Question 1

Surveys are the most common vehicle to gather primary data in marketing research.

Accepted Answer

A) True 
 B)False

Question 2

Survey research in _____ is further hampered by low levels of education.

Accepted Answer

A)  developed countries
B)  rich countries
C)  developing countries
D)  emerging markets
E)  low-tech countriesF) B) and D)
G) A) and E)

Question 3

Test markets are a source of primary data.

Accepted Answer

A) True 
 B)False

Question 4

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are major challenges that a global marketing researcher might face except:

Accepted Answer

A)  argument over budget expenditures between international markets.
B)  complexity of research design due to environmental differences.
C)  lack and inaccuracy of secondary data.
D)  time and cost requirements to collect primary data.
E)  coordination of multi-country research efforts.F) B) and E)
G) C) and D)

Question 6

In cross-cultural market research, the need for comparability favors the _____.

Accepted Answer

A)  coordination school
B)  delegation school
C)  etic school
D)  planning school
E)  emic schoolF) A) and B)
G) D) and E)

Question 7

Accuracy of data in foreign markets may be suspect.This is especially true if it neglects to record significant commercial and non-commercial activity.One example of data that is often not recorded (though it might be significant)  is:

Accepted Answer

A)  trade across national borders.
B)  trade by mail.
C)  smuggling activities.
D)  trade carried by package shippers such as FedEx or UPS.
E)  trade with foreign banks.F) None of the above
G) B) and D)

Question 8

Cross-sectional regression analysis do not produce market size estimates.

Accepted Answer

A) True 
 B)False

Question 9

In the area of multicountry research coordination, the _____ focuses on the universal behavior and attitudinal traits.

Accepted Answer

A)  coordination school
B)  delegation school
C)  etic school
D)  planning school
E)  emic schoolF) A) and E)
G) B) and D)

Question 10

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

Accepted Answer

a.analogy method--the method starts by p...

Question 11

Which of the following would be problematic in using the Internet in global research?

Accepted Answer

A)  obtaining a representative sample
B)  download time for website pages
C)  incorrect e-mail addresses
D)  poor response rates
E)  all of the aboveF) C) and D)
G) B) and E)

Question 12

The prime benefit of an omnibus survey is _____.

Accepted Answer

A)  rapid results
B)  global reach
C)  large sample size
D)  low cost
E)  small standard deviationF) A) and C)
G) All of the above

Question 13

Surveys are a source of primary data.

Accepted Answer

A) True 
 B)False

Question 14

In marketing research, once the problem has been identified it is translated into:

Accepted Answer

A)  a secondary research search.
B)  a primary research search.
C)  specific research questions.
D)  a sampling process.
E)  a choice of scales to be used in measurement.F) A) and E)
G) A) and D)

Question 15

For an online focus group, all the participants must be online at the same time.

Accepted Answer

A) True 
 B)False

Question 16

_____ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes.

Accepted Answer

A)  Pre-testing
B)  Post-testing
C)  Using approved software
D)  Using standard questionnaire formats
E)  Having a linguist read the questionnaireF) A) and E)
G) B) and E)

Question 17

Probably the most severe problem in market research is nonresponse.

Accepted Answer

A) True 
 B)False

Question 18

Primary data can be collected in several ways.Which of the following is not one of those ways?

Accepted Answer

A)  Test markets
B)  Government date
C)  Observational research
D)  Surveys
E)  Focus groupsF) A) and C)
G) B) and D)

Question 19

With respect to comparability of data, _____ equivalence refers to the degree to which similar activities or products in different countries fulfill similar functions.

Accepted Answer

The answer of With respect to comparability of data, _____...

Question 20

The procedure for the _____ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for which the market size is known.This country then becomes an indicator for the market size of the country that is under question.

Accepted Answer

A)  analogy method
B)  Latin square
C)  trade audit
D)  chain ratio method
E)  cross-sectional regression analysisF) B) and E)
G) A) and B)

Exam 6: Global Marketing Research

The procedure for the _____ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for which the market size is known.This country then becomes an indicator for the market size of the country that is under question.

Correct AnswerverifiedShow Answer

The prime benefit of an omnibus survey is _____.

Correct AnswerverifiedShow Answer

In marketing research, once the problem has been identified it is translated into:

Correct AnswerverifiedShow Answer

Accuracy of data in foreign markets may be suspect.This is especially true if it neglects to record significant commercial and non-commercial activity.One example of data that is often not recorded (though it might be significant) is:

Correct AnswerverifiedShow Answer

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Correct AnswerverifiedShow Answer

In cross-cultural market research, the need for comparability favors the _____.

Correct AnswerverifiedShow Answer

Surveys are a source of primary data.

Correct AnswerverifiedShow Answer

Cross-sectional regression analysis do not produce market size estimates.

Correct AnswerverifiedShow Answer

All of the following are major challenges that a global marketing researcher might face except:

Correct AnswerverifiedShow Answer

For an online focus group, all the participants must be online at the same time.

Correct AnswerverifiedShow Answer

In the area of multicountry research coordination, the _____ focuses on the universal behavior and attitudinal traits.

Correct AnswerverifiedShow Answer

Which of the following would be problematic in using the Internet in global research?

Correct AnswerverifiedShow Answer

Probably the most severe problem in market research is nonresponse.

Correct AnswerverifiedShow Answer

Test markets are a source of primary data.

Correct AnswerverifiedShow Answer

With respect to comparability of data, _____ equivalence refers to the degree to which similar activities or products in different countries fulfill similar functions.

Correct AnswerverifiedShow Answer

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

Correct Answerverifieda.analogy method--the method starts by p...View AnswerShow Answer

Primary data can be collected in several ways.Which of the following is not one of those ways?

Correct AnswerverifiedShow Answer

Survey research in _____ is further hampered by low levels of education.

Correct AnswerverifiedShow Answer

_____ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes.

Correct AnswerverifiedShow Answer

Surveys are the most common vehicle to gather primary data in marketing research.

Correct AnswerverifiedShow Answer

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a.analogy method--the method starts by p...
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