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Along the elastic portion of a linear demand curve,total revenue rises as price rises.

A) True
B) False

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Suppose a producer is able to separate customers into two groups,one having an inelastic demand and the other having an elastic demand.If the producer's objective is to increase total revenue,she should


A) increase the price charged to customers with the elastic demand and decrease the price charged to customers with the inelastic demand.
B) decrease the price charged to customers with the elastic demand and increase the price charged to customers with the inelastic demand.
C) decrease the price to both groups of customers.
D) increase the price for both groups of customers.

E) A) and B)
F) A) and C)

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The income elasticity of demand is defined as the percentage change in quantity demanded divided by the percentage change in price.

A) True
B) False

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When we move upward and to the left along a linear,downward-sloping demand curve,price elasticity of demand


A) first becomes smaller,then larger.
B) always becomes larger.
C) always becomes smaller.
D) first becomes larger,then smaller.

E) A) and D)
F) A) and B)

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Your younger sister needs $50 to buy a new bike.She has opened a lemonade stand to make the money she needs.Your mother is paying for all of the ingredients.She currently is charging 25 cents per cup,but she wants to adjust her price to earn the $50 faster.If you know that the demand for lemonade is elastic,what is your advice to her?


A) Leave the price at 25 cents and be patient.
B) Raise the price to increase total revenue.
C) Lower the price to increase total revenue.
D) There isn't enough information given to answer this question.

E) A) and D)
F) B) and C)

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If the price of natural gas rises,when is the price elasticity of demand likely to be the highest?


A) immediately after the price increase
B) one month after the price increase
C) three months after the price increase
D) one year after the price increase

E) B) and C)
F) C) and D)

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In January the price of widgets was $1.00,and Wendy's Widgets produced 80 widgets.In February the price of widgets was $1.50,and Wendy's Widgets produced 110 widgets.In March the price of widgets was $2.00,and Wendy's Widgets produced 140 widgets.The price elasticity of supply of Wendy's Widgets was


A) 0.79 when the price increased from $1.00 to $1.50 and 0.84 when the price increased from $1.50 to $2.00.
B) 1.27 when the price increased from $1.00 to $1.50 and 1.19 when the price increased from $1.50 to $2.00.
C) 0.79 when the price increased from $1.00 to $1.50 and 1.19 when the price increased from $1.50 to $2.00.
D) 1.27 when the price increased from $1.00 to $1.50 and 0.84 when the price increased from $1.50 to $2.00.

E) None of the above
F) A) and D)

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When the price of bubble gum is $0.50,the quantity demanded is 400 packs per day.When the price falls to $0.40,the quantity demanded increases to 600.Given this information and using the midpoint method,we know that the demand for bubble gum is


A) inelastic.
B) elastic.
C) unit elastic.
D) perfectly inelastic.

E) A) and D)
F) All of the above

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The midpoint method is used to calculate elasticity between two points because it gives the same answer regardless of the direction of the change.

A) True
B) False

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Figure 5-13 Figure 5-13   -Refer to Figure 5-13.Along which of these segments of the supply curve is supply most elastic? A)  between A and B B)  between C and D C)  between D and H D)  between G and H -Refer to Figure 5-13.Along which of these segments of the supply curve is supply most elastic?


A) between A and B
B) between C and D
C) between D and H
D) between G and H

E) B) and D)
F) A) and D)

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Figure 5-3 Figure 5-3   -The midpoint method for calculating elasticities is convenient in that it allows us to A)  ignore the percentage change in quantity demanded and instead focus entirely on the percentage change in price. B)  calculate the same value for the elasticity,regardless of whether the price increases or decreases. C)  assume that sellers' total revenue stays constant when the price changes. D)  restrict all elasticity values to between 0 and 1. -The midpoint method for calculating elasticities is convenient in that it allows us to


A) ignore the percentage change in quantity demanded and instead focus entirely on the percentage change in price.
B) calculate the same value for the elasticity,regardless of whether the price increases or decreases.
C) assume that sellers' total revenue stays constant when the price changes.
D) restrict all elasticity values to between 0 and 1.

E) B) and C)
F) All of the above

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4.If the price decreases in the region of the demand curve between points B and C,we can expect total revenue to A)  increase. B)  stay the same. C)  decrease. D)  first increase,then decrease until total revenue is maximized. -Refer to Figure 5-4.If the price decreases in the region of the demand curve between points B and C,we can expect total revenue to


A) increase.
B) stay the same.
C) decrease.
D) first increase,then decrease until total revenue is maximized.

E) All of the above
F) C) and D)

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Holding all other forces constant,if decreasing the price of a good leads to a decrease in total revenue,then the demand for the good must be


A) unit elastic.
B) inelastic.
C) elastic.
D) None of the above is correct,since a price increase always leads to an increase in total revenue.

E) A) and B)
F) C) and D)

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If the price elasticity of supply for a good is equal to infinity,then


A) the supply curve is vertical.
B) the supply curve is horizontal.
C) the supply curve also has a slope equal to infinity.
D) the quantity supplied is constant regardless of the price.

E) A) and D)
F) A) and C)

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Harry's Barber Shop increased its total monthly revenue from $1,500 to $1,800 when it raised the price of a haircut from $5 to $9.The price elasticity of demand for Harry's Haircuts is


A) 0.567.
B) 0.700.
C) 1.429.
D) 2.200.

E) A) and B)
F) None of the above

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4.The section of the demand curve from B to C represents the A)  elastic section of the demand curve. B)  perfectly elastic section of the demand curve. C)  unit elastic section of the demand curve. D)  inelastic section of the demand curve. -Refer to Figure 5-4.The section of the demand curve from B to C represents the


A) elastic section of the demand curve.
B) perfectly elastic section of the demand curve.
C) unit elastic section of the demand curve.
D) inelastic section of the demand curve.

E) A) and C)
F) A) and B)

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Figure 5-5 Figure 5-5   -Refer to Figure 5-5.At a price of $48 per unit,sellers' total revenue amounts to A)  $150. B)  $200. C)  $288. D)  $364. -Refer to Figure 5-5.At a price of $48 per unit,sellers' total revenue amounts to


A) $150.
B) $200.
C) $288.
D) $364.

E) All of the above
F) None of the above

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If the quantity demanded of a certain good responds only slightly to a change in the price of the good,then


A) the demand for the good is said to be elastic.
B) the demand for the good is said to be inelastic.
C) the law of demand does not apply to the good.
D) the demand curve for the good shifts only slightly in response to a change in price.

E) B) and C)
F) None of the above

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Alice says that she would buy one banana split a day regardless of the price.If she is telling the truth,


A) Alice's demand for banana splits is perfectly inelastic.
B) Alice's price elasticity of demand for banana splits is 1.
C) Alice's income elasticity of demand for banana splits is 0.
D) None of the above answers is correct.

E) None of the above
F) B) and D)

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4.Assume the section of the demand curve from A to B corresponds to prices between $6 and $12.Then,when the price increases from $8 to $10, A)  the percent decrease in the quantity demanded exceeds the percent increase in the price. B)  the percent increase in the price exceeds the percent decrease in the quantity demanded. C)  sellers' total revenue increases as a result. D)  it is possible that the quantity demanded fell from 550 to 500 as a result. -Refer to Figure 5-4.Assume the section of the demand curve from A to B corresponds to prices between $6 and $12.Then,when the price increases from $8 to $10,


A) the percent decrease in the quantity demanded exceeds the percent increase in the price.
B) the percent increase in the price exceeds the percent decrease in the quantity demanded.
C) sellers' total revenue increases as a result.
D) it is possible that the quantity demanded fell from 550 to 500 as a result.

E) B) and C)
F) All of the above

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