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What was the original term for a company operating on the Internet?


A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

E) A) and C)
F) None of the above

Correct Answer

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Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

A) True
B) False

Correct Answer

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Which of the following is an example of a sustaining technology?


A) Porsche's faster car
B) Intel's low-end microprocessor
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these choices

E) None of the above
F) A) and B)

Correct Answer

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What allows user to access the WWW?


A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business

E) All of the above
F) A) and C)

Correct Answer

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Knowledge can be a real competitive advantage for an organization.The most common form of collective intelligence found inside the organization is knowledge management (KM),which involves capturing,classifying,evaluating,retrieving,and sharing information assets in a way that provides context for effective decisions and actions.

A) True
B) False

Correct Answer

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Search engine optimization (SEO)combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

A) True
B) False

Correct Answer

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A selfie is a magazine published only in electronic form on a computer network.

A) True
B) False

Correct Answer

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What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?


A) Disintermediation
B) Intermediaries
C) Cybermediation
D) None of these choices

E) None of the above
F) C) and D)

Correct Answer

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What is an online journal that allows users to post their own comments,graphics,and videos?


A) Selfie
B) Blog
C) Wiki
D) Mashup

E) B) and C)
F) None of the above

Correct Answer

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What is a component of Web 3.0 that describes things in a way that computers can understand?


A) Social tagging
B) Sustaining Web
C) Social Web
D) Semantic Web

E) None of the above
F) All of the above

Correct Answer

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What is software whose source code is available free for any third party to review and modify?


A) Free source
B) Open source
C) Code source
D) Network source

E) B) and C)
F) A) and B)

Correct Answer

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Which of the following are challenges of Business 2.0?


A) Information vandalism
B) Technology dependence
C) Violations of copyright and plagiarism
D) All of these choices

E) A) and C)
F) B) and C)

Correct Answer

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Information richness refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information.

A) True
B) False

Correct Answer

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What is source code?


A) Any proprietary software licensed under exclusive legal right of the copyright holder.
B) Any software whose source code is made available free for any third party to review and modify.
C) Contains instructions written by a programmer specifying the actions to be performed by computer software.
D) Consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate.

E) A) and D)
F) A) and C)

Correct Answer

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What is user-contributed content?


A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content,format,style,or placement
B) Buyers post feedback on sellers
C) Content created and updated by many users for many users
D) Refers to the wisdom of the crowd

E) None of the above
F) A) and D)

Correct Answer

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Susan teaches many individuals and business professionals how,why,and the benefits and challenges to using social media.Of the four ebusiness challenges,which of the following is the most crucial challenge to consider before engaging in social media?


A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

E) C) and D)
F) All of the above

Correct Answer

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What is the most common form of collective intelligence found inside the organization?


A) Crowdsourcing
B) Tacit management
C) Knowledge management
D) Tagging

E) C) and D)
F) None of the above

Correct Answer

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What is an ISP?


A) Instant service provider a company that provides access to the Internet for a monthly fee
B) Internet service provider is a company that provides access to the Internet for a monthly fee
C) Internet sales provider is a company that provides access to the Internet for a monthly fee
D) Instant sales provider is a company that provides access to the Internet for a monthly fee

E) C) and D)
F) A) and B)

Correct Answer

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What is an international community that develops open standards to ensure the long-term growth of the Web?


A) HTML 5
B) URL
C) World Wide Web Consortium (W3C)
D) Internet Corporation for Assigned Names and Numbers (ICANN)

E) A) and B)
F) A) and D)

Correct Answer

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What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) Adwords

E) A) and C)
F) B) and C)

Correct Answer

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