Question 1

A _____ objective usually implies increasing unit sales or market share, with profit conditions being secondary.

Accepted Answer

A)   Shared
B)   Market
C)   Hold
D)   Growth
E)   ProductF) B) and C)
G) B) and D)

Question 2

Game theory is an effective tool used to model real-world situations involving large numbers of competitors and many possible moves.

Accepted Answer

A) True 
 B)False

Question 3

Firms attempting to improve market position at the expense of short-term profits are NOT likely to

Accepted Answer

A)   Increase prices
B)   Increase advertising expenditures
C)   Increase distribution expenses
D)   Increased promotional activities to consumers
E)   Increased promotional activities for distributorsF) C) and D)
G) A) and C)

Question 4

Generally, this is the final step in competitor analysis.

Accepted Answer

A)   Collecting primary and secondary information
B)   Assessing competitors' current strategies
C)   Predicting competitor's future strategies
D)   Differential advantage analysis
E)   Assessing a competitor's willF) D) and E)
G) C) and E)

Question 5

Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT

Accepted Answer

A)   Increased competition for customers in slow growth markets
B)   Shorter product life cycles
C)   Technological advances
D)   Intensive analysis of competition substituting for customer focus
E)   The increasing importance of foreign competitionF) B) and D)
G) None of the above

Question 6

What critical contributions to competitive intelligence can be made by the firm's sales force? What barriers to use must be overcome?

Accepted Answer

The sales force is in the field-close to...

Question 7

Why has competitor intelligence become more important in recent years?

Accepted Answer

Global competition, technological change...

Question 8

How can the technological strategies of the major competitors be assessed?

Accepted Answer

Technological strategies of competitors ...

Question 9

Primary research as compared to secondary research

Accepted Answer

A)   Is less expensive
B)   Is easier to conduct
C)   Can be done more quickly
D)   Is designed to answer a particular set of questions
E)   Covers all research problemsF) A) and C)
G) B) and D)

Question 10

Identify the factor that is LESS likely to be used by a manager in assessing the likelihood that a competitor will continue the fight.

Accepted Answer

A)   How crucial the product is to the competing firm
B)   The visibility of competitor's commitment to the market
C)   The aggressiveness of the competitor's management
D)   The importance of the product for the managers firm
E)   Knowing how badly a competitor "wants the productF) A) and E)
G) A) and D)

Exam 4: Competitor Analysis

Primary research as compared to secondary research

Correct Answer
verified

Game theory is an effective tool used to model real-world situations involving large numbers of competitors and many possible moves.

Correct Answer
verified

Why has competitor intelligence become more important in recent years?

Correct Answer
verified
Global competition, technological change...
View Answer

How can the technological strategies of the major competitors be assessed?

Correct Answer
verified
Technological strategies of competitors ...
View Answer

Generally, this is the final step in competitor analysis.

Correct Answer
verified

Firms attempting to improve market position at the expense of short-term profits are NOT likely to

Correct Answer
verified

Identify the factor that is LESS likely to be used by a manager in assessing the likelihood that a competitor will continue the fight.

Correct Answer
verified

Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT

Correct Answer
verified

A _____ objective usually implies increasing unit sales or market share, with profit conditions being secondary.

Correct Answer
verified

What critical contributions to competitive intelligence can be made by the firm's sales force? What barriers to use must be overcome?

Correct Answer
verified
The sales force is in the field-close to...
View Answer

Exam 4: Competitor Analysis

Primary research as compared to secondary research

Correct AnswerverifiedShow Answer

Game theory is an effective tool used to model real-world situations involving large numbers of competitors and many possible moves.

Correct AnswerverifiedShow Answer

Why has competitor intelligence become more important in recent years?

Correct AnswerverifiedGlobal competition, technological change...View AnswerShow Answer

How can the technological strategies of the major competitors be assessed?

Correct AnswerverifiedTechnological strategies of competitors ...View AnswerShow Answer

Generally, this is the final step in competitor analysis.

Correct AnswerverifiedShow Answer

Firms attempting to improve market position at the expense of short-term profits are NOT likely to

Correct AnswerverifiedShow Answer

Identify the factor that is LESS likely to be used by a manager in assessing the likelihood that a competitor will continue the fight.

Correct AnswerverifiedShow Answer

Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT

Correct AnswerverifiedShow Answer

A _____ objective usually implies increasing unit sales or market share, with profit conditions being secondary.

Correct AnswerverifiedShow Answer

What critical contributions to competitive intelligence can be made by the firm's sales force? What barriers to use must be overcome?

Correct AnswerverifiedThe sales force is in the field-close to...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Global competition, technological change...
View Answer

Correct Answer
verified
Technological strategies of competitors ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The sales force is in the field-close to...
View Answer