Filters
Question type

Study Flashcards

When attacked, older and larger firms tend to respond more quickly, but their responses are often more predictable.

A) True
B) False

Correct Answer

verifed

verified

Amazon is an example of a company that used the differentiation strategy to enter the market. The differentiation features included


A) minimal customer service.
B) traditional back office logistics.
C) exceptional customer service.
D) traditional delivery logistics.

E) A) and B)
F) B) and C)

Correct Answer

verifed

verified

Opportunities can be found through a structured search process. The example of Ancient Ales with their innovative line of craft beers demonstrates which of the following types of structured search?


A) Identify frustrations with current products or processes.
B) Talk to people who know including suppliers, customers, frontline employees.
C) Borrow ideas from other markets.
D) Find historical ideas and re-purpose them.

E) All of the above
F) None of the above

Correct Answer

verifed

verified

An entry wedge is a type of entrepreneurial strategy firms can use to enter into business.

A) True
B) False

Correct Answer

verifed

verified

Which of the below best describes the competitive tendencies of small firms?


A) Small firms tend to signal their competitive actions long before they launch those actions because they lack legitimacy in the marketplace.
B) Small firms typically have more resources available as they undertake competitive attacks than do large firms.
C) Small firms are more nimble and can respond quickly to competitive attacks.
D) Small firms are more nimble and cannot respond quickly to competitive attacks.

E) All of the above
F) C) and D)

Correct Answer

verifed

verified

The business-to-business cleaning supply company, Ecolab, encouraged a leading competitor, Diversity, to adopt a strategy to go after low-volume, high-margin customers. What Ecolab knew that Diversity did not is that the high servicing costs involved with the segment makes it unprofitable. Ecolab bid high enough to lose the contracts to Diversity but low enough to ensure that Diversity lost money. According to the Stalk and Lachenauerbook, this is an example of the strategy to


A) plagiarize with pride.
B) deceive the competition.
C) raise competitor costs.
D) unleash massive and overwhelming force.

E) A) and D)
F) A) and C)

Correct Answer

verifed

verified

When an industry is mature, a(n) ________ strategy is considered one of the most effective approaches for a new entrant.


A) focus
B) differentiation
C) overall low-cost
D) small business

E) B) and D)
F) A) and B)

Correct Answer

verifed

verified

The best example of a tactical action that a company might use in response to a competitive attack is to


A) acquire the competitor.
B) offer price discounts and rebates.
C) expand into new geographical areas.
D) target the markets of the rival.

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

Telecommunication equipment providers, Huawei and Nokia, have a high degree of ________ because they have patent rights to similar technologies, high-quality engineering staffs, and globalsales forces.


A) dynamic capabilities
B) resource similarity
C) market commonality
D) equity funding

E) C) and D)
F) All of the above

Correct Answer

verifed

verified

The majority of entrepreneurial start-ups are financed through monies from


A) bank financing.
B) SBA loans.
C) personal savings and the contributions of family and friends.
D) venture-capital financing.

E) None of the above
F) A) and B)

Correct Answer

verifed

verified

Competitors in a mature market typically find that a new entrant is threatening because


A) nearly all market need is already being met.
B) the new entrant might increase prices.
C) the new entrant offers the same product.
D) the new entrant is a pioneer.

E) B) and C)
F) None of the above

Correct Answer

verifed

verified

Smell-O-Vision designed an invention to pump odors into movie theatres. It flopped, in spite of its innovativeness. What kind of new entry strategy was the company using to penetrate the market?


A) imitative
B) adaptive
C) pioneering
D) differentiated

E) B) and C)
F) All of the above

Correct Answer

verifed

verified

Spanx, the footless pantyhose and other undergarments for women company was founded in 2000. It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines. It now produces over 200 products, generating over 250 million USD in annual sales. It used which new entry strategy in 2005?


A) adaptive
B) pioneering
C) differentiated
D) imitative

E) All of the above
F) C) and D)

Correct Answer

verifed

verified

Strategic competitive actions include all the following except


A) new product introductions.
B) mergers and alliances.
C) product and service enhancements.
D) changing production capacity.

E) A) and C)
F) A) and B)

Correct Answer

verifed

verified

________ is a value required when an opportunity is attractive long enough for it to be successfully developed and deployed.


A) Value creating
B) Durable
C) Achievable
D) Affordable

E) C) and D)
F) None of the above

Correct Answer

verifed

verified

BCG authors Stalk and Lachenauer published a book in which they listed competitive strategy for winning against incumbent rivals. Which of the following is not one of their suggested strategies?


A) devastate profit sanctuaries of rivals
B) lower competitor costs
C) unleash massive and overwhelming force
D) plagiarize with pride and deceive the competition

E) A) and B)
F) None of the above

Correct Answer

verifed

verified

Choosing which new entry strategy is best depends on competitive financial and marketplace considerations. The greatest opportunities most likely will be in existing markets, rather than innew markets.

A) True
B) False

Correct Answer

verifed

verified

Small businesses create the majority of new jobs in the U.S. economy.

A) True
B) False

Correct Answer

verifed

verified

Vision is an important element of entrepreneurial leadership because


A) a vision statement is part of the documentation used to obtain venture financing.
B) the entrepreneur has to envision realities that do not yet exist.
C) organizations cannot function without a detailed and operational vision.
D) banking institutions require it.

E) B) and D)
F) B) and C)

Correct Answer

verifed

verified

Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?


A) A strategic action because it includes a refinement of an existing strategy.
B) A tactical action because it is a refinement of an existing strategy.
C) A strategic action because it was a breakthrough innovative offer.
D) A guerrilla offensive because it is fast and will surprise its rivals.

E) A) and C)
F) B) and C)

Correct Answer

verifed

verified

Showing 21 - 40 of 94

Related Exams

Show Answer