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Midwest Sports produces in-house all the products that it sells through its network of stores. It has a function in its value chain that controls sending the physical materials through the value chain, from procurement through production and into distribution. This function is called


A) human resources.
B) finance.
C) marketing.
D) logistics.
E) research and development.

F) A) and D)
G) All of the above

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Namaste Inc. sells its yoga mats for $50. It costs the company $35 to make the product. Customers value the mats at $60. In this scenario, the consumer surplus is


A) $38.
B) $50.
C) $10.
D) $28.
E) $15.

F) A) and D)
G) All of the above

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According to Michael Porter, one way to create superior value is to differentiate the product so that consumers are willing to pay a premium price.

A) True
B) False

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AR Supply locates its global manufacturing in Mexico, its global distribution in Indonesia, and its design in Italy. By dispersing different stages of its value chain to those locations around the world where the value added is maximized or where the costs of value creation are minimized, AR Supply has created a(n)


A) factor endowment.
B) dispersal chain.
C) global web.
D) exchange rate.
E) home country advantage.

F) B) and E)
G) B) and D)

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Name four sources of pressures for local responsiveness and explain why they create pressure.

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Pressures for local responsiveness arise...

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A global motor vehicle parts manufacturer wants to start production in China. While catering to local responsiveness, what can the firm do to get scale economies?


A) increase costs whenever possible
B) use common components across many different models
C) shorten the production runs for each component
D) increase the duplication of functions required for each operation
E) manufacture only one type of car and sell it in all the international markets

F) C) and D)
G) B) and C)

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Moving down the experience curve means higher costs of increasing value and lower levels of profitability for a firm.

A) True
B) False

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A ________ is most favorable to reap gains from global scale economies.


A) low demand for local responsiveness
B) high pressure for cost reduction
C) lack of universal needs
D) national difference in accepted business practices
E) high pressure to delegate production to domestic subsidiaries

F) A) and C)
G) A) and B)

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Describe the difference between support activities and primary activities within a firm.

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The operations of a firm can be thought ...

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Discuss a transnational strategy and explain its role in the global market today.

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In essence, firms that pursue a transnat...

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The 2,500 people working in Saturn Inc.'s corporate office deal with the organizational structure, control systems, and culture of the firm. These three things comprise which support function of Saturn Inc.?


A) human resources
B) logistics
C) information systems
D) company infrastructure
E) inventory management

F) A) and D)
G) B) and E)

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A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The returns from such a strategy are likely to be greater if


A) the product is already being offered by local companies in the nations that the company enters.
B) the product is a generic product that requires little differentiation.
C) indigenous competitors in the nations that the company enters lack comparable products.
D) there is a high inflation in the nations that the company enters.
E) the product is perceived to be very costly in the home country of the company.

F) D) and E)
G) C) and E)

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Explain the three characteristics necessary in a good ally when considering a strategic alliance.

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One key to making a strategic alliance w...

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One disadvantage of a strategic alliance is


A) it is difficult for a firm to enter into a foreign market.
B) the fixed costs of developing new products tend to increase.
C) competitors gain a low-cost route to new technology and markets.
D) a foreign firm tends to face higher trade barriers.
E) it always leads to a loss for either of the firms involved.

F) A) and B)
G) None of the above

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Describe a global standardization strategy.

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Firms that pursue a global standardizati...

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A(n) ________ focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.


A) international strategy
B) global standardization strategy
C) localization strategy
D) transnational strategy
E) nationalization strategy

F) B) and C)
G) C) and E)

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Strategies that increase profitability can also expand a firm's business and thus enable it to attain a higher rate of profit growth.

A) True
B) False

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The ability to spread fixed costs over a large volume is a source of economies of scale.

A) True
B) False

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Learning effects tend to be more significant when


A) a task involves a few simple steps.
B) a task is repeated for a period of over five years.
C) the workforce consists of unskilled labor.
D) the cumulative output becomes half of what it was originally.
E) a technologically complex task is repeated.

F) B) and C)
G) A) and D)

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Firms that pursue a(n) ________ strategy differentiate their product offering across geographic markets to account for local differences.


A) international
B) global standardization
C) transnational
D) multidomestic
E) nationalization

F) All of the above
G) C) and E)

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