Question 1

What is an example of using cluster analysis in business to create target-marketing strategies?

Accepted Answer

A)   Google search
B)   First name information
C)   Zip code segmentation
D)   Last name associationsE) C) and D)
F) B) and D)

Question 2

Time-series information is time-stamped information collected at a particular frequency.

Accepted Answer

A) True 
 B)False

Question 3

Regression is a prediction based on time-series information.

Accepted Answer

A) True 
 B)False

Question 4

What segments a heterogeneous population of more homogeneous subgroups?

Accepted Answer

A)   Classification
B)   Estimation
C)   Affinity grouping
D)   ClusteringE) C) and D)
F) None of the above

Question 5

What is the process of analyzing data to extract information not offered by the raw data alone?

Accepted Answer

A)   Data integrity
B)   Data mart analysis
C)   Data mining
D)   Data extractionE) A) and C)
F) A) and B)

Question 6

What is text analytics?

Accepted Answer

A)   The analysis of text flowing across the Internet, including unstructured text from blogs and messages
B)   The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C)   The analysis of unstructured data to find trends and patterns in words and sentences
D)   The analysis of unstructured data associated with websites to identify consumer behavior and website navigationE) B) and D)
F) B) and C)

Question 7

What analyzes unstructured data to find trends and patterns in words and sentences?

Accepted Answer

A)   Structured data
B)   Unstructured data
C)   Text analytics
D)   Web analyticsE) None of the above
F) B) and C)

Question 8

Analysis paralysis occurs when the user goes into an emotional state of over-analyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Accepted Answer

A) True 
 B)False

Question 9

Advanced analytics focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.

Accepted Answer

A) True 
 B)False

Question 10

What is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools?

Accepted Answer

A)   Big data
B)   Distributed computing
C)   Advanced analytics
D)   Data scientistE) A) and B)
F) A) and C)

Question 11

Classification segments a heterogeneous population of more homogeneous subgroups.

Accepted Answer

A) True 
 B)False

Question 12

What is data mining?

Accepted Answer

A)   The common term for the representation of multidimensional information
B)   A particular attribute of information
C)   Use of a variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behavior and guide decision making
D)   The process of analyzing data to extract information not offered by the raw data aloneE) B) and C)
F) A) and D)

Question 13

What is a common association detection analysis technique for analyzing certain items to detect customers' buying behavior and predict future behavior?

Accepted Answer

A)   Clustering factors
B)   Mashup technology
C)   Market basket analysis
D)   Drill-down basket analysisE) A) and D)
F) None of the above

Question 14

What processes and manages algorithms across many machines in a computing environment?

Accepted Answer

A)   Big data
B)   Distributed computing
C)   Advanced analytics
D)   Data scientistE) None of the above
F) All of the above

Question 15

Affinity grouping analysis determines the relationship between variables and frequency of the relationship.

Accepted Answer

A) True 
 B)False

Question 16

What analyzes unstructured data associated with websites to identify consumer behavior and website navigation?

Accepted Answer

A)   Social media analytics
B)   Speech analytics
C)   Text analytics
D)   Web analyticsE) None of the above
F) All of the above

Question 17

What occurs when the user goes into an emotional state of over-analyzing (or over-thinking)  a situation so that a decision or action is never taken, in effect paralyzing the outcome?

Accepted Answer

A)   Distributed computing
B)   Advanced analytics
C)   Analysis paralysis
D)   Data artistE) A) and C)
F) None of the above

Question 18

What processes and manages algorithms across many machines in a computing environment?

Accepted Answer

A)   Distributed computing
B)   Advanced analytics
C)   Analysis paralysis
D)   Data artistE) A) and B)
F) All of the above

Question 19

What is optimization?

Accepted Answer

A)   A statement about what will happen or might happen in the future such as future sales or employee turnover
B)   A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste
C)   Predictions based on time-series information
D)   A statistical process for estimating the relationships among variablesE) A) and B)
F) None of the above

Question 20

The four common characteristics of big data are variety, veracity, volume, velocity.

Accepted Answer

A) True 
 B)False

Exam 8: Understanding Big Data and Its Impact on Business

Advanced analytics focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.

Correct AnswerverifiedShow Answer

What is data mining?

Correct AnswerverifiedShow Answer

Classification segments a heterogeneous population of more homogeneous subgroups.

Correct AnswerverifiedShow Answer

What processes and manages algorithms across many machines in a computing environment?

Correct AnswerverifiedShow Answer

What analyzes unstructured data to find trends and patterns in words and sentences?

Correct AnswerverifiedShow Answer

The four common characteristics of big data are variety, veracity, volume, velocity.

Correct AnswerverifiedShow Answer

Affinity grouping analysis determines the relationship between variables and frequency of the relationship.

Correct AnswerverifiedShow Answer

Analysis paralysis occurs when the user goes into an emotional state of over-analyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Correct AnswerverifiedShow Answer

What is the process of analyzing data to extract information not offered by the raw data alone?

Correct AnswerverifiedShow Answer

What is an example of using cluster analysis in business to create target-marketing strategies?

Correct AnswerverifiedShow Answer

Regression is a prediction based on time-series information.

Correct AnswerverifiedShow Answer

What processes and manages algorithms across many machines in a computing environment?

Correct AnswerverifiedShow Answer

What segments a heterogeneous population of more homogeneous subgroups?

Correct AnswerverifiedShow Answer

What is a common association detection analysis technique for analyzing certain items to detect customers' buying behavior and predict future behavior?

Correct AnswerverifiedShow Answer

What analyzes unstructured data associated with websites to identify consumer behavior and website navigation?

Correct AnswerverifiedShow Answer

What is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools?

Correct AnswerverifiedShow Answer

What is text analytics?

Correct AnswerverifiedShow Answer

Time-series information is time-stamped information collected at a particular frequency.

Correct AnswerverifiedShow Answer

What occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome?

Correct AnswerverifiedShow Answer

What is optimization?

Correct AnswerverifiedShow Answer

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