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Amazon Prime is credited for helping to increase the Amazon stock price by nearly 300 percent from 2008 to 2010. This competitive advantage is known as


A) causal ambiguity.
B) product rarity.
C) service validity.
D) substitutability.

E) None of the above
F) B) and D)

Correct Answer

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The ability of a firm to do well from an innovation and learning perspective is most dependent on its tangible assets.

A) True
B) False

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Managers should focus their attention on interrelationships among value-chain activities within the firm, not on relationships among activities within the firm and other organizations (such as suppliers and customers).

A) True
B) False

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Financial analysis provides an accurate way to assess the relative strengths of firms and can be used as a complete guide to study companies.

A) True
B) False

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A meaningful ratio analysis need only include how ratios change over time.

A) True
B) False

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The balanced scorecard enables managers to consider their business from all of the following perspectives except


A) customer perspective.
B) internal perspective.
C) innovation and learning perspective.
D) ethical perspective.

E) A) and B)
F) None of the above

Correct Answer

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The balanced scorecard provides top managers with a __________ view of the business.


A) detailed and complex
B) simple and routine
C) fast but comprehensive
D) long-term financial

E) A) and B)
F) A) and C)

Correct Answer

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate. Which is not one of these factors?


A) employee bargaining power
B) employee replacement cost
C) employee exit costs
D) competitor bargaining power

E) A) and C)
F) B) and C)

Correct Answer

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Patents, copyrights, and trademarks are intangible resources.

A) True
B) False

Correct Answer

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The balanced scorecard, developed by Kaplan and Norton, helps to integrate


A) financial analysis and the reputation of a firm.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

E) None of the above
F) A) and B)

Correct Answer

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To survive and prosper, managers must not make frequent changes to existing products and services, because it will confuse the customer.

A) True
B) False

Correct Answer

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When evaluating the financial performance of a firm, it is important to compare the results with industry norms.

A) True
B) False

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Tangible resources are assets that are relatively easy to identify such as financial and physical assets.

A) True
B) False

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Making comparisons between a firm and its most direct rivals is useful because firms within the same strategic industry group have _______ strategies.


A) different
B) the same
C) similar
D) relative

E) C) and D)
F) B) and D)

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Comparing your firm with all other firms in your industry assesses _________ performance.


A) excessive
B) consistent
C) relative
D) non-comparable

E) C) and D)
F) All of the above

Correct Answer

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Leverage ratios provide measures of the capacity of a firm to meet its long-term financial obligations.

A) True
B) False

Correct Answer

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Company __________, no matter how unique or impressive, may not enable it to achieve a competitive advantage in the marketplace.


A) strengths and opportunities
B) strengths and threats
C) opportunities
D) strengths and capabilities

E) A) and C)
F) A) and B)

Correct Answer

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___________ is/are associated with collecting, storing, and distributing the product or service to buyers. They consist of warehousing, material handling, delivery operation, order processing, and scheduling.


A) Services
B) Inbound logistics
C) Outbound logistics
D) Operations

E) B) and D)
F) None of the above

Correct Answer

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The ability to hire, motivate, and retain human capital is an example of ________ capabilities in the resource-based view of the firm.


A) tangible
B) organizational
C) management
D) design

E) None of the above
F) B) and C)

Correct Answer

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Technip has developed intelligent pipes that can monitor and regulate the temperature throughout an oil pipeline. This is an example of a procurement support activity in the value chain.

A) True
B) False

Correct Answer

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