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Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?


A) Southwest,Horizon,Frontier,JetBlue.
B) British Airways,Singapore Airlines,Virgin Atlantic.
C) Sky Taxi - a rent by the hour personal plane service.
D) All of the above.

E) A) and B)
F) B) and C)

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If you were thinking about a washing machine as a system which of the following represents the inputs?


A) The dirty clothes,water,and detergent.
B) The clean clothes.
C) The wash and rinse cycle.
D) The light indicating that the washer is off balance and has stoppeD.

E) None of the above
F) A) and B)

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Susan Stewart is an executive at Equity Title where she is responsible for collecting,maintaining and distributing knowledge for the company.What is Susan's role at Equity Title?


A) Chief Knowledge Officer (CKO) .
B) Chief Technology Officer (CTO) .
C) Chief Information Officer (CIO) .
D) Chief Security Officer (CSO) .

E) None of the above
F) All of the above

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Successful companies today operate cross-functionally,integrating the operations of all departments.

A) True
B) False

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The Chief ___________ Officer is responsible for collecting,maintaining,and distributing company knowledge.

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Teaching,waiting tables,and cutting hair belong in which category?


A) Goods
B) Services
C) Production
D) Productivity

E) B) and D)
F) C) and D)

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The actual hamburger is included in which category of making a hamburger?


A) Input
B) Process
C) Output
D) All of the above

E) A) and B)
F) B) and D)

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The process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed is the definition of ___________.


A) Feedback.
B) Information.
C) Competitive intelligence.
D) Data.

E) A) and D)
F) B) and C)

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Lettuce,tomatoes,patty,bun,and ketchup are included in the process of making a hamburger.

A) True
B) False

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Amazon is not a _____ company but it used technology to revamp the book selling business.

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Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?


A) The three generic strategies.
B) The threat of substitute buyer power.
C) Differentiated costs.
D) Supplier loyalty.

E) None of the above
F) A) and B)

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________ costs is a common business strategy.

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Inbound logistics and operations are part of the support value activities.

A) True
B) False

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What is production?


A) Material items or products that customers will buy to satisfy a want or need.
B) Tasks performed by people that customers will buy to satisfy a want or need.
C) The process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.
D) The rate at which goods and services are produced based upon total output given total inputs

E) B) and D)
F) B) and C)

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Which of the following offers an example of a company operating in a narrow-focused market operating as the low-cost provider?


A) Walmart.
B) Tiffany & Co.
C) Neiman Marcus.
D) Payless Shoes.

E) B) and D)
F) C) and D)

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