Question 1

________ systems link up all the processes that touch the customer.

Accepted Answer

A)   MRP
B)   CASE
C)   CRM
D)   ERP
E)   SRMF) All of the above
G) B) and D)

Question 2

The purpose of relationship management applications is to

Accepted Answer

A)   extend social marketing effectiveness.
B)   reduce accounts receivable.
C)   advertise promotions in a timely way.
D)   get new customers.
E)   maximize the value of the existing customer base.F) A) and C)
G) B) and C)

Question 3

Lead tracking is an application that is traditionally run in the functional area of

Accepted Answer

A)   operations.
B)   sales and marketing.
C)   manufacturing.
D)   accounting and finance.
E)   human resources.F) B) and E)
G) C) and E)

Question 4

One of the problems of functional systems is that data stored for different functional areas may be inconsistent and

Accepted Answer

A)   incomplete.
B)   redundant.
C)   outdated.
D)   not integrated
E)   disjointed.F) D) and E)
G) C) and E)

Question 5

The purpose of ________ management applications is to maximize the value of the existing customer base.

Accepted Answer

The answer of The purpose of ________ management applications is...

Question 6

When a company purchases an "industry standard process" from a vendor like SAP, the company may benefit

Accepted Answer

A)   by gaining "best practices" it would otherwise have developed on its own.
B)   because employees will conform with the changes rapidly and be more efficient.
C)   because customers will demand lower prices.
D)   hardly ever.
E)   because the company will have a unique application that will generate competitive advantage.F) A) and B)
G) D) and E)

Question 7

Functional systems in Porter's value chain are usually comprised of

Accepted Answer

A)   HR, Accounting, Operations, Sales.
B)   Accounting, Payroll, HR, Sales.
C)   Operations, Advertising, HR, Sales.
D)   Accounting, Advertising, Payroll, Marketing.
E)   Primary activities and Support Activities.F) A) and C)
G) A) and B)

Question 8

Describe how an ERP supports each of the primary activities in Porter's value chain model.

Accepted Answer

The generic value chain has five primary...

Question 9

One way to gain competitive advantage using information systems is through business processes.

Accepted Answer

A) True 
 B)False

Question 10

A general ledger application would be an example of a process-based system.

Accepted Answer

A) True 
 B)False

Question 11

Because all customer data resides in a single location in a CRM system, all CRM processes can be ________ to one another.

Accepted Answer

The answer of Because all customer data resides in a...

Question 12

One of the most successful vendors of ERP software is the German firm ________.

Accepted Answer

The answer of One of the most successful vendors of...

Question 13

Software that integrates sales, orders, inventory, manufacturing, customer service, human resources, and accounting is called

Accepted Answer

A)   ERP systems.
B)   vapour ware.
C)   DBMS.
D)   CAM.
E)   MPS.F) A) and B)
G) D) and E)

Question 14

________ support the business processes of attracting, selling, managing, delivering, and supporting customers.

Accepted Answer

A)   Enterprise resource planning systems
B)   value chain management systems
C)   Supplier relationship management systems
D)   Supply chain management systems
E)   Customer relationship management systemsF) A) and D)
G) A) and E)

Question 15

The internet and database management systems have allowed manufacturers like Dell to sell directly to consumers. This is called

Accepted Answer

A)   direct marketing.
B)   B2G sales.
C)   disintermediation.
D)   integrated CRM.
E)   eBay.F) A) and E)
G) A) and D)

Question 16

Systems that are designed to support activities across departmental boundaries are called

Accepted Answer

A)   calculation systems.
B)   functional systems.
C)   cross-departmental systems.
D)   inter-organizational systems.
E)   operating systems.F) A) and D)
G) C) and E)

Question 17

Only commercial companies can benefit competitively by using information systems.

Accepted Answer

A) True 
 B)False

Question 18

An example of an integrated, cross-functional information system would be

Accepted Answer

A)   CASE.
B)   CAM.
C)   CAO.
D)   CRM.
E)   CAD.F) All of the above
G) A) and B)

Question 19

Systems that span functional ________ are known as cross-functional systems.

Accepted Answer

A)   departments
B)   processes
C)   systems
D)   boundaries
E)   functionsF) B) and D)
G) B) and E)

Question 20

Customer relationship management (CRM) is an example of a cross-functional system.

Accepted Answer

A) True 
 B)False

Exam 11: Competitive Advantage and Business Processes

Only commercial companies can benefit competitively by using information systems.

Correct AnswerverifiedShow Answer

Systems that are designed to support activities across departmental boundaries are called

Correct AnswerverifiedShow Answer

________ systems link up all the processes that touch the customer.

Correct AnswerverifiedShow Answer

Describe how an ERP supports each of the primary activities in Porter's value chain model.

Correct AnswerverifiedThe generic value chain has five primary...View AnswerShow Answer

Lead tracking is an application that is traditionally run in the functional area of

Correct AnswerverifiedShow Answer

Software that integrates sales, orders, inventory, manufacturing, customer service, human resources, and accounting is called

Correct AnswerverifiedShow Answer

________ support the business processes of attracting, selling, managing, delivering, and supporting customers.

Correct AnswerverifiedShow Answer

One of the problems of functional systems is that data stored for different functional areas may be inconsistent and

Correct AnswerverifiedShow Answer

The internet and database management systems have allowed manufacturers like Dell to sell directly to consumers. This is called

Correct AnswerverifiedShow Answer

A general ledger application would be an example of a process-based system.

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One of the most successful vendors of ERP software is the German firm ________.

Correct AnswerverifiedShow Answer

An example of an integrated, cross-functional information system would be

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Systems that span functional ________ are known as cross-functional systems.

Correct AnswerverifiedShow Answer

One way to gain competitive advantage using information systems is through business processes.

Correct AnswerverifiedShow Answer

When a company purchases an "industry standard process" from a vendor like SAP, the company may benefit

Correct AnswerverifiedShow Answer

The purpose of relationship management applications is to

Correct AnswerverifiedShow Answer

Functional systems in Porter's value chain are usually comprised of

Correct AnswerverifiedShow Answer

Because all customer data resides in a single location in a CRM system, all CRM processes can be ________ to one another.

Correct AnswerverifiedShow Answer

The purpose of ________ management applications is to maximize the value of the existing customer base.

Correct AnswerverifiedShow Answer

Customer relationship management (CRM) is an example of a cross-functional system.

Correct AnswerverifiedShow Answer

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The generic value chain has five primary...
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