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Exam 7: Primary Data Collection

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Question 41

Multiple Choice

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Disadvantages of personal interviews include all of the following situations except

A) cannot control sampling procedures
B) high cost
C) interviewer bias
D) administration/execution problems

E) C) and D)
F) B) and D)

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Question 42

Multiple Choice

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The standard reasons for conducting focus groups include all of the following except

A) postquantitative research
B) make the abstract real
C) determine psychographic profile of the typical consumer
D) reinforce beliefs

E) A) and B)
F) All of the above

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Question 43

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Telephone interviewing is usually employed when the study design requires speedy collection of information from a large, geographically dispersed population.

On a survey, asking individuals to indicate how many hours a week they watch television would be an example of _____ data.

On a survey, asking individuals to indicate how likely they are to purchase a particular stereo brand would be an example of _____ data.

The quantitative rather than the qualitative conclusions are more important in the written report about the focus group results.

All of the following are advantages of the communication method of collecting data except

_____ refers to the actual action taken by an individual.

_____ refer to the anticipated future behavior of individuals.

Obtaining information about a person's behaviors can be accomplished through disguised observation only.

A primary advantage of telephone interviews is the relative low cost.

Shopping malls are not frequently used for personal interviews because of their high volume of traffic.

On a survey, asking individuals to indicate how often they use a coupon for purchasing pizza would be an example of _____ data.

Disadvantages of telephone interviews include all of the following situations except

The communication method can be used for information collection using exploratory, descriptive, or causal research designs.

Observational information is thought to have an advantage over communication in objectivity and accuracy.

Which of the following is not an area for determining customer awareness and knowledge?

Communication is the preferred method of collecting information on attitudes, intentions, and motives.

A primary disadvantage of mail surveys is no control over who fills out the questionnaire.

An example of attitude data on a survey is