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Amazon Prime is credited for helping to increase the Amazon stock price by nearly 300 percent from 2008 to 2010. This competitive advantage is known as


A) causal ambiguity.
B) product rarity.
C) service validity.
D) substitutability.

E) All of the above
F) B) and C)

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Information technology (IT) can also play a key role in enhancing the value that a company can provide its customers and, in turn, increasing its own revenues and profits. IT is an activitywithin the support activities of general administration.

A) True
B) False

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Ashley Furniture controls all steps of its distribution systems, developing specific competencies that are difficult to match. They are using ________ to build sustainable advantage.


A) path dependency
B) social complexity
C) physical uniqueness
D) tangible resources

E) A) and C)
F) All of the above

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Intangible resources of a firm refer to its capacity to deploy tangible resources over time and leverage those resources effectively.

A) True
B) False

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Explain the difference between tangible and intangible resources. Provide an example of each.

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Firm resources are all assets, capabilit...

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There are two levels of relationships among value-chain activities. Discuss the differences and provide an example of each.

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The importance of relationships among va...

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A crash R&D program by one firm cannot replicate a successful technology developed by another firm, when research findings cumulate. This is an example of


A) social complexity.
B) physical uniqueness.
C) path dependency.
D) causal ambiguity.

E) None of the above
F) C) and D)

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Employees will be able to obtain a proportionately high level of profits they generate (relative to the firm) if


A) suppliers are loyal to the firm.
B) their expertise is firm-specific.
C) the cost to the firm of replacing them is high.
D) the firm's resources are path dependent.

E) C) and D)
F) B) and C)

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An executive states that HR must be a true partner of the business, with a deep and up-to-date understanding of business realities and objectives, and must ensure HR initiatives fullysupport them at all points of the value chain. This is an example of


A) relationships among activities within the firm and with other stakeholders.
B) relationships between firms.
C) interrelationships among activities within the firm.
D) interrelationships among firms.

E) B) and C)
F) A) and D)

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