analysis framework leads to a conceptually simple approach to identifying the important factors that constrain strategic choices without sacrificing analytical rigor.

A) True
B) False

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True

The bargaining power of suppliers increases as


A) threat of forward integration by suppliers increases.
B) importance of buyers to supplier group increases.
C) switching costs for buyers decrease.
D) more suppliers enter the market.

E) B) and C)
F) None of the above

Correct Answer

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The impact of a demographic trend varies across industries.

A) True
B) False

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Reintermediation is responsible for an overall reduction in business opportunities.

A) True
B) False

Correct Answer

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Scenario analysis draws on a range of disciplines and interests. It is a more _______ approach to forecasting.


A) basic
B) fundamental
C) in-depth
D) superficial

E) A) and D)
F) A) and C)

Correct Answer

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How do infomediaries and consumer information websites increase the intensity of competitive rivalry?


A) by shifting customers away from issues of price
B) by consolidating the marketing message that consumers use to make a purchase decision
C) by making competitors in cyberspace seem less equally balanced
D) by highlighting unique selling advantages of a firm

E) A) and B)
F) A) and C)

Correct Answer

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In the general environment, many relationships exist among the various elements. General environmental trends can have positive and negative impacts on various industries. For example, the aging population might have a ______ impact on the health care industry and a ______ impact on the baby product industry. These are called _____________ impacts.


A) negative; positive; demographic
B) positive; negative; technological
C) negative; positive; sociocultural
D) positive; negative; demographic

E) A) and D)
F) B) and D)

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B

An industry is composed of a set of firms that produce similar products or services, sell to similar customers, and use similar methods of production.

A) True
B) False

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The power of a buyer group is increased if the buyer group has less concentration than the supplier group.

A) True
B) False

Correct Answer

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The more attractive the price/performance ratio of substitute products, the tighter it constrains the ability of an industry to charge high prices.

A) True
B) False

Correct Answer

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Switching costs for an end user are likely to be much higher because of the Internet.

A) True
B) False

Correct Answer

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In the SWOT framework, Opportunities and Threats are environmental conditions internal to the firm.

A) True
B) False

Correct Answer

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The value net is a game-theoretic approach that


A) extends the value chain analysis.
B) uses network analysis to understand the relationships among different companies.
C) helps us to understand the evolution of the five forces over time.
D) is a way to analyze how the interactions of all the players in a game affect the firm.

E) B) and D)
F) All of the above

Correct Answer

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The five-forces model helps to determine both the nature of competition in an industry and the profit potential for the industry. E. Porter describes the competitive environment in terms of five basic competitive forces that affect the ability of a firm to compete in a given market. Together, they determine the profit potential for a particular industry.

A) True
B) False

Correct Answer

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An automobile manufacturer acquires a rental car company. This is an example of


A) backward integration.
B) forward integration.
C) economies of scale.
D) product differentiation.

E) C) and D)
F) All of the above

Correct Answer

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Strategic groups are clusters of firms that share __________ strategies.


A) differing
B) the same
C) similar
D) new

E) C) and D)
F) None of the above

Correct Answer

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