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Exam 16: Retailing and Wholesaling

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Question 121

Multiple Choice

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Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the strip mall,or the

A) suburban downtown.
B) power center.
C) exurb value center.
D) rural micromall.
E) urban megacenter.

F) None of the above
G) All of the above

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Question 122

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Another term for maintained markup is

A) original markup.
B) maintained markup.
C) markdown.
D) gross margin.
E) net margin.

F) A) and B)
G) None of the above

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Question 123

Multiple Choice

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Currently,the three largest television home shopping programs in the United States are

The activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the

Limited- and single-line stores are often referred to as

The West Edmonton Mall in Alberta,Canada,is a conglomerate of more than 800 stores,the world's largest indoor amusement park,more than 100 restaurants,a movie complex,and two hotels.This retail complex is the largest example of a(n)

A customer was unable to go to the store on her own to buy gifts for the holidays.She contacted a Pampered Chef representative who came to her home,showed her not only catalogs but actual products,answered all her questions,and had all the customer's gifts sorted and delivered.This is an example of

Consumers often view central business district shopping as less convenient because of the lack of parking,higher crime rates,and

Albertsons Grocery Store accepts debit and credit cards as well as cash and checks for purchases.Its acceptance of various forms of payment provides its customers with ________ utility.

Another name for a drop shipper is a

Five of the 40 largest businesses in the United States are retailers-Walmart,Costco,Home Depot,Target,and

To increase the demand for complementary products,the price of a product often is

Located predominately in Europe,stores called ________ are based on the concept of one-stop shopping for consumers.Such retail stores,which use scrambled merchandising,typically span over 200,000 square feet of floor space and offer quality,variety,and low price for food and groceries and general merchandise.

Kohl's is a moderately priced retailer that sells name-brand fashions and home goods.A few salespeople are available in the jewelry department,but customers are responsible for most of their shopping activities.Kohl's provides its consumers with

Drop shippers

The calculation for same-store sales growth is

In a(n) ________,an individual or firm contracts with a parent company to set up a business or retail outlet.

Online retail purchases by consumers can be the result of several very different approaches,including going directly to online malls,visiting a website that offer "flash sales," and

Target and Kohl's send messages about special offers to ________ wearers who are near their stores,direct them toward sales items once inside,and allow shoppers to initiate payment simply by holding the device near a payment terminal.

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?