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Exam 15: Distributing Products

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Question 141

Multiple Choice

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In a(n) __________ distribution system the producer manages all of the marketing functions at the retail level.

A) administered
B) contractual
C) conglomerate
D) master limited

E) A) and B)
F) None of the above

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Question 142

True/False

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Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line, and the movement of work in process throughout the company's factories. These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

A) True
B) False

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Question 143

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Marketers normally provide form, time, place, information and service utility, but they are seldom involved in providing possession utility.

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

In multilevel marketing upliners recruit downliners and receive a commission on the sales their downliners make.

Telemarketing is the sale of goods and services by telephone.

Drop shippers are limited function wholesalers that typically put together many small shipments to form a single larger shipment.

_____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

Although drop shippers own merchandise they have shipped to buyers, they do not actually handle, stock, or deliver this merchandise themselves.

Which of the following statements about channels of distribution is most accurate?

Traditional retailers can stay competitive with online retailers by being part of a unified system of distribution.

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

A distribution warehouse stores products for relatively long periods of time.

Soundworthy Stereo is a producer of high-quality speakers. The company sells its products through a few preferred retailers in any geographic area. Soundworthy uses a selective distribution strategy.

Water transportation has benefits and drawbacks; for example, it is inexpensive but slow.

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Telemarketing, catalog sales, and online shopping are all examples of direct marketing.

A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a given area.

Agents and brokers and wholesalers are types of marketing intermediaries.

__________ manages the movement of raw materials, parts, work in progress, finished goods and related information throughout the supply chain, as well as managing the return of goods when necessary and the recycling of goods when appropriate.