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Which would be a good example of a successful introduction of a new product?


A) McDonald's McLean burger
B) Microsoft Windows
C) Kodak disc cameras
D) New Coke by Coca-Cola

E) B) and C)
F) A) and B)

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Consumers will make a decision to purchase a new product only if it


A) has a lower marginal utility per dollar spent than another product.
B) is recommended as a valuable product by other consumers.
C) increases the total utility they obtain from their limited income.
D) can be sold at a lower price than that for a competing product.

E) A) and D)
F) All of the above

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All of the following increase the expected rate of return on R&D expenditures except


A) patents.
B) trademarks.
C) imitation by others.
D) trade secrets.

E) A) and C)
F) B) and C)

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Which market structure is most likely to have the means and some incentive to innovate?


A) oligopoly
B) pure monopoly
C) pure competition
D) monopolistic competition

E) A) and B)
F) A) and C)

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  Refer to the data for a utility-maximizing consumer whose income = $12. Assume that new product Z doesn't exist. How many units of X and Y will this consumer buy, given his or her $12 budget? A) 5 of X and 7 of Y B) 7 of X and 5 of Y C) 6 of X and 6 of Y D) 5 of X and 6 of Y Refer to the data for a utility-maximizing consumer whose income = $12. Assume that new product Z doesn't exist. How many units of X and Y will this consumer buy, given his or her $12 budget?


A) 5 of X and 7 of Y
B) 7 of X and 5 of Y
C) 6 of X and 6 of Y
D) 5 of X and 6 of Y

E) All of the above
F) A) and B)

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Which two market structures have a strong need to innovate but have low expected returns on R&D expenditures?


A) monopoly and oligopoly
B) oligopoly and pure competition
C) monopoly and monopolistic competition
D) monopolistic competition and pure competition

E) All of the above
F) A) and B)

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  Refer to the data for a consumer whose income = $16. Suppose the price of new product Z is $2 rather than $1. This consumer would purchase A) three units of Z. B) four units of Z. C) two units of Z. D) more of X, Y, and Z than if the price were $1 for Z. Refer to the data for a consumer whose income = $16. Suppose the price of new product Z is $2 rather than $1. This consumer would purchase


A) three units of Z.
B) four units of Z.
C) two units of Z.
D) more of X, Y, and Z than if the price were $1 for Z.

E) None of the above
F) C) and D)

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A firm should increase the amount of R&D expenditures to


A) the maximum amount of funding that is available to the firm.
B) the point where the expected return equals the cost of funds.
C) a critical minimum level so that the firm can remain competitive.
D) a point where the difference between the expected return and the cost of funds is at a maximum.

E) A) and B)
F) A) and C)

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What ways do firms have to finance R&D activities? What is the cost of these forms of funding?

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The ways that firm can obtain the funds ...

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. If the consumer can only buy old product X, how much will the consumer buy and what will be the total utility from spending the given budget? A) 4X and 52 B) 4X and 10 C) 5X and 8 D) 5X and 60 The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. If the consumer can only buy old product X, how much will the consumer buy and what will be the total utility from spending the given budget?


A) 4X and 52
B) 4X and 10
C) 5X and 8
D) 5X and 60

E) B) and C)
F) A) and B)

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  The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. If interest-rate cost-of-funds rose to 11, the optimal amount of R&D spending would be A) $35 million. B) $45 million. C) $55 million. D) $75 million. The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. If interest-rate cost-of-funds rose to 11, the optimal amount of R&D spending would be


A) $35 million.
B) $45 million.
C) $55 million.
D) $75 million.

E) A) and B)
F) C) and D)

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Assume that a firm's interest-rate cost-of-funds curve for R&D is perfectly elastic. Which of the following would increase a firm's optimal R&D expenditures and, in equilibrium, reduce the expected rate of return on the last dollar of R&D?


A) a rightward shift of the expected-rate-of-return curve
B) an upward shift of the interest-rate cost-of-funds curve
C) a leftward shift of the expected-rate-of-return curve
D) a downward shift of the interest-rate cost-of-funds curve

E) B) and D)
F) B) and C)

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  In the graph, the difference between points a and b indicates that at $10M of R&D spending, the A) marginal cost is greater than the marginal benefit. B) marginal benefit is greater than the marginal cost. C) interest-rate cost-of-funds is equal to the expected rate of return. D) interest-rate cost-of-funds is greater than the expected rate of return. In the graph, the difference between points a and b indicates that at $10M of R&D spending, the


A) marginal cost is greater than the marginal benefit.
B) marginal benefit is greater than the marginal cost.
C) interest-rate cost-of-funds is equal to the expected rate of return.
D) interest-rate cost-of-funds is greater than the expected rate of return.

E) A) and D)
F) B) and C)

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Entrepreneurs differ from other innovators because they


A) are more inventive.
B) bear personal financial risk.
C) have better management skills.
D) have the capacity to work in teams.

E) All of the above
F) A) and D)

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What is an example of a technological breakthrough that came out of a government or university laboratory?


A) nuclear energy
B) Scotch tape
C) Thinsulate insulation
D) Post-it note pads

E) A) and B)
F) A) and C)

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A consumer will buy a new product rather than an existing product


A) when the MU/ P of the new product is less than the MU/ P of the existing product.
B) when the substitution of the new product for the old product increases the consumer's total utility.
C) only if the new product has a lower price than the existing product.
D) only if the MU of the new product exceeds the MU of the existing product.

E) A) and C)
F) B) and C)

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What is venture capital?

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Venture capital is that part o...

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In 2017, the following firms were among the top 5 in terms of securing the most U.S. patents, except


A) IBM.
B) Samsung.
C) Intel.
D) Amazon.

E) None of the above
F) B) and C)

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  The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. If interest-rate cost-of-funds rose to 11, the optimal amount of R&D spending would be A) $35 million. B) $45 million. C) $55 million. D) $75 million. The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. If interest-rate cost-of-funds rose to 11, the optimal amount of R&D spending would be


A) $35 million.
B) $45 million.
C) $55 million.
D) $75 million.

E) A) and C)
F) None of the above

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When a dominant firm quickly copies the new product innovation of a smaller firm so that it is the next firm to make the innovation, it is following a


A) venture capital strategy.
B) retained earning strategy.
C) fast-second strategy.
D) start-up strategy.

E) A) and C)
F) B) and C)

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