Question 1

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following factors limits a firm's ability to use the same marketing message?

Accepted Answer

A)  Channel exclusivity
B)  Channel quality
C)  Cultural differences
D)  Concentrated retail systems
E)  Fragmented retail systemsF) C) and E)
G) B) and D) C

Question 3

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Accepted Answer

A)  It should be led by a "heavyweight" project manager who has high status within the organization.
B)  The team members should always be physically in diverse locations in order to cover multiple bases.
C)  It should have preset processes for communication and conflict resolution that are developed by top management.
D)  It should have at least three members from each key function included.
E)  Its team members should be a part of more than two cross-functional teams.F) A) and E)
G) C) and E)

Question 4

If a firm prices low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Accepted Answer

A)  Experience curve pricing
B)  Multipoint pricing
C)  Economy pricing
D)  Predatory pricing
E)  Premium pricingF) None of the above
G) C) and D)

Question 5

For a market segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions such as age, values, and lifestyle choices.

Accepted Answer

A) True 
 B)False

Question 6

In the context of strategic pricing, which of the following takes place whenever a firm sells a product for a price that is less than the cost of producing it?

Accepted Answer

A)  Inflation
B)  Dumping
C)  Arbitrage
D)  Speculation
E)  OutsourcingF) None of the above
G) C) and D)

Question 7

Which of the following is true about channel quality?

Accepted Answer

A)  The quality of retailers is variable in developed nations.
B)  The quality of retailers is variable in emerging markets and less developed nations.
C)  Channel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer.
D)  An international business cannot establish its own distribution channel when the existing channel quality is poor.
E)  The lack of a high-quality channel does not impede market entry.F) A) and E)
G) None of the above B

Question 8

Briefly describe the influence of the location of research and development on new-product development.

Accepted Answer

Ideas for new products are stimulated by...

Question 9

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

Accepted Answer

A)  Telemarketing
B)  Pull strategy
C)  Push strategy
D)  Customized advertising
E)  Point-of-purchase advertisingF) A) and E)
G) A) and D)

Question 10

Which of the following is a definition of market segmentation?

Accepted Answer

A)  It refers to identifying distinct groups of customers whose needs, wants, and purchasing behavior differ from others.
B)  It refers to developing existing market segments and increasing market share within those segments.
C)  It refers to identifying the need for new products in existing markets and developing products for those markets.
D)  It refers to identifying new markets that can buy existing products.
E)  It refers to identifying the needs of a new market and developing new products for that market.F) B) and D)
G) A) and C)

Question 11

Which of the following is a factor that has contributed to greater retail concentration in developed countries?

Accepted Answer

A)  A tradition of established local neighborhood stores
B)  An increase in car ownership
C)  A retail system that encourages long channel length
D)  An increase in the number of single-income households
E)  An increase in the population densityF) None of the above
G) A) and C)

Question 12

Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.

Accepted Answer

A) True 
 B)False

Question 13

Describe how cultural differences affect product attributes.

Accepted Answer

Countries differ along a whole range of ...

Question 14

Which of the following is a goal of market segmentation?

Accepted Answer

A)  To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
B)  To increase participation in shared global conversations by drawing upon shared symbols that include global brands
C)  To reduce cultural and economic differences which act as a barrier to the emergence of global trends
D)  To standardize products, manufacturing, and the institutes of trade and commerce
E)  To increase the costs of value creation and add value by better serving customer needsF) None of the above
G) B) and E)

Question 15

In terms of communication strategy, in highly developed countries such as the United States:

Accepted Answer

A)  noise is extremely high.
B)  source effects are always positive.
C)  country of origin effects are not applicable.
D)  cultural barriers do not exist.
E)  pull strategies are more important than push strategies.F) C) and E)
G) None of the above

Question 16

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a drawback of a push strategy?

Accepted Answer

A)  It can be expensive when the distribution channel is long.
B)  It decreases interaction with consumers.
C)  It does not allow consumers to be educated on the benefits of a complex product.
D)  It is useful only in advanced nations where consumers are sophisticated and highly educated.
E)  It can only be used to sell industrial products.F) B) and D)
G) D) and E)

Question 18

The elasticity of demand for a product in a given country is determined by a number of factors, of which income level and competitive conditions are the two most important.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of price elasticity of demand?

Accepted Answer

A)  The price elasticity of demand is only defined by the competitive conditions in a country.
B)  Demand is said to be inelastic when a large change in price produces a large change in demand.
C)  Demand is said to be elastic when a large change in price produces a small change in demand.
D)  Price elasticity tends to be greater in countries with low income levels.
E)  The elasticity of demand is inversely proportional to the number of competitors offering a particular product.F) C) and E)
G) All of the above D

Question 20

If a firm is unable to keep its national markets separate, individuals or businesses may undercut its attempt at price discrimination by engaging in:

Accepted Answer

A)  speculation.
B)  arbitrage.
C)  dumping.
D)  predatory pricing.
E)  forecasting.F) A) and C)
G) A) and D)

Exam 16: Global Marketing and Rd

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Correct AnswerverifiedShow Answer

Which of the following factors limits a firm's ability to use the same marketing message?

Correct AnswerverifiedC

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Correct AnswerverifiedShow Answer

If a firm prices low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Correct AnswerverifiedShow Answer

For a market segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions such as age, values, and lifestyle choices.

Correct AnswerverifiedShow Answer

In the context of strategic pricing, which of the following takes place whenever a firm sells a product for a price that is less than the cost of producing it?

Correct AnswerverifiedShow Answer

Which of the following is true about channel quality?

Correct AnswerverifiedB

Briefly describe the influence of the location of research and development on new-product development.

Correct AnswerverifiedIdeas for new products are stimulated by...View AnswerShow Answer

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

Correct AnswerverifiedShow Answer

Which of the following is a definition of market segmentation?

Correct AnswerverifiedShow Answer

Which of the following is a factor that has contributed to greater retail concentration in developed countries?

Correct AnswerverifiedShow Answer

Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.

Correct AnswerverifiedShow Answer

Describe how cultural differences affect product attributes.

Correct AnswerverifiedCountries differ along a whole range of ...View AnswerShow Answer

Which of the following is a goal of market segmentation?

Correct AnswerverifiedShow Answer

In terms of communication strategy, in highly developed countries such as the United States:

Correct AnswerverifiedShow Answer

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

Correct AnswerverifiedShow Answer

Which of the following is a drawback of a push strategy?

Correct AnswerverifiedShow Answer

The elasticity of demand for a product in a given country is determined by a number of factors, of which income level and competitive conditions are the two most important.

Correct AnswerverifiedShow Answer

Which of the following is true of price elasticity of demand?

Correct AnswerverifiedD

If a firm is unable to keep its national markets separate, individuals or businesses may undercut its attempt at price discrimination by engaging in:

Correct AnswerverifiedShow Answer

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C

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B

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Ideas for new products are stimulated by...
View Answer

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Countries differ along a whole range of ...
View Answer

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D

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