Question 1

Which of the following best describes content marketing?

Accepted Answer

A)  Posting interactive content
B)  Posting up to the minute content,such as delays
C)  Posting product availability
D)  Posting educational content
E)  Posting responses to customer questionsF) A) and B)
G) C) and E)

Question 2

Where should the most compelling information in a tweet found?

Accepted Answer

A)  In the links that connect to the full stories
B)  In pictures
C)  In the first 85-100 words
D)  At the end of the message
E)  After a hashtagF) D) and E)
G) B) and C)

Question 3

According to a survey from the European commission,what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time?

Accepted Answer

A)  5 percent
B)  18 percent
C)  22 percent
D)  37 percent
E)  42 percentF) All of the above
G) None of the above

Question 4

Which of the following will help an organization generate goodwill through their social media communication?

Accepted Answer

A)  Allowing a brand community to discuss problems online so as to be able to track public opinion
B)  Providing information on new products and services on a daily basis
C)  By limiting the number of links,allowing the organization to keep the user on the site longer
D)  To teach followers technical information and terms relevant to the organization
E)  Providing quick responses to questions and concernsF) B) and E)
G) C) and D)

Question 5

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

Accepted Answer

A)  authority
B)  scarcity
C)  ability
D)  social proof
E)  consistencyF) B) and E)
G) B) and D)

Question 6

Visual content that captures attention on social media can be created by ________.

Accepted Answer

A)  posting a series of questions
B)  using headings and subheading
C)  adding infographics
D)  posting regularly
E)  using a templateF) D) and E)
G) C) and E)

Question 7

How can an organization make their social media content most effective?

Accepted Answer

Make it casual and conversational.Social...

Question 8

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

Accepted Answer

Beyond providing valuable content,you ca...

Question 9

How can a business become an "informer" when tweeting about the business?

Accepted Answer

A)  Respond to customer tweets quickly.
B)  Use hashtags to direct customers to other links.
C)  Provide interesting and useful information about products and services.
D)  Use RSS feeds.
E)  Use metrics to track online conversations and respond to those conversations.F) None of the above
G) A) and C)

Question 10

How can an organization gather data on consumer perceptions based on social media posts?

Accepted Answer

A)  Using dashboards
B)  Using Tweet Decks
C)  Using RSS feeds
D)  Using data mining tools
E)  Using rich site summariesF) B) and E)
G) C) and D)

Question 11

What should an organization do to effectively make a blog the center of their social media content?

Accepted Answer

Social media experts recommend using a b...

Question 12

What can be done to help an audience find your business' Twitter feed?

Accepted Answer

A)  Use keywords and phrases in your bio and tweets.
B)  Keep tweets positive and interesting.
C)  Make the tweets about the audience,not the organization.
D)  Keep tweets short.
E)  Use hashtags.F) A) and B)
G) B) and C)

Question 13

What can be done to make Facebook posts most effective?

Accepted Answer

A)  Post on Mondays or Tuesdays between 10:00 a.m.and 5:00 p.m.
B)  Keep video,posts,and photos familiar and consistent.
C)  Post about product lines as often as possible .
D)  Keep posts to less than 40 characters.
E)  Put the most important information at the end of the post.F) A) and B)
G) A) and C)

Question 14

Identify how an organization could make a social media site more appealing for global customers.

Accepted Answer

Most businesses use social media to attr...

Question 15

How can a market research team best use social media to manage customer relationships?

Accepted Answer

A)  By addressing complaints on the social media site
B)  By including personal responses instead of corporate responses
C)  By reacting to all new customer feedback
D)  By using the social networking site to interact with customers and learn about their preferences
E)  By broadcasting through multiple mediumsF) B) and E)
G) B) and C)

Question 16

________ are the cues or prompts that call your audience to action.

Accepted Answer

A)  Triggers
B)  Abilities
C)  Motivations
D)  Scarcities
E)  AuthoritiesF) A) and E)
G) A) and B)

Question 17

An organization's social media goals should be based on analytic results of social media studies.

Accepted Answer

A) True 
 B)False

Question 18

In addition to global culture,________ impacts how social media serves business purposes.

Accepted Answer

A)  politics
B)  time
C)  availability
D)  education levels
E)  languageF) B) and E)
G) C) and D)

Question 19

A social media site that allows the audience to post stories,ideas,and other content will make the site ________.

Accepted Answer

A)  valuable
B)  objective
C)  original
D)  interactive
E)  casualF) A) and D)
G) A) and E)

Question 20

What opportunity does the use of social media offer an organization?

Accepted Answer

A)  The amplification of a business mistake
B)  The ability to discuss comments from unhappy customers
C)  Less hiring costs
D)  The building of goodwill with customers
E)  Product brandingF) B) and E)
G) All of the above

Exam 7: Using Social Media in Business

A social media site that allows the audience to post stories,ideas,and other content will make the site ________.

Correct AnswerverifiedShow Answer

Which of the following will help an organization generate goodwill through their social media communication?

Correct AnswerverifiedShow Answer

What can be done to make Facebook posts most effective?

Correct AnswerverifiedShow Answer

________ are the cues or prompts that call your audience to action.

Correct AnswerverifiedShow Answer

Which of the following best describes content marketing?

Correct AnswerverifiedShow Answer

Where should the most compelling information in a tweet found?

Correct AnswerverifiedShow Answer

Visual content that captures attention on social media can be created by ________.

Correct AnswerverifiedShow Answer

What should an organization do to effectively make a blog the center of their social media content?

Correct AnswerverifiedSocial media experts recommend using a b...View AnswerShow Answer

How can a market research team best use social media to manage customer relationships?

Correct AnswerverifiedShow Answer

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

Correct AnswerverifiedShow Answer

How can a business become an "informer" when tweeting about the business?

Correct AnswerverifiedShow Answer

In addition to global culture,________ impacts how social media serves business purposes.

Correct AnswerverifiedShow Answer

How can an organization gather data on consumer perceptions based on social media posts?

Correct AnswerverifiedShow Answer

How can an organization make their social media content most effective?

Correct AnswerverifiedMake it casual and conversational.Social...View AnswerShow Answer

What can be done to help an audience find your business' Twitter feed?

Correct AnswerverifiedShow Answer

Identify how an organization could make a social media site more appealing for global customers.

Correct AnswerverifiedMost businesses use social media to attr...View AnswerShow Answer

An organization's social media goals should be based on analytic results of social media studies.

Correct AnswerverifiedShow Answer

What opportunity does the use of social media offer an organization?

Correct AnswerverifiedShow Answer

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

Correct AnswerverifiedBeyond providing valuable content,you ca...View AnswerShow Answer

According to a survey from the European commission,what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time?

Correct AnswerverifiedShow Answer

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Social media experts recommend using a b...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Make it casual and conversational.Social...
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Correct Answer
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Most businesses use social media to attr...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Beyond providing valuable content,you ca...
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Correct Answer
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