Question 1

Bob has the responsibility for product development, pricing, promotion, and distribution of Hi Vee Vitamins for children. Bob's job - would not involve:

Accepted Answer

A)  test marketing.
B)  concept testing.
C)  pollution control.
D)  getting the product to the right place.E) B) and C)
F) None of the above

Question 2

Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.

Accepted Answer

A) True 
 B)False

Question 3

La Shawna is fascinated by movie stars and others in the entertainment industry. She often changes her dress, speech, and mannerisms in response to the latest trends in Hollywood. When big name stars publicly support a social cause, she tends to support it as well. La Shawna's behavior suggests that people in show business are an important reference group for her.

Accepted Answer

A) True 
 B)False

Question 4

Because the marketing concept emphasizes a profit orientation, marketing has not been used successfully by nonprofit organizations.

Accepted Answer

A) True 
 B)False

Question 5

The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy.

Accepted Answer

A) True 
 B)False

Question 6

One of the social trends that marketers must monitor to maintain their close relationship with customers is the:

Accepted Answer

A)  increase in the number of competitors servicing the target market.
B)  amount of unemployment in the target market.
C)  number of people who can use computers with proficiency.
D)  increase in the number of older Americans.E) C) and D)
F) B) and C)

Question 7

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Accepted Answer

A)  have a more ambitious goal of not just satisfying customers, but of exceeding their expectations.
B)  are much more focused on production and mass marketing.
C)  put less emphasis on earning a profit, since doing so makes it harder to satisfy the needs of the firm's stakeholders.
D)  operate essentially the same as their predecessors.E) None of the above
F) A) and B)

Question 8

Which of the following is part of the marketing process?

Accepted Answer

A)  developing an understanding of company finances available for new products
B)  determining an appropriate brand name for a new product
C)  designing the most efficient method of production of a new product
D)  contacting suppliers after a purchase to ensure producer satisfactionE) None of the above
F) A) and B)

Question 9

In order to be successful, marketers avoid small market segments in favor of larger targets.

Accepted Answer

A) True 
 B)False

Question 10

Roberto Martinez is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, socio-cultural and economic trends as well as competitive conditions. Martinez is confident that these factors will impact Friendly's future marketing success. His efforts are an example of:

Accepted Answer

A)  target marketing.
B)  competitive benchmarking.
C)  relationship marketing.
D)  environmental scanning.E) A) and B)
F) A) and C)

Question 11

In the Spotlight on Small Business box, after entrepreneur Lance Fried developed a successful prototype for his waterproof MP3 player, he decided the best strategy for marketing his product was to:

Accepted Answer

A)  make his product available through large retailers to get wide distribution.
B)  charge a very high price to attract only the most affluent consumers.
C)  approach venture capitalists to try and find a buyer for the product.
D)  have it available at trade shows so potential customers could see it.E) None of the above
F) A) and D)

Question 12

Marketing involves developing and promoting a firm's products and allowing the firm's purchasing department to make all distribution and transportation decisions.

Accepted Answer

A) True 
 B)False

Question 13

Business-to-business markets tend to be geographically concentrated.

Accepted Answer

A) True 
 B)False

Question 14

The main concern of the marketing mix is to please firm's stockholders.

Accepted Answer

A) True 
 B)False

Question 15

The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty.

Accepted Answer

A) True 
 B)False

Question 16

The last step in the marketing process often includes building a continuing relationship with customers.

Accepted Answer

A) True 
 B)False

Question 17

Relationship marketing makes heavy use of media such as television, radio and newspapers, to convince large groups of customers to buy a standardized product.

Accepted Answer

A) True 
 B)False

Question 18

The process of identifying the factors that can affect marketing success is called environmental scanning.

Accepted Answer

A) True 
 B)False

Question 19

The business-to-business (B2B) market involves the marketing of goods and services to institutions that sell, rent, produce or supply goods to others.

Accepted Answer

A) True 
 B)False

Question 20

Concept testing involves placing a product in a place where consumers will buy it.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing: Helping Buyers Buy

Concept testing involves placing a product in a place where consumers will buy it.

Correct Answer
verified

Business-to-business markets tend to be geographically concentrated.

Correct Answer
verified

The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy.

Correct Answer
verified

The main concern of the marketing mix is to please firm's stockholders.

Correct Answer
verified

Correct Answer
verified

In the Spotlight on Small Business box, after entrepreneur Lance Fried developed a successful prototype for his waterproof MP3 player, he decided the best strategy for marketing his product was to:

Correct Answer
verified

One of the social trends that marketers must monitor to maintain their close relationship with customers is the:

Correct Answer
verified

Correct Answer
verified

The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty.

Correct Answer
verified

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Correct Answer
verified

In order to be successful, marketers avoid small market segments in favor of larger targets.

Correct Answer
verified

The last step in the marketing process often includes building a continuing relationship with customers.

Correct Answer
verified

Marketing involves developing and promoting a firm's products and allowing the firm's purchasing department to make all distribution and transportation decisions.

Correct Answer
verified

Which of the following is part of the marketing process?

Correct Answer
verified

Relationship marketing makes heavy use of media such as television, radio and newspapers, to convince large groups of customers to buy a standardized product.

Correct Answer
verified

Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.

Correct Answer
verified

Bob has the responsibility for product development, pricing, promotion, and distribution of Hi Vee Vitamins for children. Bob's job - would not involve:

Correct Answer
verified

The business-to-business (B2B) market involves the marketing of goods and services to institutions that sell, rent, produce or supply goods to others.

Correct Answer
verified

The process of identifying the factors that can affect marketing success is called environmental scanning.

Correct Answer
verified

Because the marketing concept emphasizes a profit orientation, marketing has not been used successfully by nonprofit organizations.

Correct Answer
verified

Exam 13: Marketing: Helping Buyers Buy

Concept testing involves placing a product in a place where consumers will buy it.

Correct AnswerverifiedShow Answer

Business-to-business markets tend to be geographically concentrated.

Correct AnswerverifiedShow Answer

The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy.

Correct AnswerverifiedShow Answer

The main concern of the marketing mix is to please firm's stockholders.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the Spotlight on Small Business box, after entrepreneur Lance Fried developed a successful prototype for his waterproof MP3 player, he decided the best strategy for marketing his product was to:

Correct AnswerverifiedShow Answer

One of the social trends that marketers must monitor to maintain their close relationship with customers is the:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty.

Correct AnswerverifiedShow Answer

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Correct AnswerverifiedShow Answer

In order to be successful, marketers avoid small market segments in favor of larger targets.

Correct AnswerverifiedShow Answer

The last step in the marketing process often includes building a continuing relationship with customers.

Correct AnswerverifiedShow Answer

Marketing involves developing and promoting a firm's products and allowing the firm's purchasing department to make all distribution and transportation decisions.

Correct AnswerverifiedShow Answer

Which of the following is part of the marketing process?

Correct AnswerverifiedShow Answer

Relationship marketing makes heavy use of media such as television, radio and newspapers, to convince large groups of customers to buy a standardized product.

Correct AnswerverifiedShow Answer

Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.

Correct AnswerverifiedShow Answer

Bob has the responsibility for product development, pricing, promotion, and distribution of Hi Vee Vitamins for children. Bob's job - would not involve:

Correct AnswerverifiedShow Answer

The business-to-business (B2B) market involves the marketing of goods and services to institutions that sell, rent, produce or supply goods to others.

Correct AnswerverifiedShow Answer

The process of identifying the factors that can affect marketing success is called environmental scanning.

Correct AnswerverifiedShow Answer

Because the marketing concept emphasizes a profit orientation, marketing has not been used successfully by nonprofit organizations.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified